Marketing Mix Module 4: Product Attributes and Satisfaction

Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need

A product is a total package of attributes the customers obtains when making a purchase

Goods are tangible items that can be touched or held, while services are essentially intangible and do not result in the ownership of anything

<p>Buying motives differ from buyer to buyer, and marketing situation and problems vary depending upon the category of a product</p> Signup and view all the answers

<p>Convenience product, shopping product, specialty products, and unsought products</p> Signup and view all the answers

<p>Milk, bread, newspapers</p> Signup and view all the answers

<p>Expensive products that customers take time in planning and purchasing. Example: An antique car, a Mont Blanc pen</p> Signup and view all the answers

<p>Products purchased during uncertainties or problems. Example: An umbrella, repair services</p> Signup and view all the answers

<p>A set of all the products offered for sale by a company</p> Signup and view all the answers

<p>A group of closely related products that function in a similar manner, sold to the same customer groups and marketed through the same types of outlets, or fall within given price ranges</p> Signup and view all the answers

<p>Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need = Product Acts, deeds, performances and efforts = Services Articles, devices, objects or things; tangible items that can be touched or held = Goods A bundle of satisfaction that a customer buys; people buy satisfaction not objects = Product</p> Signup and view all the answers

<p>Consumer products = Unsought products</p> Signup and view all the answers

<p>Durable/Non durable = Not consumed over a long period of time Goods = Tangible items that can be touched or held Services = Essentially intangible and do not result in the ownership of anything</p> Signup and view all the answers

<p>Durable/Non durable = Business Products Consumer products = Shopping product</p> Signup and view all the answers

<p>Classification is necessary for a student of marketing because buying motives differ from buyer to buyer. = Business Products Marketing situation and problems vary depending upon the category of a product. = Shopping product</p> Signup and view all the answers

<p>Convenience Products = Milk Shopping Products = Washing machines Specialty Products = Mont Blanc pen Unsought Products = Insurance policies</p> Signup and view all the answers

<p>Convenience Products = Staple goods and impulse goods Shopping Products = Relatively costly and require time for purchase Specialty Products = Expensive and require planning for purchase Unsought Products = Purchased during uncertainties or problems</p> Signup and view all the answers

<p>Major Equipment = Mainframe computers Accessory Equipment = Fax machines Raw Material = Natural resources and agricultural products Component Parts and Materials = Textiles, paper pulp, and chemicals</p> Signup and view all the answers

<p>Product Mix = Set of all products offered for sale by a company Product Line = Series of related products marketed through similar outlets or price ranges</p> Signup and view all the answers

<p>Product Line = Series of related products like shampoos under a single brand</p> Signup and view all the answers