Master the World of Services Marketing
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Questions and Answers

Which of the following is a characteristic of services marketing?

  • It focuses exclusively on B2C services
  • It primarily involves the marketing of physical goods
  • It emerged as a separate field of study in the 1980s (correct)
  • It uses a marketing mix of four Ps

    • Which of the following is NOT a type of service commonly marketed in services marketing?

  • Health care services
  • Manufacturing services (correct)
  • Telecommunications services
  • Financial services

    • What is the contemporary approach to services marketing called?

  • Service-dominant logic (correct)
  • Physical goods marketing
  • Traditional services marketing
  • Product-oriented strategy

    • What are the additional elements included in the expanded marketing mix for service marketers?

    <p>People, physical evidence, process</p> Signup and view all the answers

    What was the main reason for the emergence of services marketing as a separate field of study?

    <p>Recognition of unique characteristics of services</p> Signup and view all the answers

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