Retail Buying and Merchandising
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Questions and Answers

What is the first component of a Profit & Loss statement?

  • Gross Margin
  • Operating Expenses
  • Profit & Loss
  • Real Volume of Sales (Net Sales - Returns) (correct)
  • What is research in the buying process based on?

  • Market trends
  • Five-year averages
  • This year's sales
  • Last year's sales (correct)
  • What step comes after research in the buying process?

  • Planning (correct)
  • Managing
  • Purchasing
  • Selection
  • What is the purpose of a credit note?

    <p>To allow brands to give an amount and apply to a PO in a subsequent order</p> Signup and view all the answers

    What is the main difference between an Independent Office and a Merchandise Brokers Office?

    <p>The fee structure</p> Signup and view all the answers

    What is the 'Division' in a Purchase Order?

    <p>The classification of the product</p> Signup and view all the answers

    When does the Fall/Winter season begin?

    <p>August</p> Signup and view all the answers

    What is the purpose of the 'Completion' date in a Purchase Order?

    <p>The date the order is expected to be completed</p> Signup and view all the answers

    What is a major factor that affects the scope of a buyer's job?

    <p>Merchandise carried</p> Signup and view all the answers

    Who does a DMM typically report to?

    <p>GMM</p> Signup and view all the answers

    What is a key responsibility of a Senior Buyer?

    <p>Analyzing sales data from last year</p> Signup and view all the answers

    What is the primary role of a Planner in a retail organization?

    <p>To manage inventory levels</p> Signup and view all the answers

    What is a characteristic of a successful buyer?

    <p>Both A and B</p> Signup and view all the answers

    What type of products are classified as Soft Lines?

    <p>Apparel and accessories</p> Signup and view all the answers

    What is a benefit of centralized buying?

    <p>All of the above</p> Signup and view all the answers

    What is a type of departmentalization?

    <p>All of the above</p> Signup and view all the answers

    Study Notes

    Factors Affecting the Scope of the Buyer's Job

    • Merchandise carried, organizational structure, and size of the retail organization affect the scope of the buyer's job.

    DMM and GMM Roles

    • DMM responds to the GMM (Corporate: CEO → CFO → Buyer vs GMM → DMM → Buyer).

    Senior Buyer's Job Duties and Responsibilities

    • Ensure having the right product at the right price, time, and quantity.
    • Analyze last year's sales to forecast this year's sales.
    • Conduct market trips to overview the season (4-6 months in advance).
    • Analyze reports and fashion trends.
    • Negotiate with vendors on MOQ, price, and timing.
    • Price merchandise.

    Planner's Role

    • A planner monitors stock levels by store and tracks key items for sale (common in large companies).

    Personality Traits for Buyers

    • A buyer should have drive, vision, human relation skills (communication), and merchandise knowledge.
    • Know how to create a P/L statement and understand its factors.

    Soft and Hard Lines

    • Soft lines are apparel and accessories (linens, currents, pillows).
    • Hard lines are hardware, sporting goods, appliances, furniture, toys, and lawn and garden products.

    Centralized Buying

    • All buying activities are performed from central headquarters.
    • Benefits include steady flow of merchandise, more accurate sales forecasts, reduced expenses, and more purchasing power.

    Types of Centralized Buying

    • Centralized Merchandising Plan
    • Warehouse Requisition Plan

    Departmentalization

    • Functional (Controlling, Promotion, Operations, Merchandising)
    • Product Line
    • Geographic

    Profit and Loss Components

    • Real volume of Sales (Net Sales - Returns)
    • Cost Of Goods
    • Gross Margin (difference between COGS and net sales)
    • Operating Expenses (excluding COGS)
    • Profit & Loss

    Research and Planning

    • Research is based on last year's sales.
    • The process includes research, planning, selection, purchasing, and managing.

    Types of Buying Offices

    • Independent Office: Salaried/Fixed Fee
    • Merchandise Brokers Office: Store Owned buying office

    Credit Notes

    • A credit note allows brands to apply a dollar value to a future PO if something went wrong in a previous order.

    Purchase Order (PO)

    • A PO should include order details, division, total units, order date, shipping date, completion date, credit note, division, order type, total units, season, payment terms, and currency.

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    Description

    Learn about the key aspects of retail buying, including factors affecting the buyer's job, roles of DMM and GMM, and responsibilities of a senior buyer.

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