Responding to Corporations Raising Awareness of Breast Cancer

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Match the following terms with their definitions:

Green criminology = Focuses on environmental crimes and harms Greenwashing = Falsely presenting a company as environmentally friendly Cause marketing = Linking a company's products to a social cause Legitimacy = Perceived trustworthiness and credibility of a company

Match the following strategies with their descriptions:

Enhanced notions of beauty = Emphasizing the performance of natural products Convey ideas of health through community values = Promoting personal health linked to ecological well-being Connecting consumers to people and things for meaning = Creating meaningful connections for consumers Selling ethical products to consumers = Using strategies to market products tied to social causes

Match the following individuals with their positions:

Robert Eckert = President/CEO of Kraft Foods De Beers Canada Inc. = Company mentioned in the text Association of National Advertisers = Organizer of an annual meeting Consumers = Yearning for connections that give meaning to their lives

Match the following concepts with their implications:

Individual environmentalism trendiness = Impact on environmental ethics infused with aesthetics/beauty Creating public trust in a company = Leading to increased consumption of company goods and services Personal responsibility for saving the planet = Extending to solving other social problems Marketing 'ethical' products to consumers = Using beauty and health strategies to enhance product appeal Signup and view all the answers

Match the following companies with their involvement in cause-related marketing:

Avon = Breast cancer awareness campaigns Kelloggs = Support for environmental conservation Ford Motor Company = Community development projects Estée Lauder = Campaigns against human trafficking Signup and view all the answers

Match the following companies with their total revenue generation:

General Electric = $15.2 billion General Motors = $20.5 billion J.C.Penney = $8.9 billion BMW = $12.7 billion Signup and view all the answers

Match the environmental issue with its description:

Climate change = Global rise in temperature due to greenhouse gas emissions Ozone depletion = Damage to the ozone layer by chemical substances Pollution = Contamination of air, water, or soil with harmful substances Habitat destruction = Loss of natural habitats due to human activities Signup and view all the answers

Match the following marketing strategies with the companies implementing them:

Real Men Wear Pink = NFL Pink Ribbon campaigns = Lee Jeans Green initiatives = Ford Motor Company Youth empowerment programs = Kelloggs Signup and view all the answers

Match the term with its definition:

Capitalocene = An era where capitalism is a key driver of environmental problems Greenwashing = Communicating environmental concern without taking real action Corporate philanthropy = Company donations to social or environmental causes Cause-related marketing = Promoting products by associating with a social or environmental issue Signup and view all the answers

Match the following statements with the correct person:

Wants to reach $25 billion in annual revenues for the NFL by 2027 = Roger Goodell Founded Cone Communications = Carol Cone Is a CEO of a major cosmetics company = Estée Lauder Is a commissioner of the NFL = Roger Goodell Signup and view all the answers

Match the company with its approach to sustainability:

Canada Goose = Promotes sustainability through eco-marketing strategies Gacek = Highlights the pressure on corporations regarding environmental responsibility Tar Sands = Linked to environmental problems as per public discourse Greenwashing = Engages in symbolic communications without real action Signup and view all the answers

Match the following video links with their content duration:

<a href="https://www.youtube.com/watch?v=J2xY2cxto1M&list=PLftJzTpBVdVUvLJKC">https://www.youtube.com/watch?v=J2xY2cxto1M&list=PLftJzTpBVdVUvLJKC</a> D9PRL3Uqy71yRBio = (0-4:15) <a href="https://www.youtube.com/watch?v=kb1tV-bTHvE&list=PLftJzTpBVdVUvLJKC">https://www.youtube.com/watch?v=kb1tV-bTHvE&list=PLftJzTpBVdVUvLJKC</a> D9PRL3Uqy71yRBio&index=4 = (0-1:13) <a href="https://www.youtube.com/watch?v=mKbM60bIDs0&list=PLftJzTpBVdVUvLJK">https://www.youtube.com/watch?v=mKbM60bIDs0&list=PLftJzTpBVdVUvLJK</a> CD9PRL3Uqy71yRBio&index=5 = (0-4:15) <a href="https://www.youtube.com/watch?v=J2xY2cxto1M&list=PLftJzTpBVdVUvLJKC">https://www.youtube.com/watch?v=J2xY2cxto1M&list=PLftJzTpBVdVUvLJKC</a> D9PRL3Uqy71yRBio&index=4 = (0-1:13) Signup and view all the answers

Match the concept with its characteristics:

Symbolic communication = 'Green talk' without 'green walk' Resource scarcity = Limited availability of natural resources Species extinction = Loss of biodiversity due to disappearing species Animal exploitation = Harming animals for human benefit Signup and view all the answers

Match the following organizations with their focus area in corporate philanthropy:

NFL = Health and wellness initiatives BMW = Education and youth development programs Avon = Women's empowerment projects General Electric = Environmental sustainability efforts Signup and view all the answers

Match the action with its impact on the environment:

Engaging in corporate philanthropy = Supporting social or environmental causes financially Implementing green marketing strategies = Promoting eco-friendly products and practices Advocating for sustainability = Pushing for practices that preserve resources and reduce harm Practicing greenwashing = Misleadingly portraying concern for the environment Signup and view all the answers