Services Marketing Management Quiz

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TriumphalMarsh
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5 Questions

Who are the authors of the book 'Services Marketing Management'?

Peter Mudie and Angela Pirrie

Which edition of 'Services Marketing Management' was published in 2006?

Third edition

What is the imprint of Elsevier that published 'Services Marketing Management'?

Butterworth-Heinemann

Where is Linacre House located?

OXFORD

When was the first edition of the book 'The Management and Marketing of Services' published?

1993

Test your knowledge of services marketing management with this quiz! From understanding customer needs to designing service processes, this quiz covers key concepts and strategies. Challenge yourself and see how well you know the ins and outs of services marketing management.

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