Retailing and Shopper Marketing Quiz

Convenience Store carries a narrow product line with a deep assortment within that line.

Discount Store sells standard merchandise at lower prices by accepting lower margins and selling at higher volume.

Non Store Retailing includes selling to final consumers via the Internet, direct mail, catalogs, the telephone, and other direct-selling approaches.

Category Killer is a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high turnover convenience goods.

Superstore offers a large assortment of routinely purchased food products, nonfood items, and services.