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Questions and Answers
What are the components of the expanded marketing mix used by service marketers?
What are the components of the expanded marketing mix used by service marketers?
- Product, price, place, promotion, profit, people, process
- Product, price, place, promotion, people, physical evidence, process (correct)
- Product, price, place, promotion, packaging, people, process
- Quality, quantity, place, promotion, people, paperwork, process
When did services marketing emerge as a separate field of study?
When did services marketing emerge as a separate field of study?
- Late 1970s
- Mid 1990s
- Early 1980s (correct)
- Early 2000s
What are examples of services typically referred to in services marketing?
What are examples of services typically referred to in services marketing?
- Telecommunications, financial services, hospitality, health care (correct)
- Automobiles, electronic goods, clothing, food
- Construction, manufacturing, agriculture, mining
- Software, hardware, technology services, consulting
Which approach argues that the demarcation between products and services was artificial?
Which approach argues that the demarcation between products and services was artificial?
What does the contemporary approach, service-dominant logic, argue about the demarcation between products and services?
What does the contemporary approach, service-dominant logic, argue about the demarcation between products and services?
What are the components of the expanded marketing mix used by service marketers?
What are the components of the expanded marketing mix used by service marketers?
What does B2B stand for in the context of services marketing?
What does B2B stand for in the context of services marketing?
What was the main reason for the emergence of services marketing as a separate field of study in the early 1980s?
What was the main reason for the emergence of services marketing as a separate field of study in the early 1980s?
What types of services are typically included in services marketing?
What types of services are typically included in services marketing?
What does B2C stand for in the context of services marketing?
What does B2C stand for in the context of services marketing?
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