Services Marketing Quiz

Tangible goods that result in ownership

Activities that do not involve customer interactions

Activities or series of activities which take place in interactions with a contact person or a physical machine (correct)

Intangible benefits without customer involvement

Ownership

Tangibility

Perishability

Intangibility (correct)

Customers have no role in the production process of services

Customers are involved in the production process as services are provided in response to their problems (correct)

Customers only consume services, they do not contribute to production

Customers are responsible for the tangible aspects of services

<p>Intangibility, perishability, inseparability, and variability</p> Signup and view all the answers

<p>To create appropriate operations and marketing structures for profitable production and sale of services</p> Signup and view all the answers