Sales Promotion Techniques

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What is the primary objective of sales promotion activities?

To create brand awareness through advertising

To provide short-term incentives to boost sales (correct)

To train salespeople in personal selling techniques

To build long-term relationships with customers

Which of the following is NOT a type of sales promotion tool used to promote to customers?

Discounts

Bonus for salespeople (correct)

Cooperative advertising

Free samples

What is another term for short-term incentives used to boost sales?

Publicity

Personal selling

Sales promotion (correct)

Advertising

What is a key benefit of using sales promotion tools when introducing a new product to the market?

It induces people to try the new product Signup and view all the answers

What is a type of sales promotion activity that is used to promote to tradesmen or middlemen?

Dealer discounts Signup and view all the answers

What is an advantage of sales promotion activities?

It attracts attention of the people due to the use of incentives Signup and view all the answers

What type of sales promotion offers another product as a gift along with the purchase of a product?

Product combination Signup and view all the answers

What is the type of sales promotion that offers extra quantity of a product?

Quantity gift Signup and view all the answers

What type of sales promotion involves scratching a card or bursting a cracker to win a prize?

Instant draws and assigned gift Signup and view all the answers

What type of sales promotion involves a chance to win a prize through a lucky draw coupon?

Lucky draw Signup and view all the answers

What type of sales promotion offers a usable benefit such as a holiday package or a discount voucher?

Usable benefit Signup and view all the answers

What is the main purpose of sales promotions such as product combinations and quantity gifts?

To incentivize customers to make a purchase Signup and view all the answers

What is the primary purpose of sales promotion activities in a firm's overall promotional efforts?

To supplement and add to the overall effectiveness of personal selling and advertising efforts Signup and view all the answers

What is a potential limitation of frequently relying on sales promotion?

It reflects crisis in the sales process Signup and view all the answers

What is an example of a rebate sales promotion activity?

A car manufacturer's offer to sell a particular brand of car at a discount of ` 10,000, for a limited period Signup and view all the answers

What is a common use of refund sales promotion activities?

To boost the sales of food products Signup and view all the answers

What is the purpose of a discount sales promotion activity?

To offer products at less than the list price Signup and view all the answers

What is a potential consequence of using sales promotion tools on a product's image?

It spoils the product image Signup and view all the answers

Sales Promotion Techniques

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