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Questions and Answers
What is persuasion?
What is persuasion?
The process by which a message induces change in beliefs, attitudes, or behaviours.
What are the two routes to persuasion?
What are the two routes to persuasion?
Credibility is important for persuasion.
Credibility is important for persuasion.
True
What is the sleeper effect?
What is the sleeper effect?
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What is attractiveness in persuasion?
What is attractiveness in persuasion?
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What is the foot-in-the-door phenomenon?
What is the foot-in-the-door phenomenon?
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What is the lowball technique?
What is the lowball technique?
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What is the door-in-the-face technique?
What is the door-in-the-face technique?
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What is the primacy effect?
What is the primacy effect?
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What is the channel of communication?
What is the channel of communication?
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What is the two-step flow of communication?
What is the two-step flow of communication?
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People with a high need for cognition are more likely to be persuaded by peripheral cues.
People with a high need for cognition are more likely to be persuaded by peripheral cues.
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What is attitude inoculation?
What is attitude inoculation?
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What are cults characterized by?
What are cults characterized by?
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What is conformity?
What is conformity?
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Which of the following is NOT a type of conformity?
Which of the following is NOT a type of conformity?
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What is the chameleon effect?
What is the chameleon effect?
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What is obedience?
What is obedience?
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What is the fundamental attribution error?
What is the fundamental attribution error?
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What is cohesiveness?
What is cohesiveness?
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What is normative influence?
What is normative influence?
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What is informational influence?
What is informational influence?
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What is a group?
What is a group?
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What are co-actors?
What are co-actors?
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What is social facilitation?
What is social facilitation?
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What is evaluation apprehension?
What is evaluation apprehension?
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What is social loafing?
What is social loafing?
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What are free riders?
What are free riders?
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What is deindividuation?
What is deindividuation?
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What is self-awareness?
What is self-awareness?
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What is group polarization?
What is group polarization?
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What is social comparison?
What is social comparison?
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What is pluralistic ignorance?
What is pluralistic ignorance?
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What is groupthink?
What is groupthink?
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What is leadership?
What is leadership?
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What are the two main types of leadership?
What are the two main types of leadership?
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What is transformational leadership?
What is transformational leadership?
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What is altruism?
What is altruism?
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What is the social exchange theory?
What is the social exchange theory?
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What is the reciprocity norm?
What is the reciprocity norm?
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What is kin selection?
What is kin selection?
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What is empathy?
What is empathy?
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What are egoistic motives?
What are egoistic motives?
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What are social norms?
What are social norms?
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What is evolutionary psychology?
What is evolutionary psychology?
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What is the bystander effect?
What is the bystander effect?
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Which of the following is NOT a factor that influences helping behaviour?
Which of the following is NOT a factor that influences helping behaviour?
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What is aggression?
What is aggression?
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What are the two main types of aggression?
What are the two main types of aggression?
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What is instinctive behaviour?
What is instinctive behaviour?
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What is cyberbullying?
What is cyberbullying?
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What is hostile aggression?
What is hostile aggression?
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What is instrumental aggression?
What is instrumental aggression?
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What is the frustration-aggression theory?
What is the frustration-aggression theory?
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What is social learning theory?
What is social learning theory?
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What is prejudice?
What is prejudice?
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What is a stereotype?
What is a stereotype?
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What is discrimination?
What is discrimination?
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What is social dominance orientation?
What is social dominance orientation?
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What is ethnocentrism?
What is ethnocentrism?
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What is an authoritarian personality?
What is an authoritarian personality?
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What is the realistic group conflict theory?
What is the realistic group conflict theory?
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What is social identity?
What is social identity?
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What is ingroup bias?
What is ingroup bias?
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What is the outgroup homogeneity effect?
What is the outgroup homogeneity effect?
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What is the own-race bias?
What is the own-race bias?
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What is terror management?
What is terror management?
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Study Notes
Social Psychology Final Study Notes
- This is an introduction to Social Psychology from McMaster University.
Chapter 5: Persuasion
- Persuasion is the process of a message changing beliefs, attitudes, or behaviours.
- Examples include advertisements and political campaigns.
- Central route to persuasion involves focusing on arguments and favourable responses from the audience, like computer ads comparing features and prices.
- Peripheral route to persuasion involves using incidental cues like attractiveness to influence.
- Credibility is believability, an expert communicator is persuasive.
- Sleeper effect is delayed influence of a message when the reason for discounting is forgotten.
- Attractiveness is qualities appealing to the audience; communicators similar to the audience are more persuasive.
- Foot-in-the-door phenomenon means agreeing to a small request makes agreeing to a larger one more likely.
Chapter 6: Conformity
- Conformity is acting or thinking differently than how one would normally act or think on their own.
- Types of Conformity:
- Compliance: outwardly agreeing.
- Acceptance: agreeing and believing.
- Chameleon Effect: Mimicking behaviour of others to enhance rapport.
- Werther Effect: Suggests higher likelihood for suicides in response to highly publicised suicides.
- Obedience: Acting in accordance with a direct order.
- Fundamental Attribution Error (FAE): Underestimating situational factors impacting behaviour.
Chapter 7: Group Processes
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Group: Two or more people who interact and influence one another.
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Co-actors: Participants in non-competitive activities.
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Social Facilitation: Improved performance with others present in simple, well-known tasks. However, the reverse is true for harder tasks.
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Evaluation Apprehension: Increased concern of how others evaluate us.
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Social Loafing: Decreased individual effort when working in a group.
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Free Riders: Benefits from the group without contributing.
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Deindividuation: Loss of self-awareness in group settings, leading to increased conformity.
Chapter 8: Altruism
- Altruism: Helping others without expecting a reward.
- Social Exchange Theory: Human interactions are transactions to maximize rewards and minimize costs.
- Reciprocity Norm: Helping those who have helped us.
- Social Responsibility Norm: Helping those who need help.
- Kin Selection: Helping relatives to increase genetic survival.
- Empathy: Understanding and sharing the feelings of others.
Chapter 9: Aggression
- Aggression: Behaviour intended to cause harm.
- Hostile Aggression: stemming from anger with the goal of inflicting pain.
- Instrumental Aggression: a means to another end.
- Theories of aggression address various perspectives.
Chapter 10: Social Influence
- Bystander Effect: Less likely to help in the presence of others.
- Factors influencing helping behaviour: Noticing, interpreting, assuming responsibility.
Chapter 11: Prejudice, Stereotypes, and Discrimination
- Prejudice: Preconceived negative judgement.
- Stereotype: General belief about personal attributes.
- Discrimination: Unjustified negative behaviour towards a group.
- Racism and Sexism: prejudice and discrimination based on race or sex.
- Sources of Prejudice: various social and psychological factors influence the development of prejudice.
Chapter 12: Social Dominance Orientation
- Social Dominance Orientation: Extent to which individuals prefer their ingroup to be superior to outgroups.
- Ethnocentrism: Belief in superiority of one's own culture.
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Description
This quiz covers key concepts from Chapters 5 and 6 of Social Psychology, focusing on persuasion and conformity. Understand the mechanisms of persuasion, including the central and peripheral routes, as well as the social influences that drive conformity. Test your knowledge on these essential psychological principles.