Podcast
Questions and Answers
What is the main issue with most social selling strategies?
What is the main issue with most social selling strategies?
- They don't generate real sales leads (correct)
- They are too expensive to implement
- They require too much time and effort
- They are too complicated for most businesses
What should the profile used on social media reflect?
What should the profile used on social media reflect?
- What the business wants to show
- What the competition is doing
- What customers want to see (correct)
- What the employees want to see
Who should be targeted when using social selling strategies?
Who should be targeted when using social selling strategies?
- Anyone who shows interest
- Only ideal prospects and those who make good sales opportunities (correct)
- Anyone who has a social media account
- Only those who have previously purchased from the business
What is important to know about the platforms prospects spend time on?
What is important to know about the platforms prospects spend time on?
How should LinkedIn connections be made?
How should LinkedIn connections be made?
What is a good way to connect with potential customers on Facebook?
What is a good way to connect with potential customers on Facebook?
What is important to create for effective outreach?
What is important to create for effective outreach?
What should be offered instead of spamming or immediately trying to sell?
What should be offered instead of spamming or immediately trying to sell?
What can be accessed through a provided link?
What can be accessed through a provided link?
Study Notes
- Social selling has been a buzzword but most strategies don't generate real sales leads.
- The author's organization has developed effective social selling strategies.
- The profile used on social media should reflect what customers want to see.
- Only target ideal prospects and those who make good sales opportunities.
- Know which platforms prospects spend time on, such as LinkedIn or Facebook.
- LinkedIn connections should be personalized and not automated.
- Facebook groups are a good way to connect with potential customers.
- Create consistent cadences for outreach to be effective.
- Offer value and resources instead of spamming or immediately trying to sell.
- Click a link for a free training on a data-driven approach to sales.
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Description
Test your knowledge on creating real sales leads through effective social selling strategies. Learn about targeting ideal prospects, personalizing LinkedIn connections, utilizing Facebook groups, and offering value to potential customers.
