Responding to Corporations Raising Awareness About Breast Cancer

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Questions and Answers

Match the following companies with their involvement in cause-related marketing:

Avon = Breast cancer awareness BMW = Environmental conservation Kelloggs = Childhood education Lee Jeans = Animal welfare

Match the following companies with their revenue generation strategy:

Ford Motor Company = Expanding into electric vehicles market General Electric = Diversifying into renewable energy solutions General Motors = Investing in autonomous vehicle technology J.C.Penney = Enhancing online sales platforms

Match the following statements with the relevant marketing concept:

Real Men Wear Pink campaign = Cause-related marketing Pink Ribbons Inc. documentary = Awareness building Corporate philanthropy initiatives = Enhancing brand reputation NFL commissioner's revenue goal = Marketing strategy

Match the following NFL revenue statistics with the corresponding information:

NFL total revenue in 2022 = $18.6 billion NFL revenue goal for 2027 = $25 billion NFL revenue growth strategy = 'Real Men Wear Pink' campaign NFL revenue diversification plan = Expanding international fan base Signup and view all the answers

Match the concern raised with the eco-marketing strategy used by Canada Goose:

Use of coyote fur to line jacket hoods = Company claims real fur is better for protection from extreme cold Animal Justice accusation = Canada Goose engages in false advertising related to animal welfare Use of traps causing significant injury = Synthetic fur as warm and functional alternative Several peers stopping fur use = Versace, Michael Kors, and Gucci choosing to stop using fur Signup and view all the answers

Match the eco-marketing strategy with the corresponding criticism:

Claiming real fur is better for protection = Animal rights groups accusing false advertising Using synthetic fur as alternative = Concerns over significant injury caused by traps Peers stopping fur use = Canada Goose's use of coyote fur in hoods Engaging in false advertising about animal welfare = Synthetic fur being regarded as warm and functional Signup and view all the answers

Match the apparel companies with their decision related to fur use:

Versace = Stopped using fur Michael Kors = Stopped using fur Gucci = Stopped using fur Nike Inc. = Not mentioned in relation to fur use Signup and view all the answers

Match the following terms with their definitions:

Cause-related marketing = Marketing strategy where a company promotes its products by aligning with a cause or charity Corporate philanthropy = Practice of companies donating money, goods, or services to charitable causes Marketing strategies = Various methods and techniques used by companies to promote and sell their products or services NFL revenue generation strategy = Approach used by the NFL to generate income through ticket sales, merchandise, and broadcasting rights Signup and view all the answers

Match the following actions with their consequences:

Failing to provide mercury monitoring data = Caused elevated mercury levels in the water and fish populations Pumping water into Granny Creek water system = Resulted in contamination of the Attawapiskat River Agreeing to pay a $100 fine = Settlement for the violation of regulations Making a $50,000 donation to charity = Part of the penalty for environmental harm Signup and view all the answers

Match the following quotes with their authors:

Ronald Reagan = "Volunteerism is an essential part of our plan to give government back to the people." Species justice advocate = "A species justice approach recognizes that non-human animals may bear rights just like their human counterparts." Marketing expert = "No one wants to compete on the basis of price or innovation." Environmental activist = "Why concerns about animals and other species are erroneously left out of greenwashing debates." Signup and view all the answers

Match the following concepts with their descriptions:

Species justice = Recognizing non-human animals may have rights similar to humans Greenwashing debates = Discussions on how environmental concerns are sometimes ignored or misrepresented Capitalocene critique = Challenging the dichotomy between humans and animals in Western capitalist culture Volunteerism promotion = Encouraging people to take responsibility and contribute towards societal improvement Signup and view all the answers

Match the following links with their content:

<a href="https://www.nfb.ca/film/pink_ribbons_inc/interview/president_reagans_philanthropic_push/">https://www.nfb.ca/film/pink_ribbons_inc/interview/president_reagans_philanthropic_push/</a> = Information about Reagan's philanthropic views NFL revenue generation strategy link = Details on how the NFL generates income through various means Cause-related marketing video link = Explains how companies use cause-related marketing to promote products Capitalocene critique article link = Critique on Western capitalist culture's treatment of animals Signup and view all the answers

Match the following penalties with their reasons:

$100 fine = Violation of regulations related to providing mercury monitoring data $50,000 charity donation = Compensation for environmental harm caused by pumping water into Granny Creek water system Community service requirement = Failure to follow cause-related marketing guidelines Public apology statement = Misrepresentation of marketing strategies Signup and view all the answers

Study Notes

Carol Cone, founder and CEO of Cone Communications, states that anyone can cut prices and copy innovations within 90 days, highlighting the importance of genuine corporate social responsibility.

Companies Involved in Breast Cancer Awareness

Companies like Avon, BMW, Estée Lauder, Ford Motor Company, General Electric, General Motors, J.C.Penney, Kelloggs, Lee Jeans, and the NFL are involved in breast cancer awareness campaigns.

NFL's "Real Men Wear Pink" Campaign

The NFL aims to reach $25 billion in annual revenues by 2027, with part of its strategy involving the "Real Men Wear Pink" campaign to raise awareness about breast cancer.
In 2022, the NFL generated a total revenue of $18.6 billion.

Environmental Concerns and Corporate Accountability

A mining company pleaded guilty to failing to provide mercury monitoring data, causing elevated mercury levels in the water and fish populations near the Attawapiskat First Nation.
The company was fined $100 and agreed to make a $50,000 donation to a charity.

Species Justice and Greenwashing

Species justice approach recognizes that non-human animals may bear rights just like humans, promoting a more humane and compassionate social system.
This approach questions why concerns about animals and other species are often left out of greenwashing debates.

Ronald Reagan emphasized the importance of volunteerism in giving government back to the people, promoting a more humane and effective social system.
Cause-related marketing involves companies promoting a social cause to drive sales and improve their brand image.

Canada Goose and Animal Welfare

Canada Goose faced concerns about its use of coyote fur, which was criticized for causing animal suffering and mistreatment.
Synthetic fur and other materials are regarded as highly warm and functional for winter jacket lining without the need for real fur.

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Description

Explore how corporations raising awareness about breast cancer can be viewed positively. Consider different perspectives after watching the provided videos.