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Questions and Answers
What type of product has intangible properties?
Which of the following is an example of experience marketing?
Who is a common example of people marketing themselves?
What is an example of place marketing in India?
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What is Bangalore known as?
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What is the primary goal of organizations when marketing themselves to customers?
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What type of properties can be marketed to customers?
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What is the primary purpose of marketing events?
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What is the main role of marketing in the exchange of information?
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What is the primary goal of social marketing?
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Study Notes
Scope of Marketing
- Goods: Tangible items produced from agricultural, construction, manufacturing, or mining activities, such as articles, commodities, materials, merchandise, and supplies.
Services
- Intangible products with properties like banking, consultancy, education, insurance, accounting, expertise, medical treatment, or transportation.
Experiences
- Marketers create and market experiences for customers, such as:
- Water parks and theme parks
- Modern retail outlets (e.g., shopping malls) that offer a delightful experience, including shopping, spending time with family and friends, eating out, and enjoying the day.
People
- Marketers can help people market themselves, such as:
- Politicians, who market themselves to voters by promising benefits
- Cricketers, film stars, authors, painters, musicians, and sportspersons, who market themselves to their audience
Places
- Cities, states, and nations can be marketed to consumers, such as:
- India's "Incredible India" campaign to attract tourists
- Bangalore, known as the "Silicon Valley of India"
- Kerala, known as "God's Own Country"
- Madhya Pradesh, known as the "Heart of Incredible India"
Organizations
- Organizations market themselves to create and boost their image in customers' minds, such as:
- Philips, which promises customers technologically advanced and hassle-free products
Properties
- Tangible (real estate) and intangible (stocks) properties can be marketed to customers, such as:
- Real estate developers (e.g., DLF, Unitech, Supertech) developing properties and seeking buyers
Events
- Marketers promote various events, including:
- Sports events (e.g., Commonwealth Games, Cricket World Cup series)
- Musical concerts, awards, and fashion shows
Information
- Information is produced, marketed, and distributed by universities, schools, colleges, newspapers, magazines, books, and others to customers at a price, benefiting:
- Parents, students, and communities
Ideas
- Every marketer offers some idea, which can be monetized or used for social good, such as:
- Creating awareness on social issues (e.g., family planning, AIDS awareness, discouraging smoking, child labor, domestic violence, wearing helmets while driving, blood and eye donation)
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Description
This quiz covers the different types of products and services that fall under the scope of marketing, including tangible goods, intangible services, and created experiences.
