Digital Marketing Principles Quiz
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Questions and Answers

What is the main purpose of the Scarcity Principle in marketing?

  • To limit the demand for the items or services
  • To make goods or services available to all customers
  • To create a sense of urgency and encourage purchase (correct)
  • To decrease the value of the items or services

    • How does the Exclusivity Technique work in marketing?

  • By making a select subset of customers feel special and offering them a special deal (correct)
  • By increasing the price of goods or services for a select subset of customers
  • By limiting the availability of goods or services to a select subset of customers
  • By providing discounts to all customers

    • What is the primary activity of marketing according to the text?

  • Demonstrating value to customers
  • Creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large (correct)
  • Creating, communicating, delivering, and exchanging offerings that benefit the organization
  • Creating a sense of urgency to encourage purchase

    • How do you make customers value what you offer according to the text?

    <p>By demonstrating that you value them and their money, time, needs, etc.</p> Signup and view all the answers

    What does marketing seek to create, communicate, and deliver according to the text?

    <p>Value</p> Signup and view all the answers

    What is the primary purpose of the Scarcity Principle in marketing?

    <p>To create a sense of urgency and encourage purchase</p> Signup and view all the answers

    How does the Exclusivity Technique work in marketing?

    <p>By offering a special deal to a select subset of customers to make them feel special</p> Signup and view all the answers

    What is the main focus of marketing according to the text?

    <p>Creating, communicating, and delivering value</p> Signup and view all the answers

    How do you make customers value what you offer according to the text?

    <p>Demonstrate that you value them and their money, time, needs, etc.</p> Signup and view all the answers

    What does the Scarcity Principle indicate about scarcity?

    <p>Scarcity creates demand and leads to action</p> Signup and view all the answers

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