18 Questions
What is the primary objective of sales promotion activities?
To provide short-term incentives to boost sales
Which of the following is NOT a type of sales promotion tool used to promote to customers?
Bonus for salespeople
What is another term for short-term incentives used to boost sales?
Sales promotion
What is a key benefit of using sales promotion tools when introducing a new product to the market?
It induces people to try the new product
What is a type of sales promotion activity that is used to promote to tradesmen or middlemen?
Dealer discounts
What is an advantage of sales promotion activities?
It attracts attention of the people due to the use of incentives
What type of sales promotion offers another product as a gift along with the purchase of a product?
Product combination
What is the type of sales promotion that offers extra quantity of a product?
Quantity gift
What type of sales promotion involves scratching a card or bursting a cracker to win a prize?
Instant draws and assigned gift
What type of sales promotion involves a chance to win a prize through a lucky draw coupon?
Lucky draw
What type of sales promotion offers a usable benefit such as a holiday package or a discount voucher?
Usable benefit
What is the main purpose of sales promotions such as product combinations and quantity gifts?
To incentivize customers to make a purchase
What is the primary purpose of sales promotion activities in a firm's overall promotional efforts?
To supplement and add to the overall effectiveness of personal selling and advertising efforts
What is a potential limitation of frequently relying on sales promotion?
It reflects crisis in the sales process
What is an example of a rebate sales promotion activity?
A car manufacturer's offer to sell a particular brand of car at a discount of ` 10,000, for a limited period
What is a common use of refund sales promotion activities?
To boost the sales of food products
What is the purpose of a discount sales promotion activity?
To offer products at less than the list price
What is a potential consequence of using sales promotion tools on a product's image?
It spoils the product image
Test your knowledge of sales promotion strategies, including short-term incentives, discounts, free gifts, and sample distributions, used to boost sales and supplement other promotional efforts.
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