Social Marketing Overview
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Questions and Answers

Which of the following is NOT an area where the principles of consumer behavior are useful?

  • Analyzing market opportunities.
  • Evaluating employee performance. (correct)
  • Selecting target markets.
  • Determining pricing strategies.

What is the primary purpose of understanding consumer behavior in marketing?

  • To design products that appeal to a wide range of consumers.
  • To identify unfulfilled consumer needs and wants.
  • To predict consumer trends and lifestyles accurately.
  • To gain a competitive advantage by reducing market failures. (correct)

What is the advantage of basing marketing decisions on explicit assumptions and sound theory?

  • It ensures that products are priced competitively.
  • It helps in predicting consumer trends more accurately.
  • It increases the chances of successful marketing strategies. (correct)
  • It allows for better identification of consumer segments.

Which of the following is an example of how consumer behavior principles can be applied, according to the text?

<p>Offering low-priced shampoo sachets for one or two washes. (C)</p> Signup and view all the answers

What is the role of consumer behavior principles in selecting target markets?

<p>It helps identify different consumer segments with varying needs. (A)</p> Signup and view all the answers

What is the purpose of scanning market trends and conditions, according to the text?

<p>To identify unfulfilled consumer needs and wants. (B)</p> Signup and view all the answers

Which of the following statements about consumer behavior principles is NOT true, according to the text?

<p>They facilitate the prediction of consumer trends and lifestyles. (C)</p> Signup and view all the answers

What is the advantage of identifying different consumer segments?

<p>It helps in designing products or services as per their requirements. (A)</p> Signup and view all the answers

What is the role of consumer behavior principles in analyzing market opportunities, according to the text?

<p>It helps identify unfulfilled consumer needs and wants. (A)</p> Signup and view all the answers

Which of the following statements about marketing strategies is true, according to the text?

<p>They are based on explicit and implicit beliefs about consumer behavior. (D)</p> Signup and view all the answers

Flashcards

Consumer Behavior Principles

The study of how consumers make decisions about purchasing products or services.

Competitive Advantage

The benefit a company gains by offering better value to customers than competitors.

Marketing Decisions

Choices made by a company based on market research and consumer behavior theories.

Consumer Segments

Distinct groups of consumers who share similar characteristics or needs.

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Unfulfilled Needs

Consumer desires that are not currently being met by available products.

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Market Trends

Patterns or movements in consumer behavior that indicate preferences over time.

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Marketing Strategies

Plans of action designed to achieve marketing goals based on consumer insights.

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Sound Theory

Well-founded principles that guide marketing decision-making and predictions.

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Employee Performance Evaluation

The assessment of how effectively employees carry out their job roles.

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Explicit Assumptions

Clear beliefs or ideas that inform marketing strategies based on consumer behavior.

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