Services Marketing Management Quiz

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Questions and Answers

Which publishing company is an imprint of Elsevier?

  • Oxford
  • Butterworth-Heinemann (correct)
  • Linacre House
  • Jordan Hill

When was the third edition of 'Services Marketing Management' published?

  • 2018
  • 2006 (correct)
  • 1993
  • 1999

Who are the authors of 'Services Marketing Management'?

  • Peter and Angela
  • Beatrice and Paul
  • Peter Mudie and Angela Pirrie (correct)
  • Gervase, Phoebe and Hector

Where is Linacre House located?

<p>Oxford (D)</p> Signup and view all the answers

What is the full title of the book's second edition?

<p>The Management and Marketing of Services (C)</p> Signup and view all the answers

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