10 Questions
What type of product has intangible properties?
Services
Which of the following is an example of experience marketing?
Visiting a theme park
Who is a common example of people marketing themselves?
Politicians
What is an example of place marketing in India?
Incredible India campaign
What is Bangalore known as?
The silicon valley of India
What is the primary goal of organizations when marketing themselves to customers?
To create a unique and favourable image in the eyes of customers
What type of properties can be marketed to customers?
Both tangible and intangible properties
What is the primary purpose of marketing events?
To promote different events to customers
What is the main role of marketing in the exchange of information?
To facilitate the exchange of information
What is the primary goal of social marketing?
To create awareness on a few specific social ideas
Study Notes
Scope of Marketing
- Goods: Tangible items produced from agricultural, construction, manufacturing, or mining activities, such as articles, commodities, materials, merchandise, and supplies.
Services
- Intangible products with properties like banking, consultancy, education, insurance, accounting, expertise, medical treatment, or transportation.
Experiences
- Marketers create and market experiences for customers, such as:
- Water parks and theme parks
- Modern retail outlets (e.g., shopping malls) that offer a delightful experience, including shopping, spending time with family and friends, eating out, and enjoying the day.
People
- Marketers can help people market themselves, such as:
- Politicians, who market themselves to voters by promising benefits
- Cricketers, film stars, authors, painters, musicians, and sportspersons, who market themselves to their audience
Places
- Cities, states, and nations can be marketed to consumers, such as:
- India's "Incredible India" campaign to attract tourists
- Bangalore, known as the "Silicon Valley of India"
- Kerala, known as "God's Own Country"
- Madhya Pradesh, known as the "Heart of Incredible India"
Organizations
- Organizations market themselves to create and boost their image in customers' minds, such as:
- Philips, which promises customers technologically advanced and hassle-free products
Properties
- Tangible (real estate) and intangible (stocks) properties can be marketed to customers, such as:
- Real estate developers (e.g., DLF, Unitech, Supertech) developing properties and seeking buyers
Events
- Marketers promote various events, including:
- Sports events (e.g., Commonwealth Games, Cricket World Cup series)
- Musical concerts, awards, and fashion shows
Information
- Information is produced, marketed, and distributed by universities, schools, colleges, newspapers, magazines, books, and others to customers at a price, benefiting:
- Parents, students, and communities
Ideas
- Every marketer offers some idea, which can be monetized or used for social good, such as:
- Creating awareness on social issues (e.g., family planning, AIDS awareness, discouraging smoking, child labor, domestic violence, wearing helmets while driving, blood and eye donation)
This quiz covers the different types of products and services that fall under the scope of marketing, including tangible goods, intangible services, and created experiences.
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