Social Influence Quiz
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Questions and Answers

What is the central route to persuasion?

  • When the message is based on emotion rather than fact
  • When someone is persuaded by something other than the argument central to ideas being put forth
  • When the source is likeable and attractive
  • When someone is persuaded by the central arguments being put forth (correct)

    • What is the peripheral route of persuasion?

  • When someone is persuaded by something other than the argument that is central to ideas being put forth (correct)
  • When someone is persuaded by the central arguments being put forth
  • When the source is trustworthy and expert
  • When the message is based on fact and emotion

    • What is the communication-persuasion paradigm?

  • The message--->----the source----->----the target---->----the response
  • The source--->----the target----->----the message---->----the response
  • The target--->----the message----->----the source---->----the response
  • The source--->----the message----->----the target---->----the response (correct)

    • What do we look for in a strong source according to the text?

    <p>Credibility, expertise, likeability, attractiveness</p> Signup and view all the answers

    What factors may impact whether the target is persuaded according to the text?

    <p>Intelligence, degree of involvement, personality, degree of focus/distraction</p> Signup and view all the answers

    Study Notes

    Central Route to Persuasion

    • Involves careful and thoughtful consideration of the arguments presented.
    • Relies on audience involvement and the relevance of the topic to the individual.
    • Typically results in longer-lasting attitude change due to deep processing of information.

    Peripheral Route to Persuasion

    • Involves less cognitive effort and attention to the arguments.
    • Influenced by superficial cues such as attractiveness or credibility of the speaker.
    • Often leads to temporary attitude change, based on emotional responses rather than factual analysis.

    Communication-Persuasion Paradigm

    • A framework that explores how different communication methods affect persuasion.
    • Emphasizes the importance of source characteristics, message content, and audience factors.
    • Assesses the interaction between message delivery and audience response in shaping attitudes.

    Characteristics of a Strong Source

    • Credibility: Expertise and trustworthiness are key components.
    • Attractiveness: Physical appeal or likability can enhance persuasion.
    • Similarity: Sharing common values or experiences increases relatability and impact.

    Factors Influencing Persuasion

    • Audience involvement: High personal relevance boosts engagement and processing.
    • Message clarity: Clear and well-structured messages are more persuasive.
    • Emotional appeal: Engaging emotions can strengthen persuasive efforts.
    • Social proof: Evidence of others’ agreement or action reinforces the message.
    • Context: The environment or setting can affect how messages are received and processed.

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    Description

    Test your knowledge of social influence with this quiz. Explore concepts such as persuasion, compliance, and attitude change, and see how they apply to real-life examples like the case of Patty Hearst.

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