Podcast
Questions and Answers
Retailers can improve post-purchase assessments by not building customer expectations.
Retailers can improve post-purchase assessments by not building customer expectations.
False (B)
Providing information about the proper use and care of products purchased can reduce customer satisfaction.
Providing information about the proper use and care of products purchased can reduce customer satisfaction.
False (B)
Warranties and guarantees can help reduce the negative feeling of risk for customers.
Warranties and guarantees can help reduce the negative feeling of risk for customers.
True (A)
Contacting customers periodically to ensure satisfaction is not important for retailers.
Contacting customers periodically to ensure satisfaction is not important for retailers.
The Extended Problem-solving decision process involves low physical, financial, and social risks.
The Extended Problem-solving decision process involves low physical, financial, and social risks.
Limited Problem-solving decision process requires minimal effort and time from customers.
Limited Problem-solving decision process requires minimal effort and time from customers.
Impulse buying can be encouraged by using hidden point-of-purchase (POP) displays.
Impulse buying can be encouraged by using hidden point-of-purchase (POP) displays.
Offering gum, mints, and beauty products near cash registers does not influence impulse buying.
Offering gum, mints, and beauty products near cash registers does not influence impulse buying.
Electronic shoppers are not influenced by complementary merchandise offered before checkout.
Electronic shoppers are not influenced by complementary merchandise offered before checkout.
Retailers should not aim for customer loyalty by ensuring customer satisfaction.
Retailers should not aim for customer loyalty by ensuring customer satisfaction.
