Retail Buyer Responsibilities

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Questions and Answers

Which activity is a primary responsibility of buyers in a retail setting?

  • Providing customer service and resolving complaints.
  • Analyzing sales data to forecast future demand and trends. (correct)
  • Managing in-store displays and visual merchandising.
  • Developing marketing campaigns to attract new customers.

What is a key aspect of price negotiation that buyers must consider?

  • Avoiding any form of negotiation to maintain consistent pricing.
  • Focusing solely on achieving the lowest possible price without considering other factors.
  • Building long-term relationships with suppliers based on mutual benefit. (correct)
  • Prioritizing short-term gains over sustainable partnerships.

How do buyers contribute to joint promotional activities?

  • By delegating all promotional responsibilities to the marketing department.
  • By collaborating with suppliers to create mutually beneficial promotional campaigns. (correct)
  • By avoiding promotional activities to maintain brand exclusivity.
  • By independently setting promotional prices without consulting suppliers.

What is the significance of buyers notifying manufacturers of shipments?

<p>It allows manufacturers to plan production schedules and manage inventory efficiently. (A)</p> Signup and view all the answers

Which action exemplifies effective customer information collection by a buyer?

<p>Using customer purchase history to personalize product recommendations. (D)</p> Signup and view all the answers

A buyer discovers a supplier consistently delivers late shipments. Which action best addresses this issue while maintaining a positive relationship?

<p>Communicating the impact of delays and collaboratively seeking solutions with the supplier. (B)</p> Signup and view all the answers

During price negotiations, a supplier offers a discount for a larger order quantity. Which consideration is MOST crucial for the buyer before accepting?

<p>The storage costs associated with the increased inventory level. (A)</p> Signup and view all the answers

How does a buyer's role in arranging joint promotions benefit both the retailer and the supplier?

<p>It drives sales volume for both parties through coordinated marketing efforts. (A)</p> Signup and view all the answers

A buyer receives negative customer feedback about a newly introduced product. What is the MOST appropriate course of action?

<p>Analyzing the feedback to identify potential product flaws or areas for improvement. (A)</p> Signup and view all the answers

To optimize inventory management, what data should a buyer prioritize when analyzing past sales?

<p>Sales trends, seasonality, and promotional impact. (B)</p> Signup and view all the answers

Flashcards

Collecting customer information

Collecting customer information is the responsibility of buyers to understand customer needs and preferences.

Negotiating prices

Negotiating prices is the responsibility of buyers to get the best deals for their company.

Notifying manufacturers of shipments

Notifying manufacturers of shipments is the responsibility of buyers to ensure timely delivery.

Study Notes

  • Buyers are responsible for:
    • Collecting customer information
    • Arranging joint promotions
    • Notifying manufacturers of shipments

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