Societal Marketing Concept and Share Value
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Questions and Answers

What is the difference between customer-perceived value and customer cost?

  • Customer-perceived value is the total benefits perceived by the customer, while customer cost is the price paid for the product. (correct)
  • Customer-perceived value is the satisfaction level of the customer, while customer cost refers to the cost of retaining a customer.
  • Customer-perceived value is the awareness of the brand, while customer cost is the investment in marketing efforts.
  • Customer-perceived value is the emotional connection with the brand, while customer cost is the time spent on purchasing the product.

    • What does customer satisfaction depend on according to the text?

  • The company's advertising efforts and promotional activities.
  • The product's perceived performance relative to a buyer's expectations. (correct)
  • The length of time the customer has been loyal to the company.
  • The number of marketing partners and customer evangelists.

    • What does Customer-Engagement Marketing aim to achieve?

  • To create customer evangelists who promote the brand through word-of-mouth marketing.
  • To increase brand awareness through traditional advertising methods.
  • To generate immediate sales through aggressive marketing tactics.
  • To make the brand a meaningful part of consumers' day-to-day life by fostering direct and continuous involvement. (correct)

    • What is the key concept of modern marketing that involves building and maintaining profitable customer relationships?

    <p>Customer Relationship Management (CRM)</p> Signup and view all the answers

    What does the Share value concept recognize about market definition?

    <p>Both societal and economic needs define the market</p> Signup and view all the answers

    Which aspect of the Societal Marketing Concept outlines which customers a company will serve and how it will create value for them?

    <p>Company’s marketing strategy</p> Signup and view all the answers

    What is the focus of mobile marketing?

    <p>Stimulating immediate buying and enriching the brand experience</p> Signup and view all the answers

    What is the main emphasis of social media marketing?

    <p>Extending customer engagement and generating brand discussions</p> Signup and view all the answers

    How can big data and AI be utilized by brands?

    <p>To gain deep customer insights, personalize marketing offers, and improve customer engagements</p> Signup and view all the answers

    What is the primary goal of sustainable marketing?

    <p>Corporate ethics and social responsibility</p> Signup and view all the answers

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