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Sales Promotion and Its Role in Marketing

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Sales Promotion and Its Role in Marketing

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Questions and Answers

Which of the following refers to any form of news, commercially significant, about a product or service or institution that is not paid for?

Promotion

Advertising

Publicity (correct)

Sales promotion

What is the main difference between advertising and sales promotion?

Advertising aims to move the buyer towards the product, while sales promotion aims to move the product towards the buyer. (correct)

Advertising is a non-personal presentation of goods or services, while sales promotion includes displays, shows, and demonstrations.

Advertising is non-recurrent in nature, while sales promotion is continuously used.

Advertising is a commercial transaction, while sales promotion is non-paid.

Which of the following activities is considered part of sales promotion?

Publicity

Displays (correct)

Personal selling

What term refers to any non-personal presentation of goods or services by an identified sponsor?

Advertising (B) Signup and view all the answers

Which of the following activities makes advertising and personal selling more effective?

Sales promotion (B) Signup and view all the answers

What is the main purpose of personal selling?

To instigate and persuade buyers to buy (A) Signup and view all the answers

In what stage of a product's life cycle are heavy promotional expenses incurred to popularize the brand name?

Introduction stage (C) Signup and view all the answers

What is the primary objective of promotion according to the passage?

To inform buyers about the products and services (A) Signup and view all the answers

What is meant by public relations in the context of the passage?

Maintaining rapport with members of the public (C) Signup and view all the answers

Why do some manufacturers constantly update their products?

To sustain market by exceeding competitors' features (B) Signup and view all the answers