Customer Orientation and Marketing Strategies Quiz
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Questions and Answers

What is the societal marketing concept?

Organizations should not develop marketing strategy solely based on customer needs and wants, but also consider the well-being and betterment of society.

Which organizations follow the societal marketing concept?

MacDonald's, Unilever, and Procter & Gamble are among the organizations that follow the societal marketing concept.

What message does the societal marketing strategy communicate?

The societal marketing strategy communicates that these organizations are not only focused on profits, but also on the well-being of society.

What is the purpose of a business?

<p>The purpose of a business is to create and maintain satisfied, profitable customers.</p> Signup and view all the answers

What are the 4 basic stages for customer orientation?

<p>The 4 basic stages for customer orientation are development, manufacture, market, and deliver.</p> Signup and view all the answers

What are needs and wants in the context of marketing?

<p>Needs are what we require to live a normal, healthy life, while wants are our expression of satisfaction of needs.</p> Signup and view all the answers

What is the definition of demand?

<p>Demand is the willingness and ability to buy a particular commodity at a given point of time.</p> Signup and view all the answers

What is the definition of value?

<p>Value to a customer refers to the difference between the benefit he derives from the product or service and the cost of acquiring the product.</p> Signup and view all the answers

What is the definition of satisfaction?

<p>Satisfaction is the gratification or fulfillment of need, desire, or appetite.</p> Signup and view all the answers

What is the production concept in marketing?

<p>The production concept holds that customers will favor products that are available and highly affordable and that management should therefore focus on improving production and distribution efficiency.</p> Signup and view all the answers

Marketing is the process of creating and exchanging products and values with others

<p>True</p> Signup and view all the answers

Customer orientation means focusing on consumer demands

<p>True</p> Signup and view all the answers

Needs are what we require to live a normal, healthy life

<p>True</p> Signup and view all the answers

True or false: The societal marketing concept focuses solely on customer needs and wants.

<p>False</p> Signup and view all the answers

True or false: MacDonald's, Unilever, and Procter & Gamble are examples of organizations that follow the societal marketing concept.

<p>True</p> Signup and view all the answers

True or false: Societal marketing strategy emphasizes both profits and the well-being of society.

<p>True</p> Signup and view all the answers

True or false: The production concept focuses on improving production and distribution efficiency.

<p>True</p> Signup and view all the answers

True or false: The product concept assumes that customers will buy the product of highest quality.

<p>True</p> Signup and view all the answers

True or false: The selling concept is typically practiced with sought-after goods.

<p>False</p> Signup and view all the answers

True or false: The marketing concept starts with the determination of consumer needs and wants.

<p>True</p> Signup and view all the answers

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