Podcast
Questions and Answers
How can inconsistency affect a salesperson's strategy?
How can inconsistency affect a salesperson's strategy?
- It has no impact on sales interactions.
- It encourages customer loyalty.
- It facilitates larger commitments from customers.
- It can lead to diminished trust and lost sales. (correct)
Which principle suggests that positive labeling can influence customer behavior?
Which principle suggests that positive labeling can influence customer behavior?
- Pygmalion Effect
- Self-fulfilling Prophecies
- Labelling (correct)
- Social Proof
What is the main idea behind the Pygmalion Effect in sales?
What is the main idea behind the Pygmalion Effect in sales?
- Higher expectations can improve customer performance. (correct)
- Higher expectations can reduce customer interaction.
- Lower expectations often lead to better sales.
- Expectations do not influence sales outcomes.
Which strategy can enhance cooperation between salespeople and customers?
Which strategy can enhance cooperation between salespeople and customers?
How does social proof influence potential customers?
How does social proof influence potential customers?
What is the AIDA framework an acronym for?
What is the AIDA framework an acronym for?
What does the reciprocity principle in sales suggest?
What does the reciprocity principle in sales suggest?
Which selling approach focuses on customers applying intensive cognitive elaboration and rational choice?
Which selling approach focuses on customers applying intensive cognitive elaboration and rational choice?
How can the principle of scarcity be applied in marketing?
How can the principle of scarcity be applied in marketing?
What is the primary goal of the yes-funnel in sales psychology?
What is the primary goal of the yes-funnel in sales psychology?
What type of selling relies on emotional responses to stimuli from the salesperson?
What type of selling relies on emotional responses to stimuli from the salesperson?
What characterizes the transition in the AIDA framework?
What characterizes the transition in the AIDA framework?
What type of selling emphasizes the customer's problems and the supplier's solutions?
What type of selling emphasizes the customer's problems and the supplier's solutions?
What indicates a low level of adaptive selling?
What indicates a low level of adaptive selling?
Which factor does NOT affect the ability to think while making sales decisions?
Which factor does NOT affect the ability to think while making sales decisions?
What is a key component of sales training?
What is a key component of sales training?
Which communication style is characterized by empathy and relationship-building?
Which communication style is characterized by empathy and relationship-building?
Which individual exhibits high sociability and high dominance?
Which individual exhibits high sociability and high dominance?
What is NOT a recommended approach in adaptive selling?
What is NOT a recommended approach in adaptive selling?
What is the goal when working with a client in a sales scenario?
What is the goal when working with a client in a sales scenario?
Which communication style focuses on efficiency and results?
Which communication style focuses on efficiency and results?
What is the seller’s lowest acceptable price for the established business?
What is the seller’s lowest acceptable price for the established business?
What is the buyer’s highest acceptable price for the established business?
What is the buyer’s highest acceptable price for the established business?
What additional payment is agreed upon if annual sales of the new drug reach $30 million within three years?
What additional payment is agreed upon if annual sales of the new drug reach $30 million within three years?
How does the contingency affect the seller's valuation?
How does the contingency affect the seller's valuation?
What does the term ZOPA refer to in this negotiation context?
What does the term ZOPA refer to in this negotiation context?
What was the 90 percent chance associated with in the seller's valuation?
What was the 90 percent chance associated with in the seller's valuation?
Why should one always make the first offer in negotiations?
Why should one always make the first offer in negotiations?
What was the expected payment from the contingency viewed by the seller?
What was the expected payment from the contingency viewed by the seller?
What was the main focus of the research conducted by the team from Trier University and ESCP Business School Berlin?
What was the main focus of the research conducted by the team from Trier University and ESCP Business School Berlin?
What is the first step of adaptive selling?
What is the first step of adaptive selling?
During the interactive team experiments, teams were tested in which two languages?
During the interactive team experiments, teams were tested in which two languages?
Which of the following variables were investigated in the research study?
Which of the following variables were investigated in the research study?
Which tactic involves modifying communication based on the buyer's situation?
Which tactic involves modifying communication based on the buyer's situation?
What was one of the findings related to foreign language competence in the study?
What was one of the findings related to foreign language competence in the study?
In the context of adaptive selling, what is the purpose of asking probing questions?
In the context of adaptive selling, what is the purpose of asking probing questions?
What should occur during the 'Pre-Approach' step in adaptive selling?
What should occur during the 'Pre-Approach' step in adaptive selling?
How many students participated in the computer-aided negotiation simulations conducted by ESCP?
How many students participated in the computer-aided negotiation simulations conducted by ESCP?
Which of the following best describes the role of survey questions in sales?
Which of the following best describes the role of survey questions in sales?
What does the 'Close' stage in adaptive selling involve?
What does the 'Close' stage in adaptive selling involve?
What is a key element of strategy formulation in adaptive selling?
What is a key element of strategy formulation in adaptive selling?
What is expected during the Follow-up step in the adaptive selling process?
What is expected during the Follow-up step in the adaptive selling process?
Flashcards
Consistency
Consistency
The tendency of individuals to prefer maintaining consistency in their actions and beliefs. In sales, this can be used by securing small commitments from customers, leading to larger commitments over time.
Cooperation
Cooperation
The belief that cooperation among individuals fosters a sense of community and shared goals. In sales, cultivating cooperative relationships with customers can lead to trust and lasting partnerships.
Labeling
Labeling
Labeling can influence behavior. Positive labeling can encourage customers to act in accordance with that label. Salespeople can affirm positive traits in customers to encourage them to make purchases aligned with those traits.
Self-fulfilling Prophecies
Self-fulfilling Prophecies
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Pygmalion Effect
Pygmalion Effect
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The Yes Funnel
The Yes Funnel
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Mental-States Selling
Mental-States Selling
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AIDA Framework
AIDA Framework
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Emotion Based Selling (Stimulus-Response)
Emotion Based Selling (Stimulus-Response)
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Cognition Based Selling (Complex Selling)
Cognition Based Selling (Complex Selling)
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Reciprocity in Sales
Reciprocity in Sales
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Scarcity in Sales
Scarcity in Sales
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Cognition Based Selling
Cognition Based Selling
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Adaptive Selling
Adaptive Selling
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Sales Instincts
Sales Instincts
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Need Discovery
Need Discovery
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Win-Win Situation
Win-Win Situation
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Supportive Communication Style
Supportive Communication Style
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Emotive Communication Style
Emotive Communication Style
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Reflective Communication Style
Reflective Communication Style
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Directive Communication Style
Directive Communication Style
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Prospecting
Prospecting
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Pre-Approach
Pre-Approach
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Approach
Approach
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Presentation
Presentation
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Overcoming Objections
Overcoming Objections
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Close
Close
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Follow-up
Follow-up
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CREATE-ET Project
CREATE-ET Project
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Negotiation Tactics
Negotiation Tactics
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Integrative Potential
Integrative Potential
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Foreign Language Influence on Negotiations
Foreign Language Influence on Negotiations
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Context Variables
Context Variables
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Seller's Lowest Acceptable Price
Seller's Lowest Acceptable Price
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Buyer's Highest Acceptable Price
Buyer's Highest Acceptable Price
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Zone Of Possible Agreement (ZOPA)
Zone Of Possible Agreement (ZOPA)
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Contingency Value
Contingency Value
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Expected Value
Expected Value
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Anchoring
Anchoring
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Study Notes
The Art of Selling and Negotiation
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Behavioral psychology, "yes-funnel" approach involves asking leading questions to build trust and rapport, increasing connection.
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AIDA framework (Attention, Interest, Desire, Action) sequences steps for the buying process, with sales messages bridging mental states.
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Emotion-based selling (stimulus-response) uses stimuli to elicit predictable responses, while cognition-based selling (complex) emphasizes customer needs and rational choices.
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Sales psychology principles include reciprocity (feeling obligated to return favors), scarcity (high value on limited items), consistency (desire for consistent actions), cooperation (building community and trust), labeling (positive labels influence behavior), self-fulfilling prophecies (expectations shape outcomes), and social proof (following others' actions).
Customer Segmentation
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Customer segmentation divides plans for certain customer profiles, creating homogeneous groups (e.g., student plans vs. family plans).
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Segmentation considers psychographic (interests, etc.) and demographic factors (age, race).
Complex Selling Matrix
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A matrix categorizes customer problems (e.g., "clear" or "less clear") and corresponding sales approaches (e.g., "match a need," "trial & error").
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Different industries (e.g., retail, project management) and corresponding sales skills are considered.
Adaptive Selling
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Adaptive selling involves modifying sales behaviors based on perceived information during interactions (Spiro & Weitz 1990).
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This is contrasted with non adaptive selling where the same approach is used in all situations.
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Seven steps of adaptive selling include prospecting (finding new customers), pre-approach (researching customer), approach (building rapport with customer), presentation (selling benefits and attributes), overcoming objections, closing (getting commitment), and follow-up (maintenance).
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Key communication styles (e.g., supportive, emotive, reflective, directive) influence effectiveness and customer interactions.
Negotiation
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1st Class: Team Negotiation (Pepulator): The prisoner's dilemma illustrates scenarios where individual rationality leads to suboptimal outcomes. Dominant strategy, Pareto Optimal (focus on group benefit), and social dilemma are explored through game simulations.
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2nd Class: "Hamilton Real Estate": Negotiations involve strategies, assessing best alternatives to a negotiated agreement (BATNA), calculating reservation values, and analyzing the zone of possible agreement (ZOPA) for successful outcomes.
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Contingency Contracts: Strategies for complex agreements featuring conditional payments (e.g., based on future events).
Key Concepts
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Anchoring effect: Prior information influences subsequent judgments.
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Reciprocal concessions: Negotiating parties often respond to concessions with similar concessions.
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First offer: Offers an anchoring point often influencing subsequent negotiation outcomes.
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Win-win outcomes: Integrative negotiation prioritizes solutions beneficial for all parties.
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