Podcast
Questions and Answers
What is the term used to describe the set of traits people attribute to a product as if it were a person?
What is the term used to describe the set of traits people attribute to a product as if it were a person?
- Brand personality (correct)
- Compulsive consumption
- Consumer terrorism
- Ego-defensive function
Which function of attitudes relates to expressing consumer's values and self-concept?
Which function of attitudes relates to expressing consumer's values and self-concept?
- Knowledge function
- Value-expressive function (correct)
- Ego-defensive function
- Utilitarian function
What is the term used to describe the extent to which a consumer holds strong, favorable, unique associations with a brand in memory?
What is the term used to describe the extent to which a consumer holds strong, favorable, unique associations with a brand in memory?
- General lifestyle segmentation
- Consumer terrorism
- Addictive consumption
- Brand equity (correct)
Which type of psychographics divides lifestyle profiles based on work, interest, opinion, and demographic factors?
Which type of psychographics divides lifestyle profiles based on work, interest, opinion, and demographic factors?
What is the term used to describe illegal activities related to consumer behavior?
What is the term used to describe illegal activities related to consumer behavior?
Brand equity: extent to which a consumer holds strong, favorable, unique associations with a brand in ______
Brand equity: extent to which a consumer holds strong, favorable, unique associations with a brand in ______
Types of psychographics lifestyle profiles divides lifestyle profiles based on ______, interest, opinion, and demographic factors
Types of psychographics lifestyle profiles divides lifestyle profiles based on ______, interest, opinion, and demographic factors
Attitude: a lasting, general evaluation of people, objects, advertisements, ______
Attitude: a lasting, general evaluation of people, objects, advertisements, ______
Value-expressive function: express consumer’s values / ______
Value-expressive function: express consumer’s values / ______
Consumer terrorism, addictive consumption, compulsive consumption, consumed consumers are all part of the dangerous / dark side of ______
Consumer terrorism, addictive consumption, compulsive consumption, consumed consumers are all part of the dangerous / dark side of ______
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