Podcast
Questions and Answers
Product management involves the development, design, and enhancement of goods or services.
Product management involves the development, design, and enhancement of goods or services.
True (A)
Sales leads should be pursued aggressively to make a connection with potential clients.
Sales leads should be pursued aggressively to make a connection with potential clients.
False (B)
Successful marketers can choose to ignore any queries from potential customers as their conversation develops.
Successful marketers can choose to ignore any queries from potential customers as their conversation develops.
False (B)
Product management involves analyzing competitors, communicating with customers, and implementing feedback.
Product management involves analyzing competitors, communicating with customers, and implementing feedback.
Using successful sales strategies is not necessary to differentiate a business from its competition.
Using successful sales strategies is not necessary to differentiate a business from its competition.
Marketers and salespeople should not collaborate when deciding how to position and sell a product.
Marketers and salespeople should not collaborate when deciding how to position and sell a product.
Product management involves only looking at the appearance of the final product.
Product management involves only looking at the appearance of the final product.
Selling is all about getting in touch with existing clients, not potential clients.
Selling is all about getting in touch with existing clients, not potential clients.
Marketers should never seek input from sources both inside and outside their firm to enhance production processes.
Marketers should never seek input from sources both inside and outside their firm to enhance production processes.
Developing connections with future clients is not a key aspect of selling.
Developing connections with future clients is not a key aspect of selling.
