Services Marketing and Sector in India
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Services Marketing and Sector in India

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Questions and Answers

What is one key benefit of social media marketing for companies?

  • It minimizes consumer engagement.
  • It focuses solely on traditional marketing methods.
  • It enhances accessibility to potential customers. (correct)
  • It reduces brand visibility.

    • Which social media platform is identified as the most popular for brands to establish their presence?

  • LinkedIn
  • Instagram
  • Facebook (correct)
  • Twitter

    • What kind of content can be shared on Twitter?

  • Only links without any media.
  • Only images and no text.
  • Short messages with various media types. (correct)
  • Long articles with unlimited text.

    • Which age group has the highest number of Facebook users according to the data provided?

    <p>18-24</p> Signup and view all the answers

    What percentage of business marketers used Facebook for brand promotion as of May 2015?

    <p>93%</p> Signup and view all the answers

    What demographic does LinkedIn primarily cater to?

    <p>Professional business networking.</p> Signup and view all the answers

    Which of the following statements is true about the use of social media for customer service?

    <p>Companies use Twitter for customer service purposes.</p> Signup and view all the answers

    Which social media platform has the least number of users among females as reported?

    <p>Instagram</p> Signup and view all the answers

    What is the main objective of digital marketing?

    <p>To engage customers through channels where they spend time online</p> Signup and view all the answers

    Which of the following is NOT considered a technique adopted for online marketing?

    <p>Television Commercials</p> Signup and view all the answers

    How does online marketing allow brands to gain customer feedback?

    <p>Through social media interactions and online reviews</p> Signup and view all the answers

    What advantage does online marketing provide over traditional marketing?

    <p>Ability to analyze campaigns in real-time</p> Signup and view all the answers

    Which of the following describes a benefit of using digital technologies for marketing?

    <p>24/7 customer support through online channels</p> Signup and view all the answers

    In the context of competitive advantage, which statement best describes the role of social media?

    <p>Social media serves as a channel for information and brand engagement</p> Signup and view all the answers

    Which mode of advertising is characteristic of traditional marketing?

    <p>Billboard advertisements</p> Signup and view all the answers

    What is one of the key components that differentiate online marketing from traditional marketing?

    <p>Online marketing utilizes digital channels for real-time feedback</p> Signup and view all the answers

    What is a key characteristic that differentiates services from products?

    <p>The production and consumption of services occur simultaneously.</p> Signup and view all the answers

    Which of the following best describes a service?

    <p>A process, performance, or effort that one can consume.</p> Signup and view all the answers

    What percentage of India's GDP was contributed by the service sector in 2012-13?

    <p>57%</p> Signup and view all the answers

    Which industry is recognized as the largest private sector employer in India?

    <p>IT industry</p> Signup and view all the answers

    What term describes the inability to see or touch a service before consuming it?

    <p>Intangibility</p> Signup and view all the answers

    Which of the following best illustrates the concept of simultaneity in services?

    <p>Watching a live sports event in person.</p> Signup and view all the answers

    What is a primary reason why services cannot be routinely examined prior to consumption?

    <p>They are intangible and rely on personal experience.</p> Signup and view all the answers

    In which sector of the Indian economy did agriculture contribute a declining share of GDP?

    <p>Agriculture</p> Signup and view all the answers

    What is the primary advantage of word of mouth communications for companies?

    <p>Customers trust other customers’ experiences more.</p> Signup and view all the answers

    Which online marketing tool is primarily used to analyze customer interactions and engagement?

    <p>Customer Relationship Management (CRM)</p> Signup and view all the answers

    What is a significant challenge mentioned related to online marketing?

    <p>Difficulty in capturing visitors' attention.</p> Signup and view all the answers

    Which of the following best describes social media marketing?

    <p>The use of social media platforms to promote products and services.</p> Signup and view all the answers

    What is one reason why online marketing can be considered impersonal?

    <p>It relies on a virtual delivery method of messages.</p> Signup and view all the answers

    How has social media usage in India changed by December 2014?

    <p>It grew dramatically, reaching 302 million users.</p> Signup and view all the answers

    What is a challenge companies face when trying to differentiate their products online?

    <p>The abundance of competing businesses worldwide.</p> Signup and view all the answers

    Which of the following tools helps in tracking the success of ad campaigns on social media?

    <p>Built-in data analytics tools of social media platforms.</p> Signup and view all the answers

    Which service aspect focuses on how timely the service is delivered?

    <p>Access</p> Signup and view all the answers

    What is the primary focus of security in service delivery?

    <p>Protection against risks</p> Signup and view all the answers

    Which company undertakes market surveys to understand customer needs?

    <p>Hindustan Unilevers Limited</p> Signup and view all the answers

    Which aspect of service assesses the skills and knowledge of employees?

    <p>Competence</p> Signup and view all the answers

    Which statement best describes the online marketing trend in India?

    <p>Local content development is vital for online marketing success.</p> Signup and view all the answers

    What does 'responsiveness' in service delivery indicate?

    <p>The willingness of employees to assist customers</p> Signup and view all the answers

    What is the estimated number of internet users in India by 2020?

    <p>900 million</p> Signup and view all the answers

    Which service aspect is concerned with the appearance and condition of physical elements?

    <p>Tangibles</p> Signup and view all the answers

    Study Notes

    Services Marketing

    • Services are processes, not physical objects
    • Services rely on tangible objects for performance
    • Services are different from products

    Service Sector in India

    • India's economy is the seventh-largest globally by GDP and third largest by purchasing power parity (PPP)
    • India is a newly industrialized country and a member of the G-20 major economies and BRICS
    • India has one of the fastest growing service sectors in the world
    • The service sector contributed to 57% of India's GDP in 2012-13
    • The IT industry is the largest private sector employer in India
    • Agriculture is the largest employer in the Indian economy, but its share of GDP is declining
    • The Indian automobile industry is one of the largest globally

    Characteristics of Services

    • Intangibility: Services are intangible, meaning they cannot be seen, touched, or held
    • Simultaneity: Production and consumption of services occur simultaneously
    • Heterogeneity: Services are variable, meaning they can differ in quality and consistency
    • Perishability: Services cannot be stored or inventoried, making it crucial to match supply and demand effectively

    The Use of the Internet in India

    • India had about 302 million internet users by December 2014, making it the third-largest user base globally
    • The number of internet users in India is expected to increase threefold by 2020, making it the second-largest national group after China

    Online Marketing: Meaning and Concept

    • Online marketing uses internet-based channels to spread a message about a company's brand, products, or services
    • It involves using digital technologies like the internet, mobile phones, display advertising, and other digital mediums
    • Traditional marketing uses print, billboard, television, and radio advertisements
    • Online marketing differs from traditional marketing as it enables real-time analysis of campaigns
    • The main objective of online marketing is to reach potential customers where they engage online

    Advantages of Online Marketing

    • Brand Awareness: Online marketing helps create brand awareness and provides 24/7 customer support
    • Feedback: Social media provides a platform for receiving both positive and negative feedback from customers
    • Competitive Advantage: Online marketing platforms, especially social media, allow businesses to create a competitive advantage by analyzing customer behaviors and needs
    • Impact: Word-of-mouth communication and peer-to-peer dialogue often have a greater effect on customers than direct company messaging

    Online Marketing Tools

    • Email Marketing
    • Social Media Marketing
    • Search Engine Optimization (SEO)
    • Display Advertising
    • Search Engine Marketing (SEM)
    • Events, Webinars
    • A/B Testing & Website Optimization
    • Content Marketing
    • Video Marketing
    • Marketing Analytics
    • Customer Relationship Management (CRM)
    • Content Management System (CMS)

    Disadvantages of Online Marketing

    • Impersonal: The virtual nature of online marketing can make it impersonal
    • Competitive: Online marketing is competitive due to a large number of businesses marketing online
    • Catching Attention: Capturing visitors' attention online can be challenging due to the high number of online businesses

    Social Media Marketing

    • Social media usage in India is growing rapidly
    • Social media marketing uses social media platforms to promote products or services
    • Social media platforms offer built-in data analytics tools to track the progress of campaigns
    • Companies use social media to connect with and target customers
    • Social media marketing makes companies accessible to those interested in their products

    Platforms for Social Media Marketing

    • Facebook: The most popular social media platform for brands, offering video, photo, and testimonial features, with 93% of businesses marketers using it (as of May 2015)
    • Twitter: The second most popular platform, allowing for short messages (tweets) of up to 140 characters, and used for customer service
    • LinkedIn: A professional networking site for businesses to create profiles and network, with features for generating sales leads and business partners
    • Instagram: a photo and video-sharing platform
    • YouTube: A video-sharing and viewing platform

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    Related Documents

    Services Marketing PDF

    Description

    Explore the intricacies of services marketing and the unique characteristics that differentiate services from products. This quiz covers the service sector in India, its growth, and the economic significance, highlighting the contributions of various industries to the GDP.

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