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Questions and Answers
What is one key benefit of social media marketing for companies?
What is one key benefit of social media marketing for companies?
Which social media platform is identified as the most popular for brands to establish their presence?
Which social media platform is identified as the most popular for brands to establish their presence?
What kind of content can be shared on Twitter?
What kind of content can be shared on Twitter?
Which age group has the highest number of Facebook users according to the data provided?
Which age group has the highest number of Facebook users according to the data provided?
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What percentage of business marketers used Facebook for brand promotion as of May 2015?
What percentage of business marketers used Facebook for brand promotion as of May 2015?
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What demographic does LinkedIn primarily cater to?
What demographic does LinkedIn primarily cater to?
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Which of the following statements is true about the use of social media for customer service?
Which of the following statements is true about the use of social media for customer service?
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Which social media platform has the least number of users among females as reported?
Which social media platform has the least number of users among females as reported?
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What is the main objective of digital marketing?
What is the main objective of digital marketing?
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Which of the following is NOT considered a technique adopted for online marketing?
Which of the following is NOT considered a technique adopted for online marketing?
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How does online marketing allow brands to gain customer feedback?
How does online marketing allow brands to gain customer feedback?
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What advantage does online marketing provide over traditional marketing?
What advantage does online marketing provide over traditional marketing?
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Which of the following describes a benefit of using digital technologies for marketing?
Which of the following describes a benefit of using digital technologies for marketing?
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In the context of competitive advantage, which statement best describes the role of social media?
In the context of competitive advantage, which statement best describes the role of social media?
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Which mode of advertising is characteristic of traditional marketing?
Which mode of advertising is characteristic of traditional marketing?
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What is one of the key components that differentiate online marketing from traditional marketing?
What is one of the key components that differentiate online marketing from traditional marketing?
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What is a key characteristic that differentiates services from products?
What is a key characteristic that differentiates services from products?
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Which of the following best describes a service?
Which of the following best describes a service?
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What percentage of India's GDP was contributed by the service sector in 2012-13?
What percentage of India's GDP was contributed by the service sector in 2012-13?
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Which industry is recognized as the largest private sector employer in India?
Which industry is recognized as the largest private sector employer in India?
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What term describes the inability to see or touch a service before consuming it?
What term describes the inability to see or touch a service before consuming it?
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Which of the following best illustrates the concept of simultaneity in services?
Which of the following best illustrates the concept of simultaneity in services?
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What is a primary reason why services cannot be routinely examined prior to consumption?
What is a primary reason why services cannot be routinely examined prior to consumption?
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In which sector of the Indian economy did agriculture contribute a declining share of GDP?
In which sector of the Indian economy did agriculture contribute a declining share of GDP?
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What is the primary advantage of word of mouth communications for companies?
What is the primary advantage of word of mouth communications for companies?
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Which online marketing tool is primarily used to analyze customer interactions and engagement?
Which online marketing tool is primarily used to analyze customer interactions and engagement?
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What is a significant challenge mentioned related to online marketing?
What is a significant challenge mentioned related to online marketing?
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Which of the following best describes social media marketing?
Which of the following best describes social media marketing?
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What is one reason why online marketing can be considered impersonal?
What is one reason why online marketing can be considered impersonal?
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How has social media usage in India changed by December 2014?
How has social media usage in India changed by December 2014?
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What is a challenge companies face when trying to differentiate their products online?
What is a challenge companies face when trying to differentiate their products online?
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Which of the following tools helps in tracking the success of ad campaigns on social media?
Which of the following tools helps in tracking the success of ad campaigns on social media?
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Which service aspect focuses on how timely the service is delivered?
Which service aspect focuses on how timely the service is delivered?
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What is the primary focus of security in service delivery?
What is the primary focus of security in service delivery?
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Which company undertakes market surveys to understand customer needs?
Which company undertakes market surveys to understand customer needs?
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Which aspect of service assesses the skills and knowledge of employees?
Which aspect of service assesses the skills and knowledge of employees?
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Which statement best describes the online marketing trend in India?
Which statement best describes the online marketing trend in India?
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What does 'responsiveness' in service delivery indicate?
What does 'responsiveness' in service delivery indicate?
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What is the estimated number of internet users in India by 2020?
What is the estimated number of internet users in India by 2020?
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Which service aspect is concerned with the appearance and condition of physical elements?
Which service aspect is concerned with the appearance and condition of physical elements?
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Study Notes
Services Marketing
- Services are processes, not physical objects
- Services rely on tangible objects for performance
- Services are different from products
Service Sector in India
- India's economy is the seventh-largest globally by GDP and third largest by purchasing power parity (PPP)
- India is a newly industrialized country and a member of the G-20 major economies and BRICS
- India has one of the fastest growing service sectors in the world
- The service sector contributed to 57% of India's GDP in 2012-13
- The IT industry is the largest private sector employer in India
- Agriculture is the largest employer in the Indian economy, but its share of GDP is declining
- The Indian automobile industry is one of the largest globally
Characteristics of Services
- Intangibility: Services are intangible, meaning they cannot be seen, touched, or held
- Simultaneity: Production and consumption of services occur simultaneously
- Heterogeneity: Services are variable, meaning they can differ in quality and consistency
- Perishability: Services cannot be stored or inventoried, making it crucial to match supply and demand effectively
The Use of the Internet in India
- India had about 302 million internet users by December 2014, making it the third-largest user base globally
- The number of internet users in India is expected to increase threefold by 2020, making it the second-largest national group after China
Online Marketing: Meaning and Concept
- Online marketing uses internet-based channels to spread a message about a company's brand, products, or services
- It involves using digital technologies like the internet, mobile phones, display advertising, and other digital mediums
- Traditional marketing uses print, billboard, television, and radio advertisements
- Online marketing differs from traditional marketing as it enables real-time analysis of campaigns
- The main objective of online marketing is to reach potential customers where they engage online
Advantages of Online Marketing
- Brand Awareness: Online marketing helps create brand awareness and provides 24/7 customer support
- Feedback: Social media provides a platform for receiving both positive and negative feedback from customers
- Competitive Advantage: Online marketing platforms, especially social media, allow businesses to create a competitive advantage by analyzing customer behaviors and needs
- Impact: Word-of-mouth communication and peer-to-peer dialogue often have a greater effect on customers than direct company messaging
Online Marketing Tools
- Email Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Display Advertising
- Search Engine Marketing (SEM)
- Events, Webinars
- A/B Testing & Website Optimization
- Content Marketing
- Video Marketing
- Marketing Analytics
- Customer Relationship Management (CRM)
- Content Management System (CMS)
Disadvantages of Online Marketing
- Impersonal: The virtual nature of online marketing can make it impersonal
- Competitive: Online marketing is competitive due to a large number of businesses marketing online
- Catching Attention: Capturing visitors' attention online can be challenging due to the high number of online businesses
Social Media Marketing
- Social media usage in India is growing rapidly
- Social media marketing uses social media platforms to promote products or services
- Social media platforms offer built-in data analytics tools to track the progress of campaigns
- Companies use social media to connect with and target customers
- Social media marketing makes companies accessible to those interested in their products
Platforms for Social Media Marketing
- Facebook: The most popular social media platform for brands, offering video, photo, and testimonial features, with 93% of businesses marketers using it (as of May 2015)
- Twitter: The second most popular platform, allowing for short messages (tweets) of up to 140 characters, and used for customer service
- LinkedIn: A professional networking site for businesses to create profiles and network, with features for generating sales leads and business partners
- Instagram: a photo and video-sharing platform
- YouTube: A video-sharing and viewing platform
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Description
Explore the intricacies of services marketing and the unique characteristics that differentiate services from products. This quiz covers the service sector in India, its growth, and the economic significance, highlighting the contributions of various industries to the GDP.
