Societal Marketing Concept and Share Value

This quiz explores the societal marketing concept and the share value concept, emphasizing the importance of considering consumers’ wants, societal needs, and long-run interests in marketing decisions. It also covers the considerations underlying the societal marketing concept and the company's marketing strategy.

Created by

@MerryAlliteration

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Questions and Answers

What is the difference between customer-perceived value and customer cost?

Customer-perceived value is the total benefits perceived by the customer, while customer cost is the price paid for the product.

What does customer satisfaction depend on according to the text?

The product's perceived performance relative to a buyer's expectations.

What does Customer-Engagement Marketing aim to achieve?

To make the brand a meaningful part of consumers' day-to-day life by fostering direct and continuous involvement.

What is the key concept of modern marketing that involves building and maintaining profitable customer relationships?

Customer Relationship Management (CRM) Signup and view all the answers

What does the Share value concept recognize about market definition?

Both societal and economic needs define the market Signup and view all the answers

Which aspect of the Societal Marketing Concept outlines which customers a company will serve and how it will create value for them?

Company’s marketing strategy Signup and view all the answers

What is the focus of mobile marketing?

Stimulating immediate buying and enriching the brand experience Signup and view all the answers

What is the main emphasis of social media marketing?

Extending customer engagement and generating brand discussions Signup and view all the answers

How can big data and AI be utilized by brands?

To gain deep customer insights, personalize marketing offers, and improve customer engagements Signup and view all the answers

What is the primary goal of sustainable marketing?

Corporate ethics and social responsibility Signup and view all the answers

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