Sensory and Consumer Testing in Marketing
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Questions and Answers

What is the role of rods in the visual system?

  • Convert light energy into neural impulses
  • Interpret signals received by cones
  • Detect different wavelengths of light related to colour
  • Respond positively to white light and relay information about the lightness of the colour (correct)

    • Which part of the eye contains receptor cells called rods and cones?

  • Retina (correct)
  • Pupil
  • Cornea
  • Iris

    • What taste quality is associated with monosodium glutamate (MSG)?

  • Sour
  • Bitter
  • Umami (correct)
  • Sweet

    • How are non-volatile substances detected by taste receptors?

    <p>When dissolved in water, oil or saliva</p> Signup and view all the answers

    Which substances elicit the taste quality of sourness?

    <p>Citric acid, phosphoric acid</p> Signup and view all the answers

    What is a key benefit of sensory and consumer testing in marketing?

    <p>Informing product preferences and acceptability</p> Signup and view all the answers

    How does sensory testing support marketing claims such as 'best ever' and 'most preferred'?

    <p>By ensuring sensory properties align with advertising</p> Signup and view all the answers

    What is essential for driving successful sensory testing?

    <p>Setting clear objectives</p> Signup and view all the answers

    In the context of sensory testing, what is the purpose of multidisciplinary investigations?

    <p>To link sensory testing with brain-imaging techniques</p> Signup and view all the answers

    What happens when our sensory organs interact with stimuli?

    <p>Sensory properties are perceived</p> Signup and view all the answers

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