Marketing Mix: The Product Variable

During the Test Marketing Stage, the product is launched nationwide to evaluate its marketability.

Marketers in the Commercialization stage should not consider the timing of the product launch.

In the Product Life Cycle concept, all products have the same life expectancy.

The primary purpose of Test Marketing Stage is to evaluate if the product needs further modifications.

Marketing experts should not be prepared to adjust their strategies if needed based on the outcome of their marketing plan.

Companies must choose a specific geographical area for product testing in the Test Marketing Stage.

Commercialization stage focuses on monitoring and evaluating the performance marketing mix strategy.

Every product goes through the same stages in the Product Life Cycle concept.

The result of observation during Test Marketing Stage determines if a product is ready for a grand launching.

Distribution and availability of the product are important considerations in the Commercialization stage.