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Questions and Answers
Which of the following is a characteristic of services marketing?
Which of the following is a characteristic of services marketing?
- It focuses exclusively on B2C services
- It primarily involves the marketing of physical goods
- It emerged as a separate field of study in the 1980s (correct)
- It uses a marketing mix of four Ps
Which of the following is NOT a type of service commonly marketed in services marketing?
Which of the following is NOT a type of service commonly marketed in services marketing?
- Health care services
- Manufacturing services (correct)
- Telecommunications services
- Financial services
What is the contemporary approach to services marketing called?
What is the contemporary approach to services marketing called?
- Service-dominant logic (correct)
- Physical goods marketing
- Traditional services marketing
- Product-oriented strategy
What are the additional elements included in the expanded marketing mix for service marketers?
What are the additional elements included in the expanded marketing mix for service marketers?
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What was the main reason for the emergence of services marketing as a separate field of study?
What was the main reason for the emergence of services marketing as a separate field of study?
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