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Services Marketing Quiz

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Questions and Answers

What are the components of the expanded marketing mix used by service marketers?

Product, price, place, promotion, profit, people, process

Product, price, place, promotion, people, physical evidence, process (correct)

Product, price, place, promotion, packaging, people, process

Quality, quantity, place, promotion, people, paperwork, process

When did services marketing emerge as a separate field of study?

Late 1970s

Mid 1990s

Early 1980s (correct)

Early 2000s

What are examples of services typically referred to in services marketing?

Telecommunications, financial services, hospitality, health care (correct)

Automobiles, electronic goods, clothing, food

Construction, manufacturing, agriculture, mining

Software, hardware, technology services, consulting

Which approach argues that the demarcation between products and services was artificial?

Service-dominant logic Signup and view all the answers

What does the contemporary approach, service-dominant logic, argue about the demarcation between products and services?

It argues that the demarcation between products and services that persisted throughout the 20th century was artificial Signup and view all the answers

What are the components of the expanded marketing mix used by service marketers?

Product, price, place, promotion, people, physical evidence, and process Signup and view all the answers

What does B2B stand for in the context of services marketing?

Business-to-business Signup and view all the answers

What was the main reason for the emergence of services marketing as a separate field of study in the early 1980s?

Recognition of the unique characteristics of services that required different strategies compared with the marketing of physical goods Signup and view all the answers

What types of services are typically included in services marketing?

Telecommunications services, financial services, hospitality, tourism, leisure and entertainment services, car rental services, health care services, professional services, and trade services Signup and view all the answers

What does B2C stand for in the context of services marketing?

Business to consumer Signup and view all the answers

Services Marketing Quiz

Choose a study mode

Podcast

Questions and Answers

What are the components of the expanded marketing mix used by service marketers?

When did services marketing emerge as a separate field of study?

What are examples of services typically referred to in services marketing?

Which approach argues that the demarcation between products and services was artificial?

What does the contemporary approach, service-dominant logic, argue about the demarcation between products and services?

What are the components of the expanded marketing mix used by service marketers?

What does B2B stand for in the context of services marketing?

What was the main reason for the emergence of services marketing as a separate field of study in the early 1980s?

What types of services are typically included in services marketing?

What does B2C stand for in the context of services marketing?

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