Buying and Merchandising Roles

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Questions and Answers

What is a characteristic of Fenwick's buying system?

  • Operates a decentralized buying approach (correct)
  • Products are selected from finalized ranges of merchandise
  • Develops products in collaboration with suppliers
  • Centralized buying in a department at the retailer's Head Office

What does retail buying literature lack according to the text?

  • Diverse responsibilities of the roles (correct)
  • Fragmentation and contemporary research
  • Methods of buying and merchandising products
  • Collaboration with suppliers

In what way do buyers of branded products differ from buyers of own-label ranges?

  • Tailor selections to local customer needs
  • Develop products in collaboration with suppliers
  • Operate in a decentralized buying system
  • Select from finalized ranges of merchandise (correct)

What is the standard practice for B&M teams in larger retail chains?

<p>Subdivide responsibility by product type (C)</p> Signup and view all the answers

Which area of study are Models of Organisational Buyer Decision-Making largely based on?

<p>Research in B2B markets (B)</p> Signup and view all the answers

What is the fourth stage in the organisational decision process devised by Webster and Wind (1972)?

<p>Identifying buying alternatives (D)</p> Signup and view all the answers

Which type of retailers are often associated with selling branded or designer merchandise?

<p>Department stores (B)</p> Signup and view all the answers

What is the term used by UK retailers to describe the key events and processes that buyers carry out to select a product range?

<p>Buying cycle (C)</p> Signup and view all the answers

What do retailers base their sales forecasts on?

<p>Sales figures from the same period in the previous year (A)</p> Signup and view all the answers

For what purpose are budgets planned in retail?

<p>To decide on product areas and available funds (A)</p> Signup and view all the answers

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