Services Marketing Management Quiz
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Questions and Answers

Which publishing company is an imprint of Elsevier?

  • Oxford
  • Butterworth-Heinemann (correct)
  • Linacre House
  • Jordan Hill
  • When was the third edition of 'Services Marketing Management' published?

  • 2018
  • 2006 (correct)
  • 1993
  • 1999
  • Who are the authors of 'Services Marketing Management'?

  • Peter and Angela
  • Beatrice and Paul
  • Peter Mudie and Angela Pirrie (correct)
  • Gervase, Phoebe and Hector
  • Where is Linacre House located?

    <p>Oxford</p> Signup and view all the answers

    What is the full title of the book's second edition?

    <p>The Management and Marketing of Services</p> Signup and view all the answers

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