Podcast
Questions and Answers
Which of the following best describes 'social influence'?
Which of the following best describes 'social influence'?
Social change refers exclusively to alterations in individual attitudes and behaviors.
Social change refers exclusively to alterations in individual attitudes and behaviors.
False
Name one real-world example of social change mentioned in the text.
Name one real-world example of social change mentioned in the text.
women's suffrage
The civil rights marches of the 1950s and 60s drew attention to racial segregation, providing ______ of the problem.
The civil rights marches of the 1950s and 60s drew attention to racial segregation, providing ______ of the problem.
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What does the 'augmentation principle' refer to in minority influence?
What does the 'augmentation principle' refer to in minority influence?
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Consistent messaging from a minority group is not important for social change.
Consistent messaging from a minority group is not important for social change.
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What is 'social cryptomnesia'?
What is 'social cryptomnesia'?
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The 'freedom riders' were an example of the ______ principle, because they risked their lives in the fight for Civil Rights.
The 'freedom riders' were an example of the ______ principle, because they risked their lives in the fight for Civil Rights.
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Which of the following was a result of the civil rights movement as described in the text?
Which of the following was a result of the civil rights movement as described in the text?
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Match the following steps with their description in minority social influence:
Match the following steps with their description in minority social influence:
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What did Asch's research highlight about dissent?
What did Asch's research highlight about dissent?
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Cryptoamnesia refers to a complete lack of knowledge about current events.
Cryptoamnesia refers to a complete lack of knowledge about current events.
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According to Zimbardo, how can obedience be used to create social change?
According to Zimbardo, how can obedience be used to create social change?
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Environmental and health campaigns often use appeals to ________ social influence to exploit conformity processes.
Environmental and health campaigns often use appeals to ________ social influence to exploit conformity processes.
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Match the following research findings with their implications for social change:
Match the following research findings with their implications for social change:
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What was the key message used in Nolan et al.'s energy conservation study?
What was the key message used in Nolan et al.'s energy conservation study?
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Providing information about what other people are doing does not affect social change.
Providing information about what other people are doing does not affect social change.
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Why does the text mention the campaign of 'Bin it – others do' as an example?
Why does the text mention the campaign of 'Bin it – others do' as an example?
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Milgram's research demonstrates the importance of ____________ role models concerning obedience.
Milgram's research demonstrates the importance of ____________ role models concerning obedience.
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What was the main conclusion of Nolan et al.'s (2008) research regarding energy use?
What was the main conclusion of Nolan et al.'s (2008) research regarding energy use?
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What did Foxcroft et al. (2015) find in their review of social norms interventions aimed at reducing student alcohol use?
What did Foxcroft et al. (2015) find in their review of social norms interventions aimed at reducing student alcohol use?
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According to Nemeth (2009), social change is due to the type of thinking that majorities inspire.
According to Nemeth (2009), social change is due to the type of thinking that majorities inspire.
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What type of thinking does Nemeth argue minorities inspire?
What type of thinking does Nemeth argue minorities inspire?
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Mackle (1987) suggests that if you do not share the views of the ______ it may create deeper processing.
Mackle (1987) suggests that if you do not share the views of the ______ it may create deeper processing.
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According to Bashir et al. (2013), what is a primary factor that resists social change?
According to Bashir et al. (2013), what is a primary factor that resists social change?
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Foxcroft et al.'s review supported the idea that social norms interventions are highly effective in reducing student alcohol use.
Foxcroft et al.'s review supported the idea that social norms interventions are highly effective in reducing student alcohol use.
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What is the main benefit of dissenting minorities?
What is the main benefit of dissenting minorities?
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When people consider minority arguments, they engage in ______ thinking.
When people consider minority arguments, they engage in ______ thinking.
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Match each researcher with their main finding or argument:
Match each researcher with their main finding or argument:
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What did Nemeth (2009) argue is the benefit of divergent thinking?
What did Nemeth (2009) argue is the benefit of divergent thinking?
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Which of the following best describes the relationship between social influence and social change?
Which of the following best describes the relationship between social influence and social change?
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The 'snowball effect' in social change refers to the sudden and immediate adoption of a minority viewpoint by the majority.
The 'snowball effect' in social change refers to the sudden and immediate adoption of a minority viewpoint by the majority.
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What is the main focus of the 'augmentation principle' in the context of minority influence?
What is the main focus of the 'augmentation principle' in the context of minority influence?
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The civil rights movement demonstrated how a consistent minority can lead to social change by encouraging people to think more deeply about the issue, leading to ____________.
The civil rights movement demonstrated how a consistent minority can lead to social change by encouraging people to think more deeply about the issue, leading to ____________.
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Match the following concepts related to social change with their description.
Match the following concepts related to social change with their description.
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In the African-American civil rights movement example, what served as 'social proof' of the issue?
In the African-American civil rights movement example, what served as 'social proof' of the issue?
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Social cryptomnesia refers to the process where people selectively forget the struggles involved in achieving social changes.
Social cryptomnesia refers to the process where people selectively forget the struggles involved in achieving social changes.
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What does the text suggest is a key factor that strengthens a minority's position and increases their potential influence?
What does the text suggest is a key factor that strengthens a minority's position and increases their potential influence?
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The US Civil Rights Act is an example of the social change moving from minority support to ______ support.
The US Civil Rights Act is an example of the social change moving from minority support to ______ support.
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What was the consequence of the Civil Rights Act of 1964?
What was the consequence of the Civil Rights Act of 1964?
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What is the term for the phenomenon where some people have no memory of the events that led to a change?
What is the term for the phenomenon where some people have no memory of the events that led to a change?
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According to Milgram's research, a disobedient role model increases the rate of obedience.
According to Milgram's research, a disobedient role model increases the rate of obedience.
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According to Zimbardo, how does gradual commitment contribute to social change?
According to Zimbardo, how does gradual commitment contribute to social change?
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Environmental campaigns often use normative social influence by appealing to what the ______ are doing.
Environmental campaigns often use normative social influence by appealing to what the ______ are doing.
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Match the following research with their key finding relating to social influence:
Match the following research with their key finding relating to social influence:
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What did Nolan et al.'s study on energy use demonstrate about social change?
What did Nolan et al.'s study on energy use demonstrate about social change?
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Social change only occurs through minority influence.
Social change only occurs through minority influence.
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What is the significance of having a confederate give correct answers in Asch's research?
What is the significance of having a confederate give correct answers in Asch's research?
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One tactic of health campaigns is preventing young people smoking by telling them that most other young people do not ______.
One tactic of health campaigns is preventing young people smoking by telling them that most other young people do not ______.
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Which of the following can help to bring about social change?
Which of the following can help to bring about social change?
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What was the main finding of Foxcroft et al.'s (2015) review regarding social norms interventions and student alcohol use?
What was the main finding of Foxcroft et al.'s (2015) review regarding social norms interventions and student alcohol use?
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The text suggests that using normative influence always produces long-term social change.
The text suggests that using normative influence always produces long-term social change.
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According to Nemeth (2009), what type of thinking do minority arguments inspire?
According to Nemeth (2009), what type of thinking do minority arguments inspire?
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When we find that a ______ believes something different, we are forced to think long and hard about their arguments and reasoning.
When we find that a ______ believes something different, we are forced to think long and hard about their arguments and reasoning.
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Match the following researchers with their main finding or argument:
Match the following researchers with their main finding or argument:
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Why are dissenting minorities valuable?
Why are dissenting minorities valuable?
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According to Mackle (1987), minority influence is always the cause of deeper processing.
According to Mackle (1987), minority influence is always the cause of deeper processing.
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What type of thinking is characterized by actively searching for information and weighing up more options?
What type of thinking is characterized by actively searching for information and weighing up more options?
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According to Bashir et al. (2013), despite practical advice, people still ______ social change.
According to Bashir et al. (2013), despite practical advice, people still ______ social change.
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What does the text suggest is a limitation of the idea that minorities bring about social change through deeper processing?
What does the text suggest is a limitation of the idea that minorities bring about social change through deeper processing?
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Study Notes
Social Influence and Social Change
- Social influence is the process where individuals and groups modify each other's attitudes and behaviors, encompassing conformity, obedience, and minority influence.
- Social change occurs when entire societies adopt new attitudes, beliefs, and practices, exemplified by accepting the Earth's orbit around the Sun, women's suffrage, gay rights, and environmental awareness.
Minority Influence Research
- Minority influence research examines how minorities initiate social shifts, referencing the 1950s-60s African-American civil rights movement as a real-world example.
- Drawing attention: Highlighting a pre-existing issue (e.g., segregation in the US South) through actions (like marches)
- Consistency: Maintaining a consistent, non-aggressive stance over time (repeated marches/messages)
- Deeper Processing: Encouraging critical thought about the injustices by persistent actions.
- Augmentation Principle: Showing individual risk-taking (e.g., freedom riders challenging racial segregation on buses) to further emphasize the issue and their commitment to change.
- Snowball Effect: Gains in support for the minority position snowball into significant change, like the US Civil Rights Act of 1964.
- Cryptoamnesia: People may recall the social change but forget the events leading to it.
Conformity Research
- Solomon Asch's research highlighted the importance of dissent in social change. One confederate providing correct answers during a perception test challenged the majority view and encouraged others to do the same, demonstrating the potential of dissent in fostering change.
Obedience Research
- Milgram's research underlines the significance of role models who resist obedience, influencing others to do the same. In Milgram's variations, a confederate refusing to administer shocks significantly lowered obedience rates among participants.
- Gradual commitment: Individuals can become increasingly involved in a cause if presented with one small, acceptable step at a time, paving the way for broader compliance and social change.
Normative Influences
- Social norms studies have shown that behavior change is possible by displaying how others behave, as evidenced by Nolan et al.'s (2008) experiment wherein energy usage was reduced when messages displayed that others were already engaged in similar efforts.
- Social change may not always be produced using normative influence due to studies that show short-term changes and no lasting alteration of behavior in interventions targeting social norms, for instance Foxcroft et al.'s (2015) review of social norms studies.
Minority Influence
- Minority influence is the means that minorities have in bringing about change.
- Different thinking: Minorities encourage a broader way of thinking (divergent thinking) , forcing individuals to consider more options and solutions
- Better decisions: This leads to better decisions and more creative approaches towards societal problems.
Barriers to Social Change
- People may resist social change due to existing beliefs and group identities (e.g., the belief that environmentalists are "tree huggers;" the resistance to environmentally-friendly behaviors due to potentially being seen in a negative light).
- Deeper processing isn't always a key driver in change: Evidence suggests that a majority's view can cause deeper consideration even if they don't share the same beliefs as the individuals experiencing the changed beliefs.
- The importance of practical advice to minorities wanting to influence majority opinion or behavior
- People may be less likely to adopt changes to avoid association and stereotyping with minority groups
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Description
Test your knowledge on social influence and change with this quiz, exploring key concepts such as the augmentation principle, social cryptomnesia, and the civil rights movement. Dive into historical examples and psychological studies that demonstrate how individuals and groups can affect societal norms and behaviors.