5 Questions
What is the central route to persuasion?
When someone is persuaded by the central arguments being put forth
What is the peripheral route of persuasion?
When someone is persuaded by something other than the argument that is central to ideas being put forth
What is the communication-persuasion paradigm?
The source--->----the message----->----the target---->----the response
What do we look for in a strong source according to the text?
Credibility, expertise, likeability, attractiveness
What factors may impact whether the target is persuaded according to the text?
Intelligence, degree of involvement, personality, degree of focus/distraction
Test your knowledge of social influence with this quiz. Explore concepts such as persuasion, compliance, and attitude change, and see how they apply to real-life examples like the case of Patty Hearst.
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