12 Questions
What is the deepest level of conformity according to the text?
Internalisation
What is the main purpose of the Stanley Milgrim experiment described in the text?
To explore if ordinary people would commit acts to harm another person only on the basis they were told to by someone in charge
Which type of social influence involves altering one's behaviour to get along with the rest of the group, but not necessarily changing one's private beliefs?
Conformity
What is the difference between compliance and internalisation as described in the text?
Compliance involves altering one's public behaviour, while internalisation involves a long-term change in both behaviour and beliefs.
Which type of social influence involves altering one's behaviour to be more like the majority, but not necessarily changing one's private beliefs?
Conformity
What is the main difference between normative social influence and the other types of social influence discussed in the text?
Normative social influence involves altering one's behaviour to be accepted by and belong to a group, while the other types do not involve a desire for group acceptance.
What is the central route of the ABC model of attitude characterized by?
Logic-driven persuasion using data and facts
Which method of measuring attitudes involves observing and describing behavior as it occurs?
Behavioural observation methods
What influences attitudes formed through indirect experience, such as advertising?
They are easier to change and less emotionally intense
Which persuasion strategy is based on the social norm that people will return a favor when one is granted to them?
Norm reciprocity tactic
What is a key drawback of using behavioral observation as a method for measuring attitudes?
Limited evidence to judge the strength of the attitude
Which component of the ABC model involves thoughts or beliefs about a topic, whether they are facts or opinions?
Cognitive component
Study Notes
Social Influence
- Social influence refers to the behavior of individuals and groups influenced by others, examining the impact of the presence or absence of other people on behavior.
Types of Social Influence
- Obedience: responding to a direct order, usually from an authority figure.
- Compliance: altering behavior at the request of another person, publicly changing behavior, but not privately changing beliefs.
- Conformity: altering behavior to fit in with the rest of the group, can be classified into:
- Identification: changing public behavior and private beliefs while in the presence of the group.
- Internalisation: long-term change in behavior and beliefs, the deepest level of conformity.
Social Influence Experiments
- Stanley Milgrim experiment: explored obedience to authority, testing if ordinary people would harm others just because they were told to.
Normative and Informational Social Influence
- Normative Social Influence: conforming to be accepted by and belong to a group.
- Informational Social Influence: conforming due to perceiving others as a source of accurate information.
Measuring Attitudes
- Behavioral observation: observing behavior to infer attitudes, an indirect and unobtrusive measure, but may lack strong evidence.
- Self-report methods: written or spoken answers to questions, yielding subjective data.
ABC Model of Attitude
- Affective component: emotional reaction or feeling towards something.
- Behavioral component: actions or behaviors in response to the same object.
- Cognitive component: thoughts or beliefs about the topic.
Routes to Persuasion
- Central Route: logic-driven, uses data and facts, works best with analytical audiences.
- Peripheral Route: uses emotions, celebrity endorsements, and imagery, requires little processing.
Attitude Formation
- Direct experience: attitudes formed through personal experience.
- Indirect experience: attitudes formed through indirect means, such as advertising, easier to change and less emotionally intense.
Persuasion Strategies
- The norm of reciprocity: using social norms to manipulate behavior, e.g., returning a favor.
- Door in the face: making a large initial request, followed by a smaller offer, using guilt to elicit a response.
Explore the concepts of social influence, obedience, compliance, and conformity in this quiz. Learn about how individuals are influenced by others and how they respond to direct orders or requests. Test your knowledge on the impact of social presence on behaviour.
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