5 Questions
Who are the authors of the book 'Services Marketing Management'?
Peter Mudie and Angela Pirrie
Which edition of 'Services Marketing Management' was published in 2006?
Third edition
What is the imprint of Elsevier that published 'Services Marketing Management'?
Butterworth-Heinemann
Where is Linacre House located?
OXFORD
When was the first edition of the book 'The Management and Marketing of Services' published?
1993
Test your knowledge of services marketing management with this quiz! From understanding customer needs to designing service processes, this quiz covers key concepts and strategies. Challenge yourself and see how well you know the ins and outs of services marketing management.
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