16 Questions
What is the first step in social psychological research?
Formulating hypotheses
Where do many hypotheses in social psychology come from?
Previous research findings
Which research design involves observing people and systematically recording their behavior?
Observational method
What is the goal of ethnography in social psychology?
Understanding a group or culture
What type of method is useful for describing the nature of a phenomenon and generating hypotheses?
Observational method
Where do some hypotheses in social psychology come from, according to the text?
Everyday life observations
Which method involves attempting to understand a group or culture by observing it from the inside?
Ethnography
What method do researchers use to examine documents or archives, such as looking at photographs in magazines to see how men and women are portrayed?
Archival analysis
Which method is very useful when the goal is to predict one variable from another by systematically measuring two or more variables and assessing the relationship between them?
Correlational method
What is the limit of the correlational method?
Correlation equals causation
What is the only way to determine causality in research?
Experimental method
What does internal validity in experiments refer to?
Treating people in all conditions identically
What is accomplished by increasing the realism of an experiment in social psychology research?
Enhancing external validity
What do social psychologists conduct to study the ways in which culture shapes people’s thoughts, feelings, and behavior?
Cross-cultural research
What have social psychologists become increasingly interested in, particularly studying hormones and behavior, the human immune system, and neurological processes in the human brain?
Social neuroscience research
What do social psychologists follow to ensure the welfare of their research participants?
Institutional review board approval
Learn about the development of hypotheses and theories in social psychology research, including the formulation and testing of hypotheses based on previous research findings. Understand the scientific approach to studying social influence.
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