Chapter 7 Summary - Cialdini

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Questions and Answers

Which of the following is the more surprising finding regarding limited information and persuasion?

  • Limited information is more persuasive than abundant information. (correct)
  • Limited information has no effect on persuasion.
  • Limited information is equally persuasive as abundant information.
  • Limited information is less persuasive than abundant information.

The text suggests that the scarcity principle is most likely to hold true under which two optimizing conditions?

  • When scarce items are always scarce, and when we do not compete with others for them.
  • When scarce items are newly abundant, and when we compete with others for them.
  • When scarce items are newly scarce, and when we compete with others for them. (correct)
  • When scarce items are newly abundant, and when we do not compete with others for them.

What is the reason it is difficult to resist the effects of scarcity pressures?

  • Scarcity pressures have an emotion-arousing quality that makes thinking difficult. (correct)
  • Scarcity pressures have a cognitive-arousing quality that makes thinking difficult.
  • Scarcity pressures have a social-arousing quality that makes thinking difficult.
  • Scarcity pressures have a physiological-arousing quality that makes thinking difficult.

The text suggests that when a message has been received, it is more effective if it is perceived as consisting of what?

<p>Exclusive information. (D)</p> Signup and view all the answers

What is the recommended defense against the effects of scarcity pressures?

<p>Become more alert to the scarcity pressures and then try to calm the arousal. (C)</p> Signup and view all the answers

What is the main purpose of the text?

<p>To provide strategies for resisting the persuasive effects of scarcity. (C)</p> Signup and view all the answers

Why do people assign more value to opportunities when they are less available?

<p>Because limited access serves as a cue to quality (D)</p> Signup and view all the answers

Why do individuals at the 'terrible twos' and teenage years respond strongly to restrictions?

<p>As a result of an emerging sense of individuality (A)</p> Signup and view all the answers

How does the scarcity principle affect the valuation of commodities?

<p>It increases their value due to limited access (D)</p> Signup and view all the answers

What motivates individuals according to psychological reactance theory when freedoms are lost?

<p>They want to have the freedoms and associated goods more than before (A)</p> Signup and view all the answers

How does limited access to information affect individuals' desire for that information?

<p>It makes them want to receive it more (A)</p> Signup and view all the answers

What does the scarcity principle suggest about the availability of an item or experience?

<p>It serves as a cue to its quality (B)</p> Signup and view all the answers

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