Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
Who are the authors of the book 'Services Marketing Management'?
Who are the authors of the book 'Services Marketing Management'?
- Peter Mudie and Angela Pirrie (correct)
- Gervase, Phoebe and Hector
- Peter Mudie and Angela Pirrie (correct)
- Beatrice and Paul
Which edition of 'Services Marketing Management' was published in 2006?
Which edition of 'Services Marketing Management' was published in 2006?
- Third edition (correct)
- First edition
- Fourth edition
- Second edition
What is the imprint of Elsevier that published 'Services Marketing Management'?
What is the imprint of Elsevier that published 'Services Marketing Management'?
- AMSTERDAM BOSTON HEIDELBERG
- OXFORD PARIS SAN DIEGO
- Butterworth-Heinemann (correct)
- SINGAPORE SYDNEY TOKYO
Where is Linacre House located?
Where is Linacre House located?
Signup and view all the answers
When was the first edition of the book 'The Management and Marketing of Services' published?
When was the first edition of the book 'The Management and Marketing of Services' published?
Signup and view all the answers
Flashcards are hidden until you start studying
