Podcast
Questions and Answers
What is the main purpose of the Scarcity Principle in marketing?
What is the main purpose of the Scarcity Principle in marketing?
- To limit the demand for the items or services
- To make goods or services available to all customers
- To create a sense of urgency and encourage purchase (correct)
- To decrease the value of the items or services
How does the Exclusivity Technique work in marketing?
How does the Exclusivity Technique work in marketing?
- By making a select subset of customers feel special and offering them a special deal (correct)
- By increasing the price of goods or services for a select subset of customers
- By limiting the availability of goods or services to a select subset of customers
- By providing discounts to all customers
What is the primary activity of marketing according to the text?
What is the primary activity of marketing according to the text?
- Demonstrating value to customers
- Creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large (correct)
- Creating, communicating, delivering, and exchanging offerings that benefit the organization
- Creating a sense of urgency to encourage purchase
How do you make customers value what you offer according to the text?
How do you make customers value what you offer according to the text?
What does marketing seek to create, communicate, and deliver according to the text?
What does marketing seek to create, communicate, and deliver according to the text?
What is the primary purpose of the Scarcity Principle in marketing?
What is the primary purpose of the Scarcity Principle in marketing?
How does the Exclusivity Technique work in marketing?
How does the Exclusivity Technique work in marketing?
What is the main focus of marketing according to the text?
What is the main focus of marketing according to the text?
How do you make customers value what you offer according to the text?
How do you make customers value what you offer according to the text?
What does the Scarcity Principle indicate about scarcity?
What does the Scarcity Principle indicate about scarcity?