Customer Orientation and Marketing Strategies Quiz

Customer orientation implies that a company focuses its activities and products on consumer demands.

Needs are what we require to live a normal, healthy life.

Wants are our expression of satisfaction of needs.

True or false: The societal marketing concept focuses solely on customer needs and wants.

True or false: MacDonald's, Unilever, and Procter & Gamble are some of the organizations that follow the societal marketing concept.

True or false: Organizations that follow the societal marketing concept prioritize profits over the well-being of society.

True or false: Demand refers to the willingness to buy a particular commodity at a given point of time?

True or false: Value to a customer refers to the difference between the benefit he derives from the product or service and the cost of acquiring the product?

True or false: Cost refers to the combination of economic and non-economic investment the customer makes in order to acquire, consume, maintain or to dispose of the product?

True or false: The production concept states that consumers will favor products that offer the most quality, performance, and features?

True or false: Customer orientation implies that a company focuses its activities and products on consumer demands.

True or false: The societal marketing concept focuses solely on customer needs and wants.

True or false: The production concept states that consumers will favor products that offer the most quality, performance, and features?

True or false: MacDonald's, Unilever, and Procter & Gamble are some of the organizations that follow the societal marketing concept.

True or false: Demand refers to the willingness to buy a particular commodity at a given point of time?

True or false: The marketing concept puts customers twice in the entire business cycle- in the beginning as well as at the end of the business cycle.

True or false: The selling concept is typically practiced with sought goods.

True or false: The production concept is useful when the demand for a product exceeds the supply.

True or false: The marketing concept assumes that the business should start with the determination of consumer needs and wants.

True or false: The product concept assumes that a customer will buy the product of the highest quality.

True or false: The societal marketing concept holds that organizations should only consider customer needs and wants when developing marketing strategies?

True or false: Organizations such as MacDonald's, Unilever, and Procter & Gamble follow the societal marketing concept?

True or false: The societal marketing concept communicates a positive message to stakeholders, partners, government, customers, and the public?

True or false: Organizations that follow the societal marketing concept prioritize profits over the well-being of society?

True or false: The societal marketing concept focuses on the betterment of society in addition to customer needs and wants?