Podcast
Questions and Answers
Customer orientation implies that a company focuses its activities and products on consumer demands.
Customer orientation implies that a company focuses its activities and products on consumer demands.
True
Needs are what we require to live a normal, healthy life.
Needs are what we require to live a normal, healthy life.
True
Wants are our expression of satisfaction of needs.
Wants are our expression of satisfaction of needs.
True
True or false: The societal marketing concept focuses solely on customer needs and wants.
True or false: The societal marketing concept focuses solely on customer needs and wants.
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True or false: MacDonald's, Unilever, and Procter & Gamble are some of the organizations that follow the societal marketing concept.
True or false: MacDonald's, Unilever, and Procter & Gamble are some of the organizations that follow the societal marketing concept.
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True or false: Organizations that follow the societal marketing concept prioritize profits over the well-being of society.
True or false: Organizations that follow the societal marketing concept prioritize profits over the well-being of society.
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True or false: Demand refers to the willingness to buy a particular commodity at a given point of time?
True or false: Demand refers to the willingness to buy a particular commodity at a given point of time?
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True or false: Value to a customer refers to the difference between the benefit he derives from the product or service and the cost of acquiring the product?
True or false: Value to a customer refers to the difference between the benefit he derives from the product or service and the cost of acquiring the product?
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True or false: Cost refers to the combination of economic and non-economic investment the customer makes in order to acquire, consume, maintain or to dispose of the product?
True or false: Cost refers to the combination of economic and non-economic investment the customer makes in order to acquire, consume, maintain or to dispose of the product?
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True or false: The production concept states that consumers will favor products that offer the most quality, performance, and features?
True or false: The production concept states that consumers will favor products that offer the most quality, performance, and features?
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True or false: Customer orientation implies that a company focuses its activities and products on consumer demands.
True or false: Customer orientation implies that a company focuses its activities and products on consumer demands.
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True or false: The societal marketing concept focuses solely on customer needs and wants.
True or false: The societal marketing concept focuses solely on customer needs and wants.
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True or false: The production concept states that consumers will favor products that offer the most quality, performance, and features?
True or false: The production concept states that consumers will favor products that offer the most quality, performance, and features?
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True or false: MacDonald's, Unilever, and Procter & Gamble are some of the organizations that follow the societal marketing concept.
True or false: MacDonald's, Unilever, and Procter & Gamble are some of the organizations that follow the societal marketing concept.
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True or false: Demand refers to the willingness to buy a particular commodity at a given point of time?
True or false: Demand refers to the willingness to buy a particular commodity at a given point of time?
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True or false: The marketing concept puts customers twice in the entire business cycle- in the beginning as well as at the end of the business cycle.
True or false: The marketing concept puts customers twice in the entire business cycle- in the beginning as well as at the end of the business cycle.
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True or false: The selling concept is typically practiced with sought goods.
True or false: The selling concept is typically practiced with sought goods.
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True or false: The production concept is useful when the demand for a product exceeds the supply.
True or false: The production concept is useful when the demand for a product exceeds the supply.
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True or false: The marketing concept assumes that the business should start with the determination of consumer needs and wants.
True or false: The marketing concept assumes that the business should start with the determination of consumer needs and wants.
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True or false: The product concept assumes that a customer will buy the product of the highest quality.
True or false: The product concept assumes that a customer will buy the product of the highest quality.
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True or false: The societal marketing concept holds that organizations should only consider customer needs and wants when developing marketing strategies?
True or false: The societal marketing concept holds that organizations should only consider customer needs and wants when developing marketing strategies?
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True or false: Organizations such as MacDonald's, Unilever, and Procter & Gamble follow the societal marketing concept?
True or false: Organizations such as MacDonald's, Unilever, and Procter & Gamble follow the societal marketing concept?
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True or false: The societal marketing concept communicates a positive message to stakeholders, partners, government, customers, and the public?
True or false: The societal marketing concept communicates a positive message to stakeholders, partners, government, customers, and the public?
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True or false: Organizations that follow the societal marketing concept prioritize profits over the well-being of society?
True or false: Organizations that follow the societal marketing concept prioritize profits over the well-being of society?
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True or false: The societal marketing concept focuses on the betterment of society in addition to customer needs and wants?
True or false: The societal marketing concept focuses on the betterment of society in addition to customer needs and wants?
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