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Setting Marketing Objectives for For-Profit and Non-Profit Organizations
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Setting Marketing Objectives for For-Profit and Non-Profit Organizations

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@solmeda1974

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Questions and Answers

What do marketing objectives provide for the marketing function?

  • Accounting services
  • Direction and accountability (correct)
  • Operational support
  • Legal advice

    • In Subtopic 1.3, what does the acronym SMART stand for in relation to setting objectives?

  • Simple, Manageable, Aspirational, Relevant, Timely
  • Specific, Measurable, Attainable, Realistic, Time-focused (correct)
  • Structured, Methodical, Analytical, Resourceful, Thorough
  • Strategic, Measurable, Achievable, Realistic, Time-bound

    • What type of organisation sells goods or services for a profit?

  • Cooperative
  • For-profit organisation (correct)
  • Public-private partnership
  • Non-governmental organization (NGO)

    • Which of the following is NOT a type of for-profit organisation explained in Subtopic 1.2?

    <p>NGOs</p> Signup and view all the answers

    What should all objectives set for a for-profit organisation meet according to Subtopic 1.3?

    <p>SMART standards</p> Signup and view all the answers

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