Podcast
Questions and Answers
Which of the following refers to any form of news, commercially significant, about a product or service or institution that is not paid for?
Which of the following refers to any form of news, commercially significant, about a product or service or institution that is not paid for?
- Promotion
- Advertising
- Publicity (correct)
- Sales promotion
What is the main difference between advertising and sales promotion?
What is the main difference between advertising and sales promotion?
- Advertising aims to move the buyer towards the product, while sales promotion aims to move the product towards the buyer. (correct)
- Advertising is a non-personal presentation of goods or services, while sales promotion includes displays, shows, and demonstrations.
- Advertising is non-recurrent in nature, while sales promotion is continuously used.
- Advertising is a commercial transaction, while sales promotion is non-paid.
Which of the following activities is considered part of sales promotion?
Which of the following activities is considered part of sales promotion?
- Advertisement
- Publicity
- Displays (correct)
- Personal selling
What term refers to any non-personal presentation of goods or services by an identified sponsor?
What term refers to any non-personal presentation of goods or services by an identified sponsor?
Which of the following activities makes advertising and personal selling more effective?
Which of the following activities makes advertising and personal selling more effective?
What is the main purpose of personal selling?
What is the main purpose of personal selling?
In what stage of a product's life cycle are heavy promotional expenses incurred to popularize the brand name?
In what stage of a product's life cycle are heavy promotional expenses incurred to popularize the brand name?
What is the primary objective of promotion according to the passage?
What is the primary objective of promotion according to the passage?
What is meant by public relations in the context of the passage?
What is meant by public relations in the context of the passage?
Why do some manufacturers constantly update their products?
Why do some manufacturers constantly update their products?
