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Questions and Answers
Which method of product comparison is considered age-old and still utilized by many consumers?
Which method of product comparison is considered age-old and still utilized by many consumers?
- Browsing from store to store
- Conducting further research on different websites
- Using search engines
- Enlisting the advice of loved ones, friends, and acquaintances (correct)
What are some factors that consumers weigh when comparing goods and services?
What are some factors that consumers weigh when comparing goods and services?
- Color, size, weight, shape
- Country of origin, warranty, shipping options, payment methods
- Availability, packaging, advertising, customer reviews
- Features, quality, price, brand name (correct)
What is a common method used by shoppers to conduct further research on the item they want to purchase?
What is a common method used by shoppers to conduct further research on the item they want to purchase?
- Using search engines (correct)
- Reading customer reviews
- Browsing from store to store
- Asking loved ones, friends, and acquaintances
What did consumers in the past do when comparing goods and services before making a purchase?
What did consumers in the past do when comparing goods and services before making a purchase?
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What is the main purpose of smart consumers searching first about the goods and services they will buy?
What is the main purpose of smart consumers searching first about the goods and services they will buy?
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Study Notes
Product Comparison Methods
- The age-old method of product comparison still used by many consumers is word of mouth.
- Factors that consumers weigh when comparing goods and services include price, quality, features, and brand reputation.
- A common method used by shoppers to conduct further research on an item they want to purchase is reading online reviews.
Historical Product Comparison
- In the past, when comparing goods and services before making a purchase, consumers would ask friends, family, or colleagues for recommendations.
Smart Consumer Research
- The main purpose of smart consumers searching for information about the goods and services they want to buy is to make informed purchasing decisions.
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