Podcast
Questions and Answers
What is the difference between customer-perceived value and customer cost?
What is the difference between customer-perceived value and customer cost?
- Customer-perceived value is the total benefits perceived by the customer, while customer cost is the price paid for the product. (correct)
- Customer-perceived value is the satisfaction level of the customer, while customer cost refers to the cost of retaining a customer.
- Customer-perceived value is the awareness of the brand, while customer cost is the investment in marketing efforts.
- Customer-perceived value is the emotional connection with the brand, while customer cost is the time spent on purchasing the product.
What does customer satisfaction depend on according to the text?
What does customer satisfaction depend on according to the text?
- The company's advertising efforts and promotional activities.
- The product's perceived performance relative to a buyer's expectations. (correct)
- The length of time the customer has been loyal to the company.
- The number of marketing partners and customer evangelists.
What does Customer-Engagement Marketing aim to achieve?
What does Customer-Engagement Marketing aim to achieve?
- To create customer evangelists who promote the brand through word-of-mouth marketing.
- To increase brand awareness through traditional advertising methods.
- To generate immediate sales through aggressive marketing tactics.
- To make the brand a meaningful part of consumers' day-to-day life by fostering direct and continuous involvement. (correct)
What is the key concept of modern marketing that involves building and maintaining profitable customer relationships?
What is the key concept of modern marketing that involves building and maintaining profitable customer relationships?
What does the Share value concept recognize about market definition?
What does the Share value concept recognize about market definition?
Which aspect of the Societal Marketing Concept outlines which customers a company will serve and how it will create value for them?
Which aspect of the Societal Marketing Concept outlines which customers a company will serve and how it will create value for them?
What is the focus of mobile marketing?
What is the focus of mobile marketing?
What is the main emphasis of social media marketing?
What is the main emphasis of social media marketing?
How can big data and AI be utilized by brands?
How can big data and AI be utilized by brands?
What is the primary goal of sustainable marketing?
What is the primary goal of sustainable marketing?
Flashcards
Customer-perceived value
Customer-perceived value
The total benefits customers believe they receive from a product.
Customer cost
Customer cost
The price a customer pays for a product.
Customer satisfaction
Customer satisfaction
Depends on the product's performance meeting or exceeding customer expectations.
Customer-Engagement Marketing
Customer-Engagement Marketing
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CRM
CRM
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Share Value Concept
Share Value Concept
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Societal Marketing Concept - Strategy
Societal Marketing Concept - Strategy
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Mobile Marketing Focus
Mobile Marketing Focus
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Social Media Marketing Goal
Social Media Marketing Goal
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Sustainable Marketing Goal
Sustainable Marketing Goal
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