Podcast
Questions and Answers
What is a pilot study?
What is a pilot study?
A trial run in which just a few people participate to reveal problems with a survey.
What are some advantages of surveys?
What are some advantages of surveys?
What is a major disadvantage of surveys related to the response rate?
What is a major disadvantage of surveys related to the response rate?
Poor response rate
Experimental studies allow researchers to test hypotheses under controlled conditions.
Experimental studies allow researchers to test hypotheses under controlled conditions.
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What is the Hawthorne Effect?
What is the Hawthorne Effect?
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On average, men have a higher tolerance for both pain and temperature extremes than women.
On average, men have a higher tolerance for both pain and temperature extremes than women.
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Children who grow up without siblings are no worse off than their counterparts with siblings when it comes to developing good social skills.
Children who grow up without siblings are no worse off than their counterparts with siblings when it comes to developing good social skills.
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Couples who live together before marriage are usually more satisfied with their marriages than couples who did not live together before marriage.
Couples who live together before marriage are usually more satisfied with their marriages than couples who did not live together before marriage.
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What type of questions give us information about what, who, and how?
What type of questions give us information about what, who, and how?
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What is a hypothesis?
What is a hypothesis?
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What is the purpose of Operational Definitions in a hypothesis?
What is the purpose of Operational Definitions in a hypothesis?
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What are the key steps involved in the research process?
What are the key steps involved in the research process?
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What should researchers do after gathering information according to the research process?
What should researchers do after gathering information according to the research process?
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What is the primary focus of Ethnography in research?
What is the primary focus of Ethnography in research?
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What is the main advantage of conducting surveys in research?
What is the main advantage of conducting surveys in research?
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Study Notes
Asking and Answering Sociological Questions
- Sociological research involves asking questions, defining problems, and seeking answers through systematic research processes.
Sociological Research and Common Sense
- Sociologists move beyond common sense to investigate and provide insights into how human societies function.
- Common sense can be misguided, and sociological research can contradict or confirm prevailing notions about social life.
What is a Valid Sociological Topic?
- Sociologists study a wide range of topics, including broad matters like race relations, the military, and the global economic crisis, as well as individualistic matters like how people interact on street corners.
- Sociologists study various groups of people, from nuns and prostitutes to cops and criminals.
Sociological Approach to Studying Social Life
- Sociological questions examine the social meaning or patterns of a phenomenon, involving groups rather than individuals.
- Examples of sociological questions include:
- Does treatment for HIV vary by social class and ethnicity?
- How do different cultures view and treat the elderly?
Different Types of Questions
- Factual questions provide information about what, who, and how.
- Comparative questions examine patterns among groups and ask "how usual is this?"
- Theoretical questions explore the nature of relationships between variables.
Sociological Research as a Scientific Endeavor
- Sociological research involves:
- Systematic method
- Empirical investigation
- Data analysis
- Theoretical thinking
- Logical assessment of argument
Quantitative and Qualitative Research
- Quantitative research uses numerical data and is often used in surveys and experiments.
- Qualitative research uses non-numerical data and is often used in observations and informal interviews.
Inference, Generalization, Reliability, and Validity
- Inference involves drawing conclusions about a larger population based on a sample.
- Generalization increases the likelihood that what happens to one person will happen to all people in a group.
- Reliability increases the likelihood of consistent results.
- Validity ensures that the study measures what it is designed to measure.
The Uncertainty Principle
- The conclusions of all scientific research, including sociology, are uncertain.
- Researchers must be clear about all the sources of uncertainty in their study.
Reflexivity
- Reflexivity is the acknowledgement of the researcher's role in the social scene they are studying.
- This includes power dynamics among subjects and the influence of personal values or identity on the research.
The Research Process
- Step 1: Ask a question and define the problem
- Step 2: Review the literature
- Step 3: Make the problem precise (formulate a hypothesis)
- Step 4: Work out a design
- Step 5: Interpret the results
- Step 6: Report the findings
Historical Context
- In the 1920s, American sociology became more committed to grounding concepts and theories in facts and data.
- Two influential figures in this movement were Robert Park and William Ogburn.
Robert Park
- Park believed that sociologists should conduct firsthand research and gather data through observation and interviews.
- He advocated for getting out into the field and wearing out one's shoe leather to discover the truth.
William Ogburn
- Ogburn believed that sociology should be a science, focused on discovering new knowledge.
- He wanted sociology to use numerical data and be more like the natural sciences.
Research Methods
- Fieldwork (ethnography) and survey methods are commonly used in sociology.
- Ethnography involves firsthand studies of people using observations, interviews, or both.
- Survey methods involve collecting data through questionnaires or interviews.
Limitations of Ethnography
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Personal bias can be difficult to control.
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The presence of the observer may influence the behavior of the group.
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It may be difficult to generalize findings to a larger population.### Sociological Research Methods
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Participant observation: a research method where the researcher immerses themselves in the group or community being studied to gain a deeper understanding of their behavior and relationships.
Disadvantages of Participant Observation
- Difficulty in gaining acceptance from the group being studied
- Difficulty in recording information as it occurs, with important details potentially being forgotten
- Legal or moral problems, such as being expected to behave in a way that is illegal or contrary to the researcher's values
- Ethical implications, such as lying to maintain cover
- Time-consuming and costly, potentially disrupting the researcher's normal lifestyle
- Results may not be generalizable to other groups or populations
Advantages of Ethnography
- Useful for studying groups that are difficult to access through other methods
- Allows for a deeper understanding of relationships within the group and the researcher's point of view
- Enables the study of everyday routines and the identification of factors that may not be immediately apparent
- Allows for the discovery of unexpected factors
- Enables the recording of non-verbal communication
Surveys
- A quantitative research method that involves asking subjects to provide answers to structured questionnaires
- Can be used to study large groups of people and provide generalizable results
- Often used to study attitudes, opinions, and behaviors
Types of Survey Questions
- Standardized or closed-ended questions: respondents are asked to select an answer from a list provided by the researcher
- Open-ended questions: respondents are asked to provide their own answers in their own words
Pilot Studies
- A small-scale trial of a survey to test its validity and identify any potential problems
- Helps to identify issues with the questionnaire and ensure that it is effective in gathering the desired data
Advantages of Surveys
- Quick and inexpensive to administer
- Easily tabulated and correlated
- No interviewer bias
- Gives respondents time to think before answering
- May be more likely to get honest answers to embarrassing questions
- No geographical restrictions, can be administered to people all over the world
Disadvantages of Surveys
- Poor response rate, potentially leading to unrepresentative results
- Questions may be misinterpreted, with no opportunity for clarification
- Limited opportunity for respondents to elaborate on their answers
Experiments
- A research method that involves manipulating an independent variable and measuring its effect on a dependent variable
- Used to test hypotheses and establish cause-and-effect relationships
- Can be used in a laboratory or field setting
Advantages of Experiments
- Allow for the testing of hypotheses in a controlled and systematic way
- Enable the establishment of cause-and-effect relationships
Disadvantages of Experiments
- May not be able to generalize results to real-life situations
- Artificial laboratory setting may not accurately reflect real-life situations
- Subjects may behave unnaturally due to the awareness of being studied
Hawthorne Effect
- The unintended influence of observers or experiments on subjects
- People may change their behavior because they know they are being watched as part of a study
Comparative Historical Research
- A research method that involves comparing data from different societies or time periods
- Used to identify patterns and trends, and to develop explanations of social change
Examples of Comparative Historical Research
- Theda Skocpol's study of social revolutions in France, Russia, and China
- Andreas Wimmer's study of war as a sociological phenomenon, using large datasets and statistical techniques
Unanswered Questions
- How can social research avoid exploitation of research subjects?
- Can social research be truly scientific, given the complexity and uniqueness of human behavior?
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Description
This quiz covers the basics of sociological research, including the steps of the research process, types of questions, and historical context of sociology as a science. Learn about Park's and Ogburn's visions and their influence on contemporary research.