9 Questions
What is the main issue with most social selling strategies?
They don't generate real sales leads
What should the profile used on social media reflect?
What customers want to see
Who should be targeted when using social selling strategies?
Only ideal prospects and those who make good sales opportunities
What is important to know about the platforms prospects spend time on?
It is important to know which ones they are on, such as LinkedIn or Facebook
How should LinkedIn connections be made?
Personalized
What is a good way to connect with potential customers on Facebook?
Joining Facebook groups
What is important to create for effective outreach?
A consistent cadence
What should be offered instead of spamming or immediately trying to sell?
Value and resources
What can be accessed through a provided link?
A free training on a data-driven approach to sales
Study Notes
- Social selling has been a buzzword but most strategies don't generate real sales leads.
- The author's organization has developed effective social selling strategies.
- The profile used on social media should reflect what customers want to see.
- Only target ideal prospects and those who make good sales opportunities.
- Know which platforms prospects spend time on, such as LinkedIn or Facebook.
- LinkedIn connections should be personalized and not automated.
- Facebook groups are a good way to connect with potential customers.
- Create consistent cadences for outreach to be effective.
- Offer value and resources instead of spamming or immediately trying to sell.
- Click a link for a free training on a data-driven approach to sales.
Test your knowledge on creating real sales leads through effective social selling strategies. Learn about targeting ideal prospects, personalizing LinkedIn connections, utilizing Facebook groups, and offering value to potential customers.
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