Retail Store Environment Quiz
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Questions and Answers

The primary objectives of a store environment are to develop a store image and increase space productivity.

True (A)

A well-designed store layout does not impact customer circulation through the store.

False (B)

Visual communications play a crucial role in attracting customers to a retail store.

True (A)

A floor plan is only about aesthetics and has no functional implications.

<p>False (B)</p> Signup and view all the answers

The psychology of merchandise presentation is irrelevant to a store's sales productivity.

<p>False (B)</p> Signup and view all the answers

Microretailing involves a retailer operating over a narrow geographic area.

<p>False (B)</p> Signup and view all the answers

Store layout management includes understanding how customers circulate through the store.

<p>True (A)</p> Signup and view all the answers

Merchandise presentation techniques do not influence the customer's shopping behavior.

<p>False (B)</p> Signup and view all the answers

Stack-outs refer to pallets of merchandise displayed in front of the main shelves.

<p>True (A)</p> Signup and view all the answers

Space allocation planning only focuses on selling areas within a store.

<p>False (B)</p> Signup and view all the answers

The elements that compose the store environment include only physical features and not customer experience aspects.

<p>False (B)</p> Signup and view all the answers

A Space Productivity Index compares a merchandise category's gross margin to its selling space used.

<p>True (A)</p> Signup and view all the answers

Planograms are used to outline how merchandise should be displayed on the shelf.

<p>True (A)</p> Signup and view all the answers

Circulation is unrelated to space allocation in store planning.

<p>False (B)</p> Signup and view all the answers

Shrinkage prevention is a secondary consideration in store planning.

<p>False (B)</p> Signup and view all the answers

Allocating functional spaces does not include areas like offices and back rooms.

<p>False (B)</p> Signup and view all the answers

A free-flow layout groups fixtures and merchandise into rigid patterns on the sales floor.

<p>False (B)</p> Signup and view all the answers

In a grid layout, counters and fixtures are typically arranged at right angles throughout the store.

<p>True (A)</p> Signup and view all the answers

A loop layout involves a major customer aisle that provides a direct path from the entrance to the back of the store without returning to the front.

<p>False (B)</p> Signup and view all the answers

The spine layout features a single main aisle that transports customers in one direction only.

<p>False (B)</p> Signup and view all the answers

The major feature of a loop layout is that it can take the shape of a circle, square, or rectangle.

<p>True (A)</p> Signup and view all the answers

In a free-flow layout, the arrangement of merchandise is strictly linear.

<p>False (B)</p> Signup and view all the answers

Grid layouts are primarily designed to create a relaxed shopping atmosphere.

<p>False (B)</p> Signup and view all the answers

Spine layouts only allow for either a free-flow or a grid pattern, but not both.

<p>False (B)</p> Signup and view all the answers

On-shelf merchandising requires that merchandise be displayed attractively and be easy to access.

<p>True (A)</p> Signup and view all the answers

Hardlines fixtures are designed solely for apparel and clothing items.

<p>False (B)</p> Signup and view all the answers

A feature fixture is meant to draw attention to specific characteristics of merchandise.

<p>True (A)</p> Signup and view all the answers

Bulk fixtures are generally perceived as heavy and cumbersome in display.

<p>False (B)</p> Signup and view all the answers

Visual merchandising is not a consideration when selecting fixtures.

<p>False (B)</p> Signup and view all the answers

Fixtures used in merchandise presentation must be difficult to maintain.

<p>False (B)</p> Signup and view all the answers

Wall fixtures are a type of display fixture used in stores.

<p>True (A)</p> Signup and view all the answers

Merchandise presentation does not involve planning how products are displayed on counters or shelves.

<p>False (B)</p> Signup and view all the answers

Folding merchandise can help create a high fashion image.

<p>True (A)</p> Signup and view all the answers

Stacking large hardline merchandise on shelves gives an image of high volume and high price.

<p>False (B)</p> Signup and view all the answers

Dumping small merchandise in bins creates a low volume, high cost image.

<p>False (B)</p> Signup and view all the answers

Key psychological factors in merchandising include angles and sightlines.

<p>True (A)</p> Signup and view all the answers

Vertical color blocking is unrelated to merchandise presentation.

<p>False (B)</p> Signup and view all the answers

Softlines merchandise includes items like batteries and candy.

<p>False (B)</p> Signup and view all the answers

Merchandise presentation planning does not involve considering the value/fashion image.

<p>False (B)</p> Signup and view all the answers

Peg hooks are primarily used for displaying hardline merchandise only.

<p>False (B)</p> Signup and view all the answers

Directional signage is usually small and placed near the merchandise displays.

<p>False (B)</p> Signup and view all the answers

Point-of-sale signage primarily focuses on displaying the price of merchandise.

<p>True (A)</p> Signup and view all the answers

Lifestyle graphics must appeal to a specific demographic to be effective.

<p>False (B)</p> Signup and view all the answers

Category signage is intended to be seen from a longer distance than departmental signage.

<p>False (B)</p> Signup and view all the answers

The name, logo, and retail identity must reflect the retailer’s merchandising mission.

<p>True (A)</p> Signup and view all the answers

Institutional signage describes customer service policies and the store's merchandising mission.

<p>True (A)</p> Signup and view all the answers

All signage types in retail serve the same purpose regardless of their placement or size.

<p>False (B)</p> Signup and view all the answers

Departmental signage is placed low to the ground to enhance visibility.

<p>False (B)</p> Signup and view all the answers

Flashcards

Store Environment Elements

Features that make up a store's physical space, like layout, fixtures, and lighting.

Store Environment Objectives

Goals of a store's layout and design; to create a recognizable image and make good use of available space.

Store Planning

The process of deciding how a store will be designed and organized.

Floor plan

A diagram showing the arrangement of departments, customer flow, and space allocation within a store.

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Store Image

The overall feeling a store wants customers to get, like trendy or classic.

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Space Productivity

Making the best use of the space available within a store.

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Merchandise Presentation

Methods and techniques of displaying merchandise in retail stores to increase sales.

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Fixtures

Equipment used to hold and display products in a retail store.

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Microretailing

A chain store adapting its merchandise and services to the local area's needs.

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Stack-outs

Merchandise pallets placed directly on the sales floor.

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Store space allocation

Planning how to use different parts of the store.

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Space Productivity Index

Shows how much profit a product category generates relative to the space used.

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Planograms

Detailed diagrams showing optimal merchandise placement on shelves.

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Back room

Non-selling area for storage and support functions.

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Non-selling areas

Parts of the store not used for selling merchandise (e.g., offices, service areas, aisles).

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Floor and Wall Merchandise Space

Designated areas for showcasing products on the floor or walls.

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Free-flow layout

Fixtures and merchandise are arranged in flowing patterns on the sales floor.

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Grid layout

Counters and fixtures are arranged in long rows usually at right angles throughout the store.

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Loop layout

A major aisle loops through the store, often in a circle, square, or rectangle, returning customers to the front.

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Spine layout

A single main aisle runs through the store, with product departments branching off it.

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Circulation

Movement of customers through the store.

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Merchandise

Goods offered for sale in a store.

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Folding Merchandise

Displaying softlines (like clothes or towels) by neatly folding and stacking them. This creates a high-fashion image and is often used for higher-margin items.

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Stacking Merchandise

Displaying large or hardline merchandise (like appliances or books) by stacking them on shelves or platforms. This creates an image of volume and value.

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Dumping Merchandise

Displaying small, high-volume merchandise (like socks or candy) by simply dumping them into bins or baskets. This creates a perception of affordability and value.

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Value/Fashion Image

The perception customers have of a store's pricing and style. This can be influenced by merchandise presentation and store design.

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Angles and Sightlines

The way customers see and navigate a store. Strategic placement of merchandise can improve visibility and encourage exploration.

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Vertical Color Blocking

Using vertical color patterns to create visual interest and draw attention to specific merchandise areas. Different colors can create distinct zones within a store.

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45-Degree Customer Sightline

Positioning merchandise so customers can easily see and access it when standing at a 45-degree angle to a display shelf.

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Merchandise Presentation Planning

The process of deciding how to display merchandise in a store to optimize customer experience, drive sales, and reinforce the brand image.

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Retail Identity

The unique image a retailer projects through its name, logo, and overall appearance, reflecting its merchandising mission.

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Institutional Signage

Signage that communicates a retailer's mission, service policies, and other important messages to customers.

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Directional Signage

Large signs placed high throughout a store to guide customers to different departments or areas.

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Departmental Signage

Signs that identify specific departments or sections within a store, often large and placed high.

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Category Signage

Smaller signs placed near merchandise displays to identify specific product categories or items.

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Point-of-Sale (POS) Signage

Small signs placed very close to merchandise, providing detailed information like price and product features.

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Lifestyle Graphics

Images that showcase merchandise being used in everyday situations, conveying an image that encourages purchase.

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Lifestyle Photography

Photographs used to represent a product's lifestyle application, aiming to appeal to a broad audience.

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On-shelf merchandising

The way merchandise like clothes, electronics, or food are arranged and displayed on shelves, counters, and racks in a store to make it appealing and easy to find.

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Feature fixture

A display that highlights specific items or features (like color, shape, or style) to attract attention and encourage customers to explore.

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Hardlines fixtures

Displays designed for showcasing sturdy, non-flexible items like furniture, electronics, and appliances.

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Softlines fixtures

Displays for showcasing flexible items like clothes, towels, and bedding, often requiring different arrangements and presentation methods.

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Bulk or capacity fixture

A fixture intended to hold large quantities of merchandise without looking cluttered or overwhelming.

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Wall fixtures

Displays designed to be placed against a wall to maximize space and create a visually appealing presentation.

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Visual merchandising

The art of showcasing merchandise in a way that attracts attention, tells a story, and encourages customers to make a purchase.

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Study Notes

Learning Objectives

  • List elements of a store's environment and define its primary objectives.
  • Discuss steps involved in planning a store.
  • Describe how various fixtures, merchandise presentation methods, and techniques, and the psychology of merchandise presentation are used to increase sales floor productivity.
  • Describe why store design is important for a store's success.
  • Explain the role of visual communications in a retail store.

Introduction to Store Layout Management

  • Elements of the store environment
  • Objectives of the store environment (developing a store image, increasing space productivity)

Exhibit 13.1 - Elements That Compose the Store Environment

  • Visual Communications (Retail Identity, Graphics, POS Signage)
  • Store Planning (Space Allocation, Layout, Circulation)
  • Store Image and Productivity
  • Store Design (Exterior Design, Ambience, Lighting)
  • Merchandising (Fixture Selection, Merchandise Presentation, Visual Merchandising)

Objectives of the Store Environment

  • Developing a store image
  • Increasing space productivity

Store Planning

  • Floor plan: A schematic showing merchandise and customer service locations, customer circulation, and space allocation for each department.
  • Microretailing: A chain retailer tailoring merchandise and services to the needs of the immediate trading area.
  • Stack-outs: Pallets of merchandise displayed in front of main shelves.
  • Allocating space (types of space needed, back room, offices, service areas, aisles, floor merchandise space, wall merchandise space, space allocation planning, circulation, shrinkage prevention)
  • Space allocation planning: Improving space productivity in existing stores (space productivity index), space allocations for a new store (planograms).
  • Circulation: Free-flow layout, grid layout, loop layout, spine layout.

Store Planning Details

  • Free-flow layout: Fixtures and merchandise grouped into free-flowing patterns.
  • Grid layout: Counters and fixtures are arranged in long rows at right angles.
  • Loop layout: A major customer aisle loops through the store, returning customers to the front.
  • Spine layout: A main aisle runs from front to back, with merchandise departments branching off either side.

Planning Fixtures and Merchandise Presentation

  • On-shelf merchandising: Displaying merchandise on counters, racks, shelves, and fixtures. (Attractive presentation, easy understanding, reasonable maintenance)

Fixture Types

  • Hardlines fixtures: Hardware fixtures (often expensive).
  • Softlines fixtures: Clothing fixtures.
  • Bulk or capacity fixture: A display fixture for holding large amounts of merchandise without looking bulky.
  • Feature fixture: A display emphasizing specific features of merchandise (color, shape, style).
  • Wall fixtures

Merchandise Presentation Planning

  • Shelving: Placing merchandise on shelves in gondolas or wall systems (flexible, easily maintained).
  • Hanging: Apparel hung from softline fixtures like round racks or four-way racks.
  • Pegging: Hanging small merchandise from peg hooks (neat, orderly, labor-intensive).
  • Folding: Folding and stacking softlines items (creates high fashion image).
  • Stacking: Stacking large hardline items on shelves (gives a high volume, low-price impression).
  • Dumping: Large quantities of small items placed in bins (high volume, low cost).

Merchandise Presentation Planning- Psychological factors

  • Value/fashion image
  • Angles and sightlines
  • Vertical color blocking

Selecting Fixtures and Merchandise-Presentation Methods

  • Proper fixtures emphasize key selling attributes without overpowering.
  • Match the fixture to the merchandise, not the other way around.

Visual Merchandising

  • Artistic and theatrical display of merchandise as decor.
  • Visual displays located centrally or remotely to the on-shelf merchandise.
  • Incorporate relevant merchandise into the visuals.

Store Design

  • Storefront design: Clearly identifies store name and nature, includes exterior signage and storefront architecture.
  • Interior design: Finishes (materials) and architectural shapes.
  • Lighting design: Enhances sales (contemporary lighting requires electrical engineering knowledge).
  • Sounds and smells: Total sensory marketing—appeals to human senses (sight, hearing, smell, touch).

Visual Communications

  • Name, logo, and retail identity: Catchy, memorable, reflective of retailer's mission.
  • Institutional signage: Describes merchandising mission, customer service policies.
  • Directional, departmental, and category signage: Large for thorough visibility. Smaller category signage is close to merchandise.
  • Point-of-sale (POS) signage: Relatively small, displays item price.
  • Lifestyle graphics: Images for merchandise use cases, general and non-offensive representations.

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Related Documents

Store Layout and Design PDF

Description

Test your knowledge on the critical components of retail store environments, including store layout, merchandise presentation, and customer circulation. This quiz will explore how various factors impact store image and sales productivity. See how well you understand the psychology behind shopping behavior.

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