Social Media Marketing Quiz

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Questions and Answers

Social media marketing is a form of internet marketing that uses social media apps as a ______ tool.

marketing

These social media platforms enable brands to connect with their audience to: build a ______; increase sales; drive traffic to a website;

brand

Social media marketing uses online platforms like ______, Twitter, and LinkedIn to build relationships and interact with potential and current customers.

Facebook

Today, social media marketing is essential to any successful ______ strategy.

<p>marketing</p> Signup and view all the answers

Importance & benefits of social media marketing (SMM) can help in building your company's ______, driving website traffic, and increasing sales.

<p>brand</p> Signup and view all the answers

Which of the following is NOT a benefit of social media marketing?

<p>Building relationships with customers (B)</p> Signup and view all the answers

What are some examples of social media platforms used in social media marketing?

<p>Facebook, Twitter, and LinkedIn (A)</p> Signup and view all the answers

What is the main purpose of social media marketing?

<p>Driving sales (B)</p> Signup and view all the answers

What is social media marketing?

<p>A form of internet marketing that uses social media apps as a marketing tool (A)</p> Signup and view all the answers

What is the leading benefit of social media marketing?

<p>Building brand awareness (B)</p> Signup and view all the answers

Flashcards

Social Media Marketing (SMM)

A type of internet marketing that uses social media platforms to connect with and engage audiences.

Purpose of SMM

To build brand awareness, increase sales, and drive website traffic through online platforms.

Social Media Platforms

Online apps like Facebook, Twitter, and LinkedIn used for social media marketing.

SMM Benefit 1

Building brand awareness and identity.

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SMM Benefit 2

Increasing website traffic.

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SMM Benefit 3

Driving Sales.

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SMM in Marketing Strategy

Essential part of a successful marketing strategy.

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Incorrect SMM Benefit

Building relationships with customers is not the leading benefit of SMM; it's part of the process.

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Marketing Tool

Social media apps are employed as a tool to engage with consumers.

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SMM and Brand Building

A strong brand is important in social media marketing.

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Study Notes

Social Media Marketing

  • A form of internet marketing that uses social media apps as a marketing tool.

Benefits of Social Media Marketing

  • Helps build a brand's reputation and increase sales.
  • Drives traffic to a website.

Platforms Used in Social Media Marketing

  • Facebook
  • Twitter
  • LinkedIn

Importance of Social Media Marketing

  • Essential to any successful marketing strategy.

Goals of Social Media Marketing

  • Build relationships and interact with potential and current customers.

Leading Benefit of Social Media Marketing

  • Helps in building a company's reputation.

Purpose of Social Media Marketing

  • To connect with the audience and achieve business goals.

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