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Sensory and Consumer Testing in Marketing

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Sensory and Consumer Testing in Marketing

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Questions and Answers

What is the role of rods in the visual system?

Convert light energy into neural impulses

Interpret signals received by cones

Detect different wavelengths of light related to colour

Respond positively to white light and relay information about the lightness of the colour (correct)

Which part of the eye contains receptor cells called rods and cones?

Retina (correct)

Pupil

Cornea

Iris

What taste quality is associated with monosodium glutamate (MSG)?

Sour

Bitter

Umami (correct)

Sweet

How are non-volatile substances detected by taste receptors?

When dissolved in water, oil or saliva Signup and view all the answers

Which substances elicit the taste quality of sourness?

Citric acid, phosphoric acid Signup and view all the answers

What is a key benefit of sensory and consumer testing in marketing?

Informing product preferences and acceptability Signup and view all the answers

How does sensory testing support marketing claims such as 'best ever' and 'most preferred'?

By ensuring sensory properties align with advertising Signup and view all the answers

What is essential for driving successful sensory testing?

Setting clear objectives Signup and view all the answers

In the context of sensory testing, what is the purpose of multidisciplinary investigations?

To link sensory testing with brain-imaging techniques Signup and view all the answers

What happens when our sensory organs interact with stimuli?

Sensory properties are perceived Signup and view all the answers