Services Marketing Management Quiz
5 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Who are the authors of the book 'Services Marketing Management'?

  • Peter Mudie and Angela Pirrie (correct)
  • Gervase, Phoebe and Hector
  • Peter Mudie and Angela Pirrie (correct)
  • Beatrice and Paul
  • Which edition of 'Services Marketing Management' was published in 2006?

  • Third edition (correct)
  • First edition
  • Fourth edition
  • Second edition
  • What is the imprint of Elsevier that published 'Services Marketing Management'?

  • AMSTERDAM BOSTON HEIDELBERG
  • OXFORD PARIS SAN DIEGO
  • Butterworth-Heinemann (correct)
  • SINGAPORE SYDNEY TOKYO
  • Where is Linacre House located?

    <p>OXFORD</p> Signup and view all the answers

    When was the first edition of the book 'The Management and Marketing of Services' published?

    <p>1993</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Browser