15 Questions
Match the following terms with their definitions:
Green criminology = Focuses on environmental crimes and harms Greenwashing = Falsely presenting a company as environmentally friendly Cause marketing = Linking a company's products to a social cause Legitimacy = Perceived trustworthiness and credibility of a company
Match the following strategies with their descriptions:
Enhanced notions of beauty = Emphasizing the performance of natural products Convey ideas of health through community values = Promoting personal health linked to ecological well-being Connecting consumers to people and things for meaning = Creating meaningful connections for consumers Selling ethical products to consumers = Using strategies to market products tied to social causes
Match the following individuals with their positions:
Robert Eckert = President/CEO of Kraft Foods De Beers Canada Inc. = Company mentioned in the text Association of National Advertisers = Organizer of an annual meeting Consumers = Yearning for connections that give meaning to their lives
Match the following concepts with their implications:
Individual environmentalism trendiness = Impact on environmental ethics infused with aesthetics/beauty Creating public trust in a company = Leading to increased consumption of company goods and services Personal responsibility for saving the planet = Extending to solving other social problems Marketing 'ethical' products to consumers = Using beauty and health strategies to enhance product appeal
Match the following companies with their involvement in cause-related marketing:
Avon = Breast cancer awareness campaigns Kelloggs = Support for environmental conservation Ford Motor Company = Community development projects Estée Lauder = Campaigns against human trafficking
Match the following companies with their total revenue generation:
General Electric = $15.2 billion General Motors = $20.5 billion J.C.Penney = $8.9 billion BMW = $12.7 billion
Match the environmental issue with its description:
Climate change = Global rise in temperature due to greenhouse gas emissions Ozone depletion = Damage to the ozone layer by chemical substances Pollution = Contamination of air, water, or soil with harmful substances Habitat destruction = Loss of natural habitats due to human activities
Match the following marketing strategies with the companies implementing them:
Real Men Wear Pink = NFL Pink Ribbon campaigns = Lee Jeans Green initiatives = Ford Motor Company Youth empowerment programs = Kelloggs
Match the term with its definition:
Capitalocene = An era where capitalism is a key driver of environmental problems Greenwashing = Communicating environmental concern without taking real action Corporate philanthropy = Company donations to social or environmental causes Cause-related marketing = Promoting products by associating with a social or environmental issue
Match the following statements with the correct person:
Wants to reach $25 billion in annual revenues for the NFL by 2027 = Roger Goodell Founded Cone Communications = Carol Cone Is a CEO of a major cosmetics company = Estée Lauder Is a commissioner of the NFL = Roger Goodell
Match the company with its approach to sustainability:
Canada Goose = Promotes sustainability through eco-marketing strategies Gacek = Highlights the pressure on corporations regarding environmental responsibility Tar Sands = Linked to environmental problems as per public discourse Greenwashing = Engages in symbolic communications without real action
Match the following video links with their content duration:
https://www.youtube.com/watch?v=J2xY2cxto1M&list=PLftJzTpBVdVUvLJKC D9PRL3Uqy71yRBio = (0-4:15) https://www.youtube.com/watch?v=kb1tV-bTHvE&list=PLftJzTpBVdVUvLJKC D9PRL3Uqy71yRBio&index=4 = (0-1:13) https://www.youtube.com/watch?v=mKbM60bIDs0&list=PLftJzTpBVdVUvLJK CD9PRL3Uqy71yRBio&index=5 = (0-4:15) https://www.youtube.com/watch?v=J2xY2cxto1M&list=PLftJzTpBVdVUvLJKC D9PRL3Uqy71yRBio&index=4 = (0-1:13)
Match the concept with its characteristics:
Symbolic communication = 'Green talk' without 'green walk' Resource scarcity = Limited availability of natural resources Species extinction = Loss of biodiversity due to disappearing species Animal exploitation = Harming animals for human benefit
Match the following organizations with their focus area in corporate philanthropy:
NFL = Health and wellness initiatives BMW = Education and youth development programs Avon = Women's empowerment projects General Electric = Environmental sustainability efforts
Match the action with its impact on the environment:
Engaging in corporate philanthropy = Supporting social or environmental causes financially Implementing green marketing strategies = Promoting eco-friendly products and practices Advocating for sustainability = Pushing for practices that preserve resources and reduce harm Practicing greenwashing = Misleadingly portraying concern for the environment
This quiz focuses on how one may respond to the idea of corporations raising awareness about breast cancer, as discussed in the videos provided. It challenges the quiz takers to think critically about the implications and effectiveness of corporate involvement in such campaigns.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
