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Questions and Answers
Qual é o objetivo principal do marketing de comprador?
Qual é o objetivo principal do marketing de comprador?
- Influenciar o comportamento do comprador no ponto de compra (correct)
- Desenvolver estratégias de marketing digital
- Analisar o comportamento do consumidor
- Aumentar a visibilidade da marca
Qual é um dos conceitos-chave do marketing de comprador?
Qual é um dos conceitos-chave do marketing de comprador?
- Entendimento do comportamento do consumidor (correct)
- Gestão de categoria
- Estratégias de marketing digital
- Desenvolvimento de produtos
Qual é uma estratégia de marketing de comprador que visa aumentar as vendas?
Qual é uma estratégia de marketing de comprador que visa aumentar as vendas?
- Estratégias de marketing de conteúdo
- Análise de dados de vendas
- Participações e colaborações
- Promoções em loja (correct)
Qual é um benefício do marketing de comprador?
Qual é um benefício do marketing de comprador?
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O que é gerenciamento de categoria em marketing de comprador?
O que é gerenciamento de categoria em marketing de comprador?
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Study Notes
Shopper Marketing
Definition
- Shopper marketing refers to the discipline of influencing shopper behavior at the point of purchase, with the goal of driving sales and increasing brand loyalty.
Key Concepts
- Understanding Shopper Behavior: Understanding how shoppers make purchasing decisions, including the influence of factors like pricing, promotions, and product placement.
- In-Store Experience: Creating an engaging in-store experience that encourages shoppers to buy, including strategies like visual merchandising, product demonstrations, and sampling.
- Category Management: Managing product categories to optimize sales and profitability, including strategies like assortment planning, pricing, and inventory management.
Strategies
- In-Store Promotions: Using tactics like discounts, coupons, and free gifts to drive sales and increase brand awareness.
- Digital Engagement: Using digital channels like social media, email, and mobile marketing to engage with shoppers and influence purchasing decisions.
- Partnerships and Collaborations: Partnering with retailers, suppliers, and other stakeholders to create joint marketing initiatives and drive sales.
Benefits
- Increased Sales: Effective shopper marketing strategies can drive sales and increase revenue.
- Improved Brand Loyalty: By creating engaging in-store experiences and personalized interactions, shopper marketing can increase brand loyalty and customer retention.
- Competitive Advantage: Companies that excel at shopper marketing can gain a competitive advantage in their industry.
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