Social Networks: A Critical Introduction
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Questions and Answers

What is a key characteristic of social media?

  • User-generated content is essential (correct)
  • It primarily involves one-way communication
  • It can only be accessed on desktop computers
  • Only professionals can create content
  • Social media platforms are only focused on sharing text posts.

    False (B)

    Define social media in your own words.

    Social media are interactive platforms that enable users to create, share, and connect with content and other individuals.

    Social media facilitates the creation and sharing of content through _____ communities.

    <p>virtual</p> Signup and view all the answers

    Match the following features with their descriptions:

    <p>User-generated content = Content created by users of the platform Web 2.0 applications = Interactive applications that enhance user engagement Profiles = Service-specific user information maintained by social media Online social networks = Connected webs of individuals or groups</p> Signup and view all the answers

    How do users usually access social media services?

    <p>Via web-based apps on all devices (D)</p> Signup and view all the answers

    Social media does not allow for the modification of user-generated content once it is posted.

    <p>False (B)</p> Signup and view all the answers

    What enables social connectivity on social media platforms?

    <p>The profiles and interactions of users with each other.</p> Signup and view all the answers

    Which social network has the highest number of users as of January 2022?

    <p>Facebook (C)</p> Signup and view all the answers

    WeChat originated in the United States.

    <p>False (B)</p> Signup and view all the answers

    What is the estimated number of social media users worldwide in 2022?

    <p>3.96 billion</p> Signup and view all the answers

    Social media is a phenomenon rooted in social, technical, and _____ dynamics.

    <p>business</p> Signup and view all the answers

    Which platform is known for client-side scripting for web applications?

    <p>JavaScript (D)</p> Signup and view all the answers

    Match the following social networks with their number of users (in millions):

    <p>Facebook = 2,910 YouTube = 2,562 WhatsApp = 2,000 Instagram = 1,478</p> Signup and view all the answers

    Douyin is a social network based in the United States.

    <p>False (B)</p> Signup and view all the answers

    Web 2.0 refers to the evolution of the internet that altered _____ development practices.

    <p>software</p> Signup and view all the answers

    What drives the normative turn in communications research according to the content?

    <p>The rise of surveillance and revelation practices (A), The deep embedding of media outputs in our lives (C)</p> Signup and view all the answers

    The embedding of social media in our lives only has negative consequences.

    <p>False (B)</p> Signup and view all the answers

    What do value-creators turn to in response to the difficulty of generating economic value?

    <p>data</p> Signup and view all the answers

    The continuous automatic __________ of our online activities is a characteristic of social media.

    <p>monitoring</p> Signup and view all the answers

    Match the following aspects with their descriptions:

    <p>Surveillance = Monitoring user activities for data generation Economic demand = Stimulation of capitalism through social media Social construction = Creating relationships through online platforms Media saturation = The overwhelming presence of media in daily life</p> Signup and view all the answers

    Which of the following is a suggested strategy for assessing social media's balance?

    <p>Shift focus from social media itself to the type of social interactions it constructs (C)</p> Signup and view all the answers

    The content suggests that every major innovation in history has only negative impacts.

    <p>False (B)</p> Signup and view all the answers

    What capacity of digital media raises important questions about journalism ethics?

    <p>surveillance and revelation practices</p> Signup and view all the answers

    What key aspect of social media does Anastasia Kavada emphasize?

    <p>Their ability to facilitate conversation. (A)</p> Signup and view all the answers

    Silverstone proposes that media institutions should maintain a 'proper distance' in their roles.

    <p>True (A)</p> Signup and view all the answers

    According to Carey, communication in American culture is primarily viewed as what?

    <p>Transmission</p> Signup and view all the answers

    Social media make conversations much more ______ and easier to study.

    <p>visible</p> Signup and view all the answers

    What is a skepticism toward social media described as in the context?

    <p>Engaging in rigorous research on social media. (A)</p> Signup and view all the answers

    All media facilitate conversations equally without any specific features attributed to social media.

    <p>False (B)</p> Signup and view all the answers

    What challenge is presented regarding the expectation to be social online?

    <p>The pressure to keep up with social media outputs.</p> Signup and view all the answers

    What is one of the primary purposes of communication according to Carey?

    <p>To control messages over distance (A)</p> Signup and view all the answers

    The ritual view of communication makes a clear distinction between producers and consumers.

    <p>False (B)</p> Signup and view all the answers

    What are the two views of communication discussed in the content?

    <p>Communication as control and communication as ritual.</p> Signup and view all the answers

    Social media platforms are designed to facilitate ________.

    <p>conversations</p> Signup and view all the answers

    What aspect of communication power does the content suggest is often overlooked?

    <p>Architects of conversations (D)</p> Signup and view all the answers

    Data on conversations is not important for social media business models.

    <p>False (B)</p> Signup and view all the answers

    In what way do intelligence services engage with data from social media according to the content?

    <p>Bulk collection of data.</p> Signup and view all the answers

    Match the following terms with their definitions:

    <p>Communication as control = Beaming signals or messages over distance Ritual view of communication = Sacred ceremony that draws people together Social media = Platforms designed for conversations and interaction Surveillance = Collection of data for security purposes</p> Signup and view all the answers

    What is the main focus of the seventh session described?

    <p>Social networks (D)</p> Signup and view all the answers

    The seventh session discusses traditional media extensively.

    <p>False (B)</p> Signup and view all the answers

    What type of introduction does the seventh session provide?

    <p>critical introduction</p> Signup and view all the answers

    The seventh session is part of a program offered by __________.

    <p>Universidade Europeia</p> Signup and view all the answers

    Which of the following statements about the session is true?

    <p>It includes a copyright notice. (A)</p> Signup and view all the answers

    Match the following terms with their corresponding descriptions:

    <p>Social Networks = Platforms that facilitate social interaction Critical Introduction = An in-depth analysis Copyright = Legal protection of intellectual property Universidade Europeia = An educational institution</p> Signup and view all the answers

    All rights are reserved for the content discussed in the session.

    <p>True (A)</p> Signup and view all the answers

    What is repeated multiple times in the session content?

    <p>Seventh Session</p> Signup and view all the answers

    Flashcards

    Social Media Definition

    Interactive technologies enabling content sharing and expression through online communities.

    Social Media Feature 1

    Interactive, Web 2.0, Internet-based applications.

    Social Media Feature 2

    User-created content (posts, photos, videos) is essential.

    Social Media Feature 3

    Users create profiles for social media apps/websites.

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    Social Media Feature 4

    Builds online social networks connecting user profiles.

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    Social Media User-centricity

    Social media platforms prioritize user activity and community.

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    Social Media Access

    Accessed via web-based apps on devices (desktops and mobiles).

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    Social Media Functionality

    Provides interactive platforms for sharing, co-creating, discussing, and modifying online content.

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    Social Media Users (2022)

    Approximately 3.96 billion people used social media globally in 2022.

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    Social Media Growth

    The number of social media users has increased from 3.6 billion in 2020 to an anticipated 4.41 billion in 2025.

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    Facebook (Social Network)

    A leading social networking service with 2.91 billion active users in January 2022.

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    YouTube (Social Network)

    A popular video-sharing platform with 2.56 billion active users in January 2022.

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    WhatsApp (Social Network)

    A messaging app with 2 billion active users in January 2022.

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    Instagram (Social Network)

    A photo and video-sharing social networking service with an estimated 1.48 billion users in January 2022.

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    WeChat

    A Chinese social media platform with 1.26 billion active users in January 2022.

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    Web 2.0

    A phase of the internet characterized by user-generated content and social interaction.

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    Normative turn in communications research

    A shift in communications research focusing on the ethical and societal impact of media, especially social media, rather than just technical aspects or journalistic ethics.

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    Deepening media embedding

    The increasing extent to which media outputs and expectations are woven into our daily lives.

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    Social media's role in economic demand

    Social media platforms are significantly influencing economic activity (e.g., by boosting demand and creating value-generating data).

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    Data generation through social media

    Social media platforms' value is increasingly tied to collecting and analyzing user data to help organizations generate economic value.

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    Continuous automatic monitoring

    The constant tracking of online behavior and interactions by social media platforms.

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    Assessing social media balance

    Understanding the advantages and disadvantages of social media to make a neutral judgment on its effect.

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    "Social" constructed by social media

    How social media is shaping our understanding and experience of "social" interaction, relationship or community.

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    Media being social

    Exploring how media influences and defines concepts of social connection.

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    Social Media as Conversation

    Social media emphasize interaction and conversation, viewing media as both representations and spaces of interaction.

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    Communication as Ritual

    A view of communication as a shared experience that brings people together in commonality, similar to a sacred ceremony.

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    Conversation as Communication

    Communication is a process through which people collectively create and actively engage with their world through shared dialogue.

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    Transmission Perspective of Communication

    A traditional view of communication focusing on sending information, often comparing it to moving objects across space.

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    Social Media Research

    Studying social media as a complex and important object of contemporary research.

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    Social Media: Beyond Transmission

    Social media platforms go beyond simply transmitting messages; they build spaces for collaborative creation and interaction.

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    Data and Metadata: Social Power

    Data gathered from user interactions, including conversations, fuel social media business models and are critical for state surveillance.

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    Critical View of Social Media

    Considering skepticism toward social media alongside rigorous investigation of their functionalities and impacts.

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    Dissemination vs. Protection

    Examining if the role of media is merely to spread information or if it should also consider safeguarding privacy, space, and distance.

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    Communication Power: Beyond Media Effects

    Power in communication extends beyond media effects and encompasses the influence of those who design and shape conversations.

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    Media's Social Construction

    The role media plays in shaping our understanding of society and social interaction. How media forms social behaviors, norms, and expectations.

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    Architecture of Participation

    The design of social media platforms actively influences how users interact and collaborate.

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    Online Social Expectations

    The perceived obligation to engage and participate in social media activities.

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    Social Media: Collaborative Worldmaking

    Social media platforms reveal how people work together to create and reshape their world through shared experiences and dialogue.

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    Social Media as a Catalyst in our Culture

    A significant cultural shift that affects social attitudes, norms and overall interactions.

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    Conversation Architects: Power in Design

    The designers, moderators, and administrators of social media platforms hold significant power in shaping online conversations.

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    What are social networks?

    Social networks are online platforms that connect people through shared interests, activities, or relationships.

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    What is the purpose of social networks?

    Social networks facilitate communication, collaboration, and information sharing among users.

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    What are the features of social networks?

    Social networks typically offer features like profile creation, content sharing, messaging, and community building.

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    What are the benefits of social networks?

    Social networks can promote social connections, inform people, facilitate business opportunities, and support activism.

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    What are the downsides of social networks?

    Social networks can also lead to privacy concerns, spread misinformation, foster addiction, and promote social comparison.

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    Why is critical thinking important for social networks?

    Critical thinking helps us evaluate information, identify bias, and navigate the complex world of social media.

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    How do social networks impact our lives?

    Social networks have become integral to communication, information access, and social interaction, influencing our daily lives and shaping our perceptions.

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    What is the future of social networks?

    Social networks are constantly evolving with new technologies and changing user behaviors, shaping the future of online communication and social interaction.

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    Study Notes

    Course Title and Details

    • Course: Cibercultura, Internet e Redes Sociais
    • Institution: Universidade Europeia
    • Program: Global DESIGN | IADE
    • Year: 1º ano
    • Semester: 1º semestre

    Social Networks: A Critical Introduction

    • Social media is a phenomenon, not just a collection of its parts.
    • It's connected to the social, technical, and business aspects of Web 2.0.
    • Social media is used for documenting memories, exploring things, advertising, forming friendships, and the growth of ideas from blogs, podcasts, videos, and gaming.
    • Many popular social media platforms have over 100 million registered users (e.g., Twitter, Facebook, WeChat, Instagram).
    • Social media platforms include YouTube, QQ, Quora, Telegram, WhatsApp, Signal, LINE, Snapchat, Pinterest, Viber, Reddit, Discord, TikTok, Microsoft Teams, and others.
    • Social media platforms are user-centred and enable communal activity.
    • Users interact with social media services through web applications on desktops or mobile devices (e.g., smartphones, tablets).
    • Social media is used for representing and identifying a culture.
    • Social media enables many forms of communication.
    • Social media differs from traditional media in terms of quality, reach, frequency, usability, relevance, and permanence.
    • Social media often has a dialogic transmission system, as opposed to traditional media's monologic model.
    • Social media has increased the ability of individuals, communities, corporations, and governments to communicate and organize, and to facilitate social movements.
    • Social media has a complex structure and functions based on four features: Web 2.0 Internet-based applications, user-generated content, user-created profiles, and social networks formed by connections between profiles, such as followers or groups.
    • Mobile social media applications can be differentiated among space-timers (location and time-sensitive), space-locators (only location sensitive), quick-timers (only time sensitive), and slow-timers (neither location nor time sensitive).
    • The use of social media has increased significantly.
    • In 2022, there were around 3.96 billion social media users globally.

    Key Questions

    • What is social about social media?
    • How does one critically think?
    • What is critical theory and why is it relevant?
    • What is the difference between administrative theory and critical theory?
    • How can critical theory be approached?
    • How can critical theory be used to study digital and social media?

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    Description

    This quiz examines the multifaceted role of social media in today's society, highlighting its pivotal connections to social, technical, and business dynamics of Web 2.0. From documenting memories to fostering friendships and advertising ideas, discover how platforms like Facebook, Twitter, and Instagram shape our interactions. Test your understanding of the major social media players and their communal impact.

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