Questions and Answers
Which of the following refers to any form of news, commercially significant, about a product or service or institution that is not paid for?
Publicity
What is the main difference between advertising and sales promotion?
Advertising aims to move the buyer towards the product, while sales promotion aims to move the product towards the buyer.
Which of the following activities is considered part of sales promotion?
Displays
What term refers to any non-personal presentation of goods or services by an identified sponsor?
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Which of the following activities makes advertising and personal selling more effective?
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What is the main purpose of personal selling?
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In what stage of a product's life cycle are heavy promotional expenses incurred to popularize the brand name?
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What is the primary objective of promotion according to the passage?
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What is meant by public relations in the context of the passage?
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Why do some manufacturers constantly update their products?
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