Podcast
Questions and Answers
When engaging with a new account, what is the primary goal in terms of their perception of your business?
When engaging with a new account, what is the primary goal in terms of their perception of your business?
- To move them towards a position of trust and collaboration, increasing business. (correct)
- To have them remain neutral about your business.
- To maintain a distant professional relationship, ensuring no favoritism.
- To ensure they only send a limited amount of business.
Why is it important to tailor your questions based on the type of practice or business you're working with?
Why is it important to tailor your questions based on the type of practice or business you're working with?
- To avoid asking them questions they would know the answer to.
- To ensure the questions are relevant to the specific business or practice. (correct)
- To confuse the account and test their knowledge of the industry.
- To streamline your customer support process.
What does it mean when an account is described as being 'claimant-oriented'?
What does it mean when an account is described as being 'claimant-oriented'?
- They prioritize working directly with insurance carriers.
- They strictly focus on peer reviews and RME's or IME's.
- They primarily advocate for the rights and needs of clients or patients in WC claims. (correct)
- They avoid any participation in WC matters.
Why is it important to learn the 'lingo' and what drives your accounts?
Why is it important to learn the 'lingo' and what drives your accounts?
When aiming to get information about the WC business of a medical provider, whom should you usually ask first?
When aiming to get information about the WC business of a medical provider, whom should you usually ask first?
Which of these questions is most effective when initially speaking to someone about their WC business?
Which of these questions is most effective when initially speaking to someone about their WC business?
What is the purpose of asking an account 'Would you like introductions to ______?'
What is the purpose of asking an account 'Would you like introductions to ______?'
When asking about future plans, why is it useful to ask 'Do you see yourself still doing WC in five years?'?
When asking about future plans, why is it useful to ask 'Do you see yourself still doing WC in five years?'?
Why is it important to ask personal questions like 'What do you like to do in your spare time?' to key people within an account?
Why is it important to ask personal questions like 'What do you like to do in your spare time?' to key people within an account?
Which question would best help reveal a healthcare provider's ideal work environment?
Which question would best help reveal a healthcare provider's ideal work environment?
Which question is most likely to uncover a provider's frustrations with their current position?
Which question is most likely to uncover a provider's frustrations with their current position?
Which question is designed to understand a provider's methods for handling WC prescriptions?
Which question is designed to understand a provider's methods for handling WC prescriptions?
Which question aims to gauge a provider's overall satisfaction with their current job?
Which question aims to gauge a provider's overall satisfaction with their current job?
Which question directly addresses potential negative experiences a provider may have had with WC pharmacies?
Which question directly addresses potential negative experiences a provider may have had with WC pharmacies?
Which of these questions is designed to uncover the primary sources of a healthcare provider's WC business?
Which of these questions is designed to uncover the primary sources of a healthcare provider's WC business?
Which question could reveal a provider's pain points within the WC system, rather than about their general work experience?
Which question could reveal a provider's pain points within the WC system, rather than about their general work experience?
Which question encourages the provider to consider how to describe the benefits of using a specific service (EZ Scripts) from a patient's perspective?
Which question encourages the provider to consider how to describe the benefits of using a specific service (EZ Scripts) from a patient's perspective?
Which question is designed to encourage the provider to envision an ideal WC pharmacy?
Which question is designed to encourage the provider to envision an ideal WC pharmacy?
Which question aims to address worker's compensation challenges from the provider's perspective?
Which question aims to address worker's compensation challenges from the provider's perspective?
Which question would be MOST effective in determining if a medical provider is likely affiliated with insurance carriers?
Which question would be MOST effective in determining if a medical provider is likely affiliated with insurance carriers?
When asking about a clinic's use of EZ Scripts, which question would BEST gauge their commitment to the service?
When asking about a clinic's use of EZ Scripts, which question would BEST gauge their commitment to the service?
Which question would be MOST effective in understanding a provider's general preference for different claim types?
Which question would be MOST effective in understanding a provider's general preference for different claim types?
If a provider sees fewer WC patients than before, which question seeks to discover the underlying cause?
If a provider sees fewer WC patients than before, which question seeks to discover the underlying cause?
Which approach is MOST effective for initiating a discussion on referrals to other businesses?
Which approach is MOST effective for initiating a discussion on referrals to other businesses?
Which question BEST gauges a provider's immediate patient volume for planning purposes?
Which question BEST gauges a provider's immediate patient volume for planning purposes?
What is the primary goal of asking 'When you’re not in the office, who fills in for you? Do you mind introducing me to that person?'?
What is the primary goal of asking 'When you’re not in the office, who fills in for you? Do you mind introducing me to that person?'?
When inquiring about the marketplace orientation of an account, what does it mean to be 'claimant-oriented'?
When inquiring about the marketplace orientation of an account, what does it mean to be 'claimant-oriented'?
Which question directly addresses the account's use and perceived value of EZ Scripts?
Which question directly addresses the account's use and perceived value of EZ Scripts?
What is the KEY purpose of asking 'Would you like direct contacts within our operation?'
What is the KEY purpose of asking 'Would you like direct contacts within our operation?'
Which type of question is most effective in the initial stages of understanding a client's needs?
Which type of question is most effective in the initial stages of understanding a client's needs?
What is the primary goal in the early stages of engaging with a new client?
What is the primary goal in the early stages of engaging with a new client?
Once a client's pain points are identified, what should be done next?
Once a client's pain points are identified, what should be done next?
Why is focusing on the client's perception of reality said to be of the most importance?
Why is focusing on the client's perception of reality said to be of the most importance?
What are two key ways to build trust with a client?
What are two key ways to build trust with a client?
How should a sales representative approach meetings with clients?
How should a sales representative approach meetings with clients?
What should a sales representative always avoid doing when connecting with clients?
What should a sales representative always avoid doing when connecting with clients?
How can providing a solution to a client's 'pain point' affect your relationship with them?
How can providing a solution to a client's 'pain point' affect your relationship with them?
As you get to know a client better, how should your questions change?
As you get to know a client better, how should your questions change?
Flashcards
Account's place in the marketplace
Account's place in the marketplace
Understanding how the medical provider views their financial relationship with insurance companies.
Types of WC claims seen
Types of WC claims seen
The type of claims a medical provider sees, indicating their focus and experience.
Accountability for patient referral
Accountability for patient referral
The amount of influence a medical provider has on patients choosing their treatment.
Open-ended questions
Open-ended questions
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Pain points
Pain points
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Targeted solutions
Targeted solutions
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Building trust
Building trust
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Account's perception
Account's perception
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Having something of interest
Having something of interest
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Professionalism
Professionalism
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Offering solutions
Offering solutions
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Active listening
Active listening
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Data-driven solutions
Data-driven solutions
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WC system villain
WC system villain
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WC Prescription Process
WC Prescription Process
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Perfect WC Claim
Perfect WC Claim
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Perfect WC Pharmacy Feature
Perfect WC Pharmacy Feature
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WC Claims Challenges
WC Claims Challenges
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WC Business Source
WC Business Source
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Account Claim Types
Account Claim Types
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WC Medication Support
WC Medication Support
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WC Pharmacy Preference
WC Pharmacy Preference
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WC System View
WC System View
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Account Engagement Scale
Account Engagement Scale
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Pushing the Marker to the Right
Pushing the Marker to the Right
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Asking Different Questions for Different Accounts
Asking Different Questions for Different Accounts
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Non-Claimant-Oriented Practices
Non-Claimant-Oriented Practices
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Learning Account Drivers and Lingo
Learning Account Drivers and Lingo
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Asking the Right People the Right Questions
Asking the Right People the Right Questions
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Tell Me About Your Experience With WC
Tell Me About Your Experience With WC
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Why Do You Do WC?
Why Do You Do WC?
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Would You Like to See More WC?
Would You Like to See More WC?
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Questions for Key People/Contacts
Questions for Key People/Contacts
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Study Notes
Asking Better Questions
- This presentation focuses on improving sales strategies for EZ Scripts, applicable to all sales territories.
- It emphasizes asking open-ended questions to understand client needs (pain points) and motivations.
- Focus on the contact/account's priorities, not just your solutions.
- Use Salesforce to understand pain points, e.g. time constraints.
- Tailor conversations to address account pain points.
- Earning trust is essential, by focusing on positive outcomes for patients, and profitability of referral.
- Actively build lasting relationships through effective communication.
10 General Thoughts
- Begin with broad, open-ended questions to gather comprehensive information about the account.
- It's crucial to understand the account's pain points and prioritize the specific needs of their patients and clients.
- The ultimate goal is a long-term relationship built on trust through value delivery and targeted solutions.
- Reality doesn't matter; focus on the client's perception of reality!
- Educate on how solutions enhance patient experiences.
Additional General Thoughts (continued)
- Consistently show value to contacts and accounts, drawing interest through positive networks.
- Emphasize your professional and courteous communication with all potential partners/clients.
- Frame the interaction on a scale from zero (no interest) to full engagement (maximal interest), and ensure ongoing effort to increase positive perception.
Specific Questions
- Client Business (General): Obtain a high-level understanding of the client's WC business, including their experiences, goals and overall mix.
- Client Desires and Future Plans: Find out if the client wants to grow their WC business and what aspects of the current approach they find positive and negative.
- Key Contacts/Key People: Learn about their spare time activities, and recent events they may have participated in.
- Internal Processes: Understand the existing processes for dealing with patients and prescriptions and their existing pharmacy relationships.
- Internal Challenges: Ask clients about problems they face in the business and their suggestions for improvement.
- Mix of Business: Determine the proportion of various types of claims handled by the client to better understand their business model.
- Market Place: Understand the types of clients, i.e. medical providers, insurance carriers, and identify the client's market position.
- Accountability: Ensure clear alignment on delivering expected results & how patients are managed in the transition.
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