Questions and Answers
Which of the following is true about customer orientation in marketing?
What are acquired needs in marketing?
What are wants in marketing?
Which organizations follow the societal marketing concept?
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What does the societal marketing concept emphasize?
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What message does the societal marketing strategy communicate?
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Which concept holds that customers will favor products that are available and highly affordable and that management should therefore focus on improving production and distribution efficiency?
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Which concept states that consumers will favor products that offer the most quality, performance, and features, and that the organization should therefore devote its energy to making continuous product improvements?
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Which concept assumes that consumers will not buy enough of the organization's products unless the organization undertakes a large-scale selling and promotion effort?
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Which concept puts customers twice in the entire business cycle, starting with the determination of consumer needs and wants and ending with the satisfaction of those needs and wants?
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True or false: Customer orientation implies that a company focuses its activities and products on consumer demands.
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True or false: Needs are what we require to live a normal, healthy life.
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True or false: Wants are our expression of satisfaction of needs.
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True or false: The societal marketing concept focuses solely on meeting customer needs and wants.
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True or false: McDonald's, Unilever, and Procter & Gamble are some of the organizations that follow the societal marketing concept.
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True or false: The societal marketing strategy emphasizes both profits and the well-being of society.
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True or false: Demand refers to the willingness to buy a particular commodity at a given point of time?
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True or false: Value to a customer is the difference between the benefit he derives from the product or service and the cost of acquiring the product?
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True or false: The production concept focuses on improving production and distribution efficiency to meet customer needs and wants?
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True or false: The marketing concept puts customers at the beginning and end of the business cycle, starting with determining consumer needs and ending with satisfying those needs?
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