Social Networks: A Critical Introduction
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Questions and Answers

What is a key characteristic of social media?

  • User-generated content is essential (correct)
  • It primarily involves one-way communication
  • It can only be accessed on desktop computers
  • Only professionals can create content
  • Social media platforms are only focused on sharing text posts.

    False

    Define social media in your own words.

    Social media are interactive platforms that enable users to create, share, and connect with content and other individuals.

    Social media facilitates the creation and sharing of content through _____ communities.

    <p>virtual</p> Signup and view all the answers

    Match the following features with their descriptions:

    <p>User-generated content = Content created by users of the platform Web 2.0 applications = Interactive applications that enhance user engagement Profiles = Service-specific user information maintained by social media Online social networks = Connected webs of individuals or groups</p> Signup and view all the answers

    How do users usually access social media services?

    <p>Via web-based apps on all devices</p> Signup and view all the answers

    Social media does not allow for the modification of user-generated content once it is posted.

    <p>False</p> Signup and view all the answers

    What enables social connectivity on social media platforms?

    <p>The profiles and interactions of users with each other.</p> Signup and view all the answers

    Which social network has the highest number of users as of January 2022?

    <p>Facebook</p> Signup and view all the answers

    WeChat originated in the United States.

    <p>False</p> Signup and view all the answers

    What is the estimated number of social media users worldwide in 2022?

    <p>3.96 billion</p> Signup and view all the answers

    Social media is a phenomenon rooted in social, technical, and _____ dynamics.

    <p>business</p> Signup and view all the answers

    Which platform is known for client-side scripting for web applications?

    <p>JavaScript</p> Signup and view all the answers

    Match the following social networks with their number of users (in millions):

    <p>Facebook = 2,910 YouTube = 2,562 WhatsApp = 2,000 Instagram = 1,478</p> Signup and view all the answers

    Douyin is a social network based in the United States.

    <p>False</p> Signup and view all the answers

    Web 2.0 refers to the evolution of the internet that altered _____ development practices.

    <p>software</p> Signup and view all the answers

    What drives the normative turn in communications research according to the content?

    <p>The rise of surveillance and revelation practices</p> Signup and view all the answers

    The embedding of social media in our lives only has negative consequences.

    <p>False</p> Signup and view all the answers

    What do value-creators turn to in response to the difficulty of generating economic value?

    <p>data</p> Signup and view all the answers

    The continuous automatic __________ of our online activities is a characteristic of social media.

    <p>monitoring</p> Signup and view all the answers

    Match the following aspects with their descriptions:

    <p>Surveillance = Monitoring user activities for data generation Economic demand = Stimulation of capitalism through social media Social construction = Creating relationships through online platforms Media saturation = The overwhelming presence of media in daily life</p> Signup and view all the answers

    Which of the following is a suggested strategy for assessing social media's balance?

    <p>Shift focus from social media itself to the type of social interactions it constructs</p> Signup and view all the answers

    The content suggests that every major innovation in history has only negative impacts.

    <p>False</p> Signup and view all the answers

    What capacity of digital media raises important questions about journalism ethics?

    <p>surveillance and revelation practices</p> Signup and view all the answers

    What key aspect of social media does Anastasia Kavada emphasize?

    <p>Their ability to facilitate conversation.</p> Signup and view all the answers

    Silverstone proposes that media institutions should maintain a 'proper distance' in their roles.

    <p>True</p> Signup and view all the answers

    According to Carey, communication in American culture is primarily viewed as what?

    <p>Transmission</p> Signup and view all the answers

    Social media make conversations much more ______ and easier to study.

    <p>visible</p> Signup and view all the answers

    What is a skepticism toward social media described as in the context?

    <p>Engaging in rigorous research on social media.</p> Signup and view all the answers

    All media facilitate conversations equally without any specific features attributed to social media.

    <p>False</p> Signup and view all the answers

    What challenge is presented regarding the expectation to be social online?

    <p>The pressure to keep up with social media outputs.</p> Signup and view all the answers

    What is one of the primary purposes of communication according to Carey?

    <p>To control messages over distance</p> Signup and view all the answers

    The ritual view of communication makes a clear distinction between producers and consumers.

    <p>False</p> Signup and view all the answers

    What are the two views of communication discussed in the content?

    <p>Communication as control and communication as ritual.</p> Signup and view all the answers

    Social media platforms are designed to facilitate ________.

    <p>conversations</p> Signup and view all the answers

    What aspect of communication power does the content suggest is often overlooked?

    <p>Architects of conversations</p> Signup and view all the answers

    Data on conversations is not important for social media business models.

    <p>False</p> Signup and view all the answers

    In what way do intelligence services engage with data from social media according to the content?

    <p>Bulk collection of data.</p> Signup and view all the answers

    Match the following terms with their definitions:

    <p>Communication as control = Beaming signals or messages over distance Ritual view of communication = Sacred ceremony that draws people together Social media = Platforms designed for conversations and interaction Surveillance = Collection of data for security purposes</p> Signup and view all the answers

    What is the main focus of the seventh session described?

    <p>Social networks</p> Signup and view all the answers

    The seventh session discusses traditional media extensively.

    <p>False</p> Signup and view all the answers

    What type of introduction does the seventh session provide?

    <p>critical introduction</p> Signup and view all the answers

    The seventh session is part of a program offered by __________.

    <p>Universidade Europeia</p> Signup and view all the answers

    Which of the following statements about the session is true?

    <p>It includes a copyright notice.</p> Signup and view all the answers

    Match the following terms with their corresponding descriptions:

    <p>Social Networks = Platforms that facilitate social interaction Critical Introduction = An in-depth analysis Copyright = Legal protection of intellectual property Universidade Europeia = An educational institution</p> Signup and view all the answers

    All rights are reserved for the content discussed in the session.

    <p>True</p> Signup and view all the answers

    What is repeated multiple times in the session content?

    <p>Seventh Session</p> Signup and view all the answers

    Study Notes

    Course Title and Details

    • Course: Cibercultura, Internet e Redes Sociais
    • Institution: Universidade Europeia
    • Program: Global DESIGN | IADE
    • Year: 1º ano
    • Semester: 1º semestre

    Social Networks: A Critical Introduction

    • Social media is a phenomenon, not just a collection of its parts.
    • It's connected to the social, technical, and business aspects of Web 2.0.
    • Social media is used for documenting memories, exploring things, advertising, forming friendships, and the growth of ideas from blogs, podcasts, videos, and gaming.
    • Many popular social media platforms have over 100 million registered users (e.g., Twitter, Facebook, WeChat, Instagram).
    • Social media platforms include YouTube, QQ, Quora, Telegram, WhatsApp, Signal, LINE, Snapchat, Pinterest, Viber, Reddit, Discord, TikTok, Microsoft Teams, and others.
    • Social media platforms are user-centred and enable communal activity.
    • Users interact with social media services through web applications on desktops or mobile devices (e.g., smartphones, tablets).
    • Social media is used for representing and identifying a culture.
    • Social media enables many forms of communication.
    • Social media differs from traditional media in terms of quality, reach, frequency, usability, relevance, and permanence.
    • Social media often has a dialogic transmission system, as opposed to traditional media's monologic model.
    • Social media has increased the ability of individuals, communities, corporations, and governments to communicate and organize, and to facilitate social movements.
    • Social media has a complex structure and functions based on four features: Web 2.0 Internet-based applications, user-generated content, user-created profiles, and social networks formed by connections between profiles, such as followers or groups.
    • Mobile social media applications can be differentiated among space-timers (location and time-sensitive), space-locators (only location sensitive), quick-timers (only time sensitive), and slow-timers (neither location nor time sensitive).
    • The use of social media has increased significantly.
    • In 2022, there were around 3.96 billion social media users globally.

    Key Questions

    • What is social about social media?
    • How does one critically think?
    • What is critical theory and why is it relevant?
    • What is the difference between administrative theory and critical theory?
    • How can critical theory be approached?
    • How can critical theory be used to study digital and social media?

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    Description

    This quiz examines the multifaceted role of social media in today's society, highlighting its pivotal connections to social, technical, and business dynamics of Web 2.0. From documenting memories to fostering friendships and advertising ideas, discover how platforms like Facebook, Twitter, and Instagram shape our interactions. Test your understanding of the major social media players and their communal impact.

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