10 Questions
The speaker worked as a salesperson at a camera store at the age of 16, where she learned about different types of ______s and the competitive nature of sales commissions.
shoppers
She highlights the importance of understanding ______ behavior and the impact it can have on customer satisfaction and business performance.
shopper
Utilizes sophisticated tools like eye tracking technology and virtual reality simulations in the Kelly schools customer interface lab to study ______ behavior in simulated store environments.
shopper
Conducts research on ______ behavior at Marsh supermarkets by analyzing customer loyalty card data to track purchases and preferences over time.
shopper
Observes how ______ navigate through stores using specialized glasses with cameras to track visual attention and shopping patterns.
shoppers
Demonstrates the impact of store layout and product display on ______ behavior, showing how simple changes like shelf facing and straightening shelves can affect product visibility and purchase decisions.
shopper
Discuss a project with a retailer where insights from observing male ______ led to a significant increase in product touch and sales by improving product presentation and store layout.
shoppers
Emphasizes the importance of providing effective navigational aids, showcasing new products, and giving consumers relevant information to enhance the ______ experience.
shopping
The speaker worked as a salesperson at a camera store at the age of ______, where she learned about different types of shoppers and the competitive nature of sales commissions.
16
She highlights the importance of understanding shopper behavior and the impact it can have on ______ satisfaction and business performance.
customer
Study Notes
- The speaker worked as a salesperson at a camera store at the age of 16, where she learned about different types of shoppers and the competitive nature of sales commissions.
- She highlights the importance of understanding shopper behavior and the impact it can have on customer satisfaction and business performance.
- Utilizes sophisticated tools like eye tracking technology and virtual reality simulations in the Kelly schools customer interface lab to study shopper behavior in simulated store environments.
- Conducts research on shopper behavior at Marsh supermarkets by analyzing customer loyalty card data to track purchases and preferences over time.
- Observes how shoppers navigate through stores using specialized glasses with cameras to track visual attention and shopping patterns.
- Demonstrates the impact of store layout and product display on shopper behavior, showing how simple changes like shelf facing and straightening shelves can affect product visibility and purchase decisions.
- Discusses a project with a retailer where insights from observing male shoppers led to a significant increase in product touch and sales by improving product presentation and store layout.
- Emphasizes the importance of providing effective navigational aids, showcasing new products, and giving consumers relevant information to enhance the shopping experience.
- Cites examples of innovative retail practices such as color-coded maps for store navigation, improving product displays to attract customers, and using technology like motorized runways for fashion shows to increase sales.
- Concludes by highlighting the role of technology in providing detailed shopper insights while emphasizing the importance of respecting consumer privacy to maintain trust and enhance business success.
Explore the world of shopper behavior in retail through insights from real-world research and innovative practices. Learn about the impact of shopper behavior on business success, the use of advanced tools to study shopper behavior, and strategies to enhance the shopping experience.
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