Podcast
Questions and Answers
What is the primary objective of sales promotion activities?
What is the primary objective of sales promotion activities?
- To create brand awareness through advertising
- To provide short-term incentives to boost sales (correct)
- To train salespeople in personal selling techniques
- To build long-term relationships with customers
Which of the following is NOT a type of sales promotion tool used to promote to customers?
Which of the following is NOT a type of sales promotion tool used to promote to customers?
- Discounts
- Bonus for salespeople (correct)
- Cooperative advertising
- Free samples
What is another term for short-term incentives used to boost sales?
What is another term for short-term incentives used to boost sales?
- Publicity
- Personal selling
- Sales promotion (correct)
- Advertising
What is a key benefit of using sales promotion tools when introducing a new product to the market?
What is a key benefit of using sales promotion tools when introducing a new product to the market?
What is a type of sales promotion activity that is used to promote to tradesmen or middlemen?
What is a type of sales promotion activity that is used to promote to tradesmen or middlemen?
What is an advantage of sales promotion activities?
What is an advantage of sales promotion activities?
What type of sales promotion offers another product as a gift along with the purchase of a product?
What type of sales promotion offers another product as a gift along with the purchase of a product?
What is the type of sales promotion that offers extra quantity of a product?
What is the type of sales promotion that offers extra quantity of a product?
What type of sales promotion involves scratching a card or bursting a cracker to win a prize?
What type of sales promotion involves scratching a card or bursting a cracker to win a prize?
What type of sales promotion involves a chance to win a prize through a lucky draw coupon?
What type of sales promotion involves a chance to win a prize through a lucky draw coupon?
What type of sales promotion offers a usable benefit such as a holiday package or a discount voucher?
What type of sales promotion offers a usable benefit such as a holiday package or a discount voucher?
What is the main purpose of sales promotions such as product combinations and quantity gifts?
What is the main purpose of sales promotions such as product combinations and quantity gifts?
What is the primary purpose of sales promotion activities in a firm's overall promotional efforts?
What is the primary purpose of sales promotion activities in a firm's overall promotional efforts?
What is a potential limitation of frequently relying on sales promotion?
What is a potential limitation of frequently relying on sales promotion?
What is an example of a rebate sales promotion activity?
What is an example of a rebate sales promotion activity?
What is a common use of refund sales promotion activities?
What is a common use of refund sales promotion activities?
What is the purpose of a discount sales promotion activity?
What is the purpose of a discount sales promotion activity?
What is a potential consequence of using sales promotion tools on a product's image?
What is a potential consequence of using sales promotion tools on a product's image?
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