Podcast
Questions and Answers
What was the main finding regarding the effectiveness of captions stating photos were taken in a research context?
What was the main finding regarding the effectiveness of captions stating photos were taken in a research context?
What percentage of participants wanted the Mountain Gorilla as a pet?
What percentage of participants wanted the Mountain Gorilla as a pet?
How did the presence of a caption affect confidence that the image depicted was from a research setting?
How did the presence of a caption affect confidence that the image depicted was from a research setting?
What was a significant concern of the researchers regarding social media posts of animals?
What was a significant concern of the researchers regarding social media posts of animals?
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What proportion of respondents agreed that the Slender Loris is an endangered species?
What proportion of respondents agreed that the Slender Loris is an endangered species?
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Which phenomenon did the researchers indicate might have a positive effect on conservation?
Which phenomenon did the researchers indicate might have a positive effect on conservation?
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What did a majority of participants express interest in regarding the animals?
What did a majority of participants express interest in regarding the animals?
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What was one key aspect the researchers could not conclude from the study?
What was one key aspect the researchers could not conclude from the study?
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What was the main goal of the captions used with the animal photos?
What was the main goal of the captions used with the animal photos?
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What are the names of the two endangered primates studied in the research?
What are the names of the two endangered primates studied in the research?
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What experimental method did the researchers use to gather data?
What experimental method did the researchers use to gather data?
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Which statement did the researchers include in their survey regarding public perception of the animals?
Which statement did the researchers include in their survey regarding public perception of the animals?
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How did the researchers manipulate the condition of the mock Instagram posts?
How did the researchers manipulate the condition of the mock Instagram posts?
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What type of scale was used to evaluate participants' responses in the survey?
What type of scale was used to evaluate participants' responses in the survey?
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What potential negative impact are the researchers trying to mitigate through their study?
What potential negative impact are the researchers trying to mitigate through their study?
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What was a notable aspect of the survey that participants had to complete at the end?
What was a notable aspect of the survey that participants had to complete at the end?
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Study Notes
Study aims to understand the impact of captions on social media posts featuring endangered animals.
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This study was conducted by Princeton researchers, using pictures of two endangered primates: Mountain Gorillas and Slender Lorises, to examine the effectiveness of captions in mitigating the impact of such posts on viewers.
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The researchers created two types of mock Instagram posts for each primate: one with a proper caption (highlighting the research context) and one without.
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Participants were asked to rate 12 statements on a Likert Scale after viewing one of the four posts, with a focus on five statements related to the animal's endangered status, potential as a pet, and the image's research context.
Results show limited effectiveness of captions.
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The study found that captions had minimal impact on participants' attitudes towards the animals.
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Despite knowing the animals were endangered, a significant majority (around 70-80%) of participants still expressed desire to interact with or keep these animals as pets.
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The only significant difference observed was in participants' confidence about the image depicting a research setting, where those with appropriate captions were more likely to agree it represented research.
The study highlights the potential for social media posts to negatively impact endangered species, especially primates.
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This study reinforces concerns about the negative consequences of social media posts featuring endangered animals, particularly primates.
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Although increased interest in ecotourism can sometimes benefit conservation efforts, this research cautions against the potentially harmful effects of these posts on viewers' attitudes and perceptions of animals.
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The researchers conclude that while captions can increase awareness of the research context, they are not effective at reducing positive perceptions of these animals as potential pets or companions.
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Description
This study investigates how captions affect viewers' perceptions of endangered animals on social media. Conducted by Princeton researchers, it focuses on Mountain Gorillas and Slender Lorises through mock Instagram posts, analyzing participants' attitudes towards these primates. The results reveal that captions have a limited influence on the audience's perception of endangered species.
