Questions and Answers
What is the term used to describe the set of traits people attribute to a product as if it were a person?
Brand personality
Which function of attitudes relates to expressing consumer's values and self-concept?
Value-expressive function
What is the term used to describe the extent to which a consumer holds strong, favorable, unique associations with a brand in memory?
Brand equity
Which type of psychographics divides lifestyle profiles based on work, interest, opinion, and demographic factors?
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What is the term used to describe illegal activities related to consumer behavior?
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Brand equity: extent to which a consumer holds strong, favorable, unique associations with a brand in ______
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Types of psychographics lifestyle profiles divides lifestyle profiles based on ______, interest, opinion, and demographic factors
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Attitude: a lasting, general evaluation of people, objects, advertisements, ______
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Value-expressive function: express consumer’s values / ______
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Consumer terrorism, addictive consumption, compulsive consumption, consumed consumers are all part of the dangerous / dark side of ______
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