10 Questions
What is the role of rods in the visual system?
Respond positively to white light and relay information about the lightness of the colour
Which part of the eye contains receptor cells called rods and cones?
Retina
What taste quality is associated with monosodium glutamate (MSG)?
Umami
How are non-volatile substances detected by taste receptors?
When dissolved in water, oil or saliva
Which substances elicit the taste quality of sourness?
Citric acid, phosphoric acid
What is a key benefit of sensory and consumer testing in marketing?
Informing product preferences and acceptability
How does sensory testing support marketing claims such as 'best ever' and 'most preferred'?
By ensuring sensory properties align with advertising
What is essential for driving successful sensory testing?
Setting clear objectives
In the context of sensory testing, what is the purpose of multidisciplinary investigations?
To link sensory testing with brain-imaging techniques
What happens when our sensory organs interact with stimuli?
Sensory properties are perceived
Learn how sensory and consumer testing can provide valuable insights for product preferences, acceptability, and marketing claims. Discover how these tests are used to ensure sensory properties align with brand communication and advertising strategies.
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