Social Influence: Obedience, Compliance, Conformity

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Questions and Answers

What is the deepest level of conformity according to the text?

Internalisation (correct)

Identification

Compliance

Obedience

What is the main purpose of the Stanley Milgrim experiment described in the text?

To see how obedient people would be in a situation where obeying orders would not break their own moral code

To explore if ordinary people would commit acts to harm another person only on the basis they were told to by someone in charge (correct)

To study the effects of normative social influence on individual behaviour

To determine the impact of the presence or absence of other people on behaviour

Which type of social influence involves altering one's behaviour to get along with the rest of the group, but not necessarily changing one's private beliefs?

Obedience

Conformity (correct)

Compliance

Internalisation

What is the difference between compliance and internalisation as described in the text?

Compliance involves altering one's public behaviour, while internalisation involves a long-term change in both behaviour and beliefs. Signup and view all the answers

Which type of social influence involves altering one's behaviour to be more like the majority, but not necessarily changing one's private beliefs?

Conformity Signup and view all the answers

What is the main difference between normative social influence and the other types of social influence discussed in the text?

Normative social influence involves altering one's behaviour to be accepted by and belong to a group, while the other types do not involve a desire for group acceptance. Signup and view all the answers

What is the central route of the ABC model of attitude characterized by?

Logic-driven persuasion using data and facts Signup and view all the answers

Which method of measuring attitudes involves observing and describing behavior as it occurs?

Behavioural observation methods Signup and view all the answers

What influences attitudes formed through indirect experience, such as advertising?

They are easier to change and less emotionally intense Signup and view all the answers

Which persuasion strategy is based on the social norm that people will return a favor when one is granted to them?

Norm reciprocity tactic Signup and view all the answers

What is a key drawback of using behavioral observation as a method for measuring attitudes?

Limited evidence to judge the strength of the attitude Signup and view all the answers

Which component of the ABC model involves thoughts or beliefs about a topic, whether they are facts or opinions?

Cognitive component Signup and view all the answers

Study Notes

Social influence refers to the behavior of individuals and groups influenced by others, examining the impact of the presence or absence of other people on behavior.

Obedience: responding to a direct order, usually from an authority figure.
Compliance: altering behavior at the request of another person, publicly changing behavior, but not privately changing beliefs.
Conformity: altering behavior to fit in with the rest of the group, can be classified into:
- Identification: changing public behavior and private beliefs while in the presence of the group.
- Internalisation: long-term change in behavior and beliefs, the deepest level of conformity.

Stanley Milgrim experiment: explored obedience to authority, testing if ordinary people would harm others just because they were told to.

Normative Social Influence: conforming to be accepted by and belong to a group.
Informational Social Influence: conforming due to perceiving others as a source of accurate information.

Measuring Attitudes

Behavioral observation: observing behavior to infer attitudes, an indirect and unobtrusive measure, but may lack strong evidence.
Self-report methods: written or spoken answers to questions, yielding subjective data.

ABC Model of Attitude

Affective component: emotional reaction or feeling towards something.
Behavioral component: actions or behaviors in response to the same object.
Cognitive component: thoughts or beliefs about the topic.

Routes to Persuasion

Central Route: logic-driven, uses data and facts, works best with analytical audiences.
Peripheral Route: uses emotions, celebrity endorsements, and imagery, requires little processing.

Attitude Formation

Direct experience: attitudes formed through personal experience.
Indirect experience: attitudes formed through indirect means, such as advertising, easier to change and less emotionally intense.

Persuasion Strategies

The norm of reciprocity: using social norms to manipulate behavior, e.g., returning a favor.
Door in the face: making a large initial request, followed by a smaller offer, using guilt to elicit a response.

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Description

Explore the concepts of social influence, obedience, compliance, and conformity in this quiz. Learn about how individuals are influenced by others and how they respond to direct orders or requests. Test your knowledge on the impact of social presence on behaviour.