Podcast
Questions and Answers
What is the largest component of the sporting goods retail worth in Canada?
What is the largest component of the sporting goods retail worth in Canada?
- Sporting Goods Products Sales
- Fitness Equipment Sales
- Sporting Goods Apparel (correct)
- Overall Sporting Goods Business
Which event is associated with a notable increase in registration for sporting activities?
Which event is associated with a notable increase in registration for sporting activities?
- The release of a popular sports video game
- The victory of a sports team (correct)
- The launch of a new sporting goods store
- The introduction of a new sport
What is a primary factor influencing the sporting goods industry?
What is a primary factor influencing the sporting goods industry?
- Physical location of retailers
- Celebrity endorsements
- Weather Conditions (correct)
- Consumer income levels
What was the impact of the Bautista Bat Flip on sports registration?
What was the impact of the Bautista Bat Flip on sports registration?
Which pioneer is credited with starting the national league in baseball?
Which pioneer is credited with starting the national league in baseball?
How much is the US sporting goods industry valued at?
How much is the US sporting goods industry valued at?
What percentage of consumers have a net intent to purchase sporting goods items?
What percentage of consumers have a net intent to purchase sporting goods items?
What activity is associated with the economic conditions in influencing the sporting goods industry?
What activity is associated with the economic conditions in influencing the sporting goods industry?
What proportion of Canadians aged 15 or older participate in sports activities for recreation?
What proportion of Canadians aged 15 or older participate in sports activities for recreation?
Which of the following factors contributed to the rise of athleisure?
Which of the following factors contributed to the rise of athleisure?
In which decade did the polo shirt begin to gain popularity in the workplace?
In which decade did the polo shirt begin to gain popularity in the workplace?
What year was Lululemon founded?
What year was Lululemon founded?
Which category includes activities such as inline skating and snowboarding?
Which category includes activities such as inline skating and snowboarding?
What was the first professional league to sign a licensing deal?
What was the first professional league to sign a licensing deal?
What year marked the explosion of polo shirt popularity in the US?
What year marked the explosion of polo shirt popularity in the US?
Which footwear category would you wear for cheerleading?
Which footwear category would you wear for cheerleading?
What percentage of the NFL fanbase in the US was made up of women and girls in 2021?
What percentage of the NFL fanbase in the US was made up of women and girls in 2021?
What was a significant influence on the evolution of female athleisure clothing in the late 1800s?
What was a significant influence on the evolution of female athleisure clothing in the late 1800s?
What significant change occurred in Abercrombie and Fitch's business operations in 1910?
What significant change occurred in Abercrombie and Fitch's business operations in 1910?
Which of the following roles is NOT typically associated with a vendor in the sporting goods industry?
Which of the following roles is NOT typically associated with a vendor in the sporting goods industry?
What is a major disadvantage of domestic production for sporting goods?
What is a major disadvantage of domestic production for sporting goods?
Which Canadian statistic highlights a change in outdoor activities from 2022 to 2023?
Which Canadian statistic highlights a change in outdoor activities from 2022 to 2023?
What primary issue do vendors face in the sporting goods industry?
What primary issue do vendors face in the sporting goods industry?
What does nearshoring involve in the context of sporting goods manufacturing?
What does nearshoring involve in the context of sporting goods manufacturing?
In the early 20th century, who was among the first athletes to endorse products?
In the early 20th century, who was among the first athletes to endorse products?
Which of the following describes a domestic manufacturing advantage?
Which of the following describes a domestic manufacturing advantage?
What was the primary product sold by Spalding sporting goods in 1986?
What was the primary product sold by Spalding sporting goods in 1986?
What was a common practice in Canadian manufacturing as of 1929?
What was a common practice in Canadian manufacturing as of 1929?
Flashcards
What are Sporting Goods?
What are Sporting Goods?
The physical objects needed for a particular game or sport, such as balls, rackets, bats, or helmets.
Impact of Pro Sports Success
Impact of Pro Sports Success
The impact of professional sports success on the sporting goods industry. When a team performs well, there's an increase in participation and demand for related products.
What Influences the Sporting Goods Industry?
What Influences the Sporting Goods Industry?
Factors that influence the sporting goods industry, including personal preferences, demographics, competition, pricing, weather, economic conditions, athlete behavior, and technological advancements.
Global Impact of the Sporting Goods Industry
Global Impact of the Sporting Goods Industry
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History of the Sporting Goods Industry and Pioneers
History of the Sporting Goods Industry and Pioneers
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What can be Impacted by the Business of Sporting Goods?
What can be Impacted by the Business of Sporting Goods?
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Sporting Goods Industry
Sporting Goods Industry
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A.G. Spalding
A.G. Spalding
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Dr. George Beers
Dr. George Beers
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Abercrombie and Fitch
Abercrombie and Fitch
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Player Endorsements
Player Endorsements
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Vendors or Manufacturers
Vendors or Manufacturers
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Retailers
Retailers
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Product Liability
Product Liability
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Vendor Management Structure
Vendor Management Structure
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Vendor Sourcing
Vendor Sourcing
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Baseball Equipment
Baseball Equipment
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Indoor Games Equipment
Indoor Games Equipment
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Camping Equipment
Camping Equipment
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Fitness Equipment
Fitness Equipment
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Footwear Product Categories
Footwear Product Categories
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Clothing Product Categories
Clothing Product Categories
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Athleisure
Athleisure
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Athleisure Trend
Athleisure Trend
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Lululemon
Lululemon
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Polo Shirt
Polo Shirt
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Study Notes
Sporting Goods Administration - Sprt 254
- What are Sporting Goods? Physical objects needed for games.
- Indigenous Sports: 8000 indigenous sports and games exist.
- Canada Sporting Goods Statistics:
- 9459 Sporting Goods Businesses
- 1700 Canadian Tire Locations
- Sources: 155
- Retail value: $11 Billion ($10.6B Apparel, $200M Fitness, $13.3B US sales)
- World Sporting Goods Statistics:
- US industry: $111 Billion
- Pakistan exports: $1 Billion (per year)
- US Sporting Goods Apparel: $64.5B
- US Fitness Equipment: $6B
- US Sporting Goods Products: $66.6B
- Global Impact:
- 40% consumer intent to buy sporting goods.
- 4–8% sales decline in the US (Q1–Q3 2022 vs. 2021) across categories.
- 54% of households in upper-middle and high income brackets by 2025.
- 86% of sporting goods companies have CO2 reduction targets.
- Impact of Pro Sports Success:
- Increases in registrations and interest after successful events (22%-25% increase).
- International Events: Have a high impact.
What Influences the Sporting Goods Industry
- Personal Preference
- Demographics
- Competition
- Pricing
- Weather Conditions
- Economic Conditions
- Athlete Behavior
- Technology
What Can Be Impacted by Sporting Goods Business?
- Choosing suppliers
- Supply chain pricing
- Advertising dollars
- Sales for suppliers
- Packaging
- Employment/jobs
- Manufacturers
History of the Sporting Goods Industry - Pioneers
- George Tryon: Fishing tackle business (1811)
- Michael Phelan & John Brunswick: Billiards (1840s/50s)
- Hillerich & Bradsby: Baseball bats (1850s-80s)
- Wright & Ditson/Rawlings: Sporting goods (1880s)
- Albert Spalding: Trendsetter, co-founded A.G. Spalding (national league, rules, and sporting goods company)
The Industry History
- Abercrombie & Fitch: High-end camping gear; expanded to women's clothing.
- Leisureware: Tenniswear by Fred Perry and Rene Lacoste (1950s).
Canadian Manufacturing
- 1929: 30 Manufacturers, 1212 people employing workers producing goods like skates, lacrosse equipment, snowshoes. $4.8M worth of goods.
- Post-WWII: CDN Manufacturing increased to $31.6M and 107 manufacturers. 1960s boom to $81.7M and 45% increase in employment.
Post Canadian Leisure Time
- Post WWII: Increase in leisure and manufacturing. Employment rose by 45% to 5463 people.
Canadian Stats
- 50% of Canadians participate in sports.
- 5.7M Canadians went camping in 2023
- 200K increase from 2022
- Spend $52B in local communities
Week 2: Relationships & Product Categories
- Vendors/Manufacturers: Design and manufacture goods.
- Distributions: Wholesalers, retailers, etc.
- Retailers: Sell products to consumers, multiple methods required.
- Consumers: The end users.
Vendor Issues
- Product Liability
- Human Rights
- E-Commerce
Vendor Roles
- Product Design/Development
- Web Design/Development
- Manufacturing/Sourcing
- Financial Management
- Marketing/Communication
- Sales
- Operations
- Field Operations
- Customer Service
Vendor Management Structure
- Larger companies divide categories under Directors.
- Sub-contracts to other smaller vendors if necessary.
Vendor Sourcing
- Domestic or foreign suppliers
- Contract negotiation
- Overseeing production
- Quality control
- Ethics/Environmental responsibility
Domestic vs. Foreign Production
- Domestic Pros: Quality standards, fast turnaround, lower shipping and taxes, employment.
- Domestic Cons: Higher costs, thinner margins.
- Foreign Pros: Lower labor and manufacturing costs, keeping retail prices down.
- Foreign Cons: Longer wait times, more taxes and duties, unpredictable labor markets, quality control challenges.
Nearshoring
- "Transferring a business operation to a nearby country, in preference to one further away."
- 75% of surveyed players plan to expand nearshoring by 2025.
Case Study- Hockey Sticks
- Warrior: Made in Mexico, composite sticks.
- Heritage: Made in Brantford (ON), Canada, history dates back 100 years.
Product Categories
- Wide range of sporting goods available in the market.
Week 3: Product Categories Explained
- Extreme Sports: Inline skating, skateboarding, snowboarding.
- Fitness: Types like martial arts, etc.
- Individual Sports: Bowling, golf, skiing.
- Team Sports: Baseball, basketball, etc.
Outdoor Recreation/ Indoor Games
- Outdoor: Archery, backpacking, bicycling, water sports, ice skating, hunting, etc.
- Indoor: Billiards, darts, table tennis
Equipment Product Categories
- Baseball equipment: Gloves, mitts, bats, helmets.
- Pool equipment: Tables, sticks.
- Camping gear: Backpacks, stoves, hydration systems, etc.
- Fitness equipment: Exercise machines, free weights, etc.
Footwear Product Categories
- Various types for different sports.
Clothing Product Categories
- Many different types for various sports and activities.
Canadians Love Sport
- High participation rates
- Competitive play
- 86% recreational activity.
Athleisure
- Desire to lead a healthy lifestyle drives sales.
- Active Females: Trendsetters, driven by fitness revolution.
- Lululemon: Yoga inspired, athletic wear company.
- Athleisure rise: Driven by technology improvements, fixation on appearance, decline of formalwear.
Polo Shirts
- Historical trend in use and popularity
Jersey Origins
- Trendsetter for team wear, various companies
NA Pro League Licensing Deals
- 1967-2017: NBA, NFL, NHL, MLB licensing deals with different companies for a set length of time and costs.
Top Selling Jerseys
- Different sports (NFL, NBA, MLB, NHL) and top players.
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