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Questions and Answers
Questions and Answers
What is the central route to persuasion?
What is the central route to persuasion?
- When the message is based on emotion rather than fact
- When someone is persuaded by something other than the argument central to ideas being put forth
- When the source is likeable and attractive
- When someone is persuaded by the central arguments being put forth (correct)
What is the peripheral route of persuasion?
What is the peripheral route of persuasion?
- When someone is persuaded by something other than the argument that is central to ideas being put forth (correct)
- When someone is persuaded by the central arguments being put forth
- When the source is trustworthy and expert
- When the message is based on fact and emotion
What is the communication-persuasion paradigm?
What is the communication-persuasion paradigm?
- The message--->----the source----->----the target---->----the response
- The source--->----the target----->----the message---->----the response
- The target--->----the message----->----the source---->----the response
- The source--->----the message----->----the target---->----the response (correct)
What do we look for in a strong source according to the text?
What do we look for in a strong source according to the text?
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What factors may impact whether the target is persuaded according to the text?
What factors may impact whether the target is persuaded according to the text?
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Questions and Answers
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Study Notes
Study Notes
Central Route to Persuasion
- Involves careful and thoughtful consideration of the arguments presented.
- Relies on audience involvement and the relevance of the topic to the individual.
- Typically results in longer-lasting attitude change due to deep processing of information.
Peripheral Route to Persuasion
- Involves less cognitive effort and attention to the arguments.
- Influenced by superficial cues such as attractiveness or credibility of the speaker.
- Often leads to temporary attitude change, based on emotional responses rather than factual analysis.
Communication-Persuasion Paradigm
- A framework that explores how different communication methods affect persuasion.
- Emphasizes the importance of source characteristics, message content, and audience factors.
- Assesses the interaction between message delivery and audience response in shaping attitudes.
Characteristics of a Strong Source
- Credibility: Expertise and trustworthiness are key components.
- Attractiveness: Physical appeal or likability can enhance persuasion.
- Similarity: Sharing common values or experiences increases relatability and impact.
Factors Influencing Persuasion
- Audience involvement: High personal relevance boosts engagement and processing.
- Message clarity: Clear and well-structured messages are more persuasive.
- Emotional appeal: Engaging emotions can strengthen persuasive efforts.
- Social proof: Evidence of others’ agreement or action reinforces the message.
- Context: The environment or setting can affect how messages are received and processed.
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