Corporate Social Responsibility - Breast Cancer Awareness Quiz
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Questions and Answers

Which term best describes the practice of companies engaging in symbolic communications with environmental issues without taking substantial action?

  • Eco-friendly marketing
  • Greenwashing (correct)
  • Corporate social responsibility
  • Sustainable development

    • What does the term 'green talk' versus 'green walk' refer to in the context of corporate behavior?

  • The balance between profits and sustainability
  • Discrepancy between environmental claims and actions (correct)
  • The communication style of a marketing campaign
  • The difference between CEO statements and employee initiatives

    • What does the public discourse on environmental responsibility and sustainability put pressure on corporations to do?

  • Increase profits
  • Implement greenwashing strategies
  • Take real action to address environmental problems (correct)
  • Engage in cause-related marketing

    • What is the primary objective of eco-marketing strategies?

    <p>To address concerns about animal and environmental harms</p> Signup and view all the answers

    Why is it important for companies to substantively address environmental issues rather than just engage in symbolic communications?

    <p>To maintain credibility with consumers and the public</p> Signup and view all the answers

    What did Carol Cone imply with her statement about cutting prices and copying innovation?

    <p>Corporations should focus on differentiating themselves through innovation rather than price competition.</p> Signup and view all the answers

    What impact can the rapid replication of innovations have on corporations, based on Carol Cone's statement?

    <p>Diminishes the competitive advantage of innovative products or services.</p> Signup and view all the answers

    What strategy do firms with poor environmental performance often use to appear environmentally friendly?

    <p>Emphasizing natural product performance</p> Signup and view all the answers

    How does the 'Real Men Wear Pink' campaign align with the NFL's revenue growth strategy?

    <p>It diversifies their revenue streams by targeting a specific demographic segment.</p> Signup and view all the answers

    According to Robert Eckert, what are consumers yearning to connect with?

    <p>People and things that add meaning to their lives</p> Signup and view all the answers

    Which of the following best describes the motivation behind corporations raising awareness about breast cancer?

    <p>To fulfill corporate social responsibility and enhance brand image.</p> Signup and view all the answers

    What is the main focus of cause-related marketing strategies?

    <p>Creating enhanced notions of beauty through natural products</p> Signup and view all the answers

    What is the potential impact of individual environmentalism becoming trendy?

    <p>Enhanced focus on aesthetics in environmental ethics</p> Signup and view all the answers

    How might the rapid replication of any innovation mentioned by Carol Cone affect a corporation's long-term sustainability?

    <p>It can lead to decreased brand loyalty and differentiation over time.</p> Signup and view all the answers

    What is a common theme in cause marketing to sell 'ethical' products?

    <p>Emphasizing community values and ecological well-being</p> Signup and view all the answers

    According to Joe Gallico in the text, why does basketball appeal to individuals with an Oriental background?

    <p>Because it values alertness, cleverness, and quick thinking.</p> Signup and view all the answers

    In the context of the text, what is the main purpose of dominant representations of criminals created by dominant groups?

    <p>To encourage conformity to societal norms set by dominant groups.</p> Signup and view all the answers

    How does Gabor's statement suggest that criminal behavior is perceived in terms of its root causes?

    <p>As rooted in genetic predispositions and early life experiences.</p> Signup and view all the answers

    In the text, what is the significance of the term 'discursive frames' in relation to representation?

    <p>They influence how words, symbols, and ideas are used to create meaning.</p> Signup and view all the answers

    What does the mascot 'Redmen' for St. John's Basketball signify based on the text?

    <p>A reinforcement of racial stereotypes and biases.</p> Signup and view all the answers

    What is the primary concern when discussing stereotypes in relation to criminals?

    <p>How the dominant groups create and use these stereotypes</p> Signup and view all the answers

    According to Paul Secord & Carl Backman, what do stereotypes do?

    <p>Assign specific traits to a particular social identity or group</p> Signup and view all the answers

    In a simulated jury experiment, what tendency did jury members exhibit?

    <p>Associating attractiveness with guilt</p> Signup and view all the answers

    How does representation play a role in the official version of law according to the text?

    <p>It is influenced by various factors such as race, gender, and class</p> Signup and view all the answers

    What is the significance of race, gender, class, and sexuality in legal proceedings?

    <p>They significantly influence court sentences</p> Signup and view all the answers

    How do critical criminologists view dominant representations?

    <p>As contested by those with power</p> Signup and view all the answers

    In the context of moral panic, what were racialized males often perceived as?

    <p>Super-predators and folk devils</p> Signup and view all the answers

    How was Bernhard Goetz portrayed in news coverage related to his actions?

    <p>'Good guy' and victim/hero</p> Signup and view all the answers

    What factors influenced the framing of news coverage related to George Zimmerman's actions?

    <p>Moral panic and racial stereotypes</p> Signup and view all the answers

    What was a common theme in the calls for action following the cases of Bernhard Goetz and George Zimmerman?

    <p>Strengthening the criminal justice system</p> Signup and view all the answers

    What is the primary focus of critical criminologists regarding stereotypes?

    <p>To challenge dominant representations created by dominant groups</p> Signup and view all the answers

    How do simulated jury experiments relate attractiveness and guilt?

    <p>They tend to associate attractiveness with guilt</p> Signup and view all the answers

    In the context of racialization, what is a characteristic of the shifting process mentioned in the text?

    <p>Racialization involves a continual transformation of perceptions</p> Signup and view all the answers

    How do dominant representations of criminals influence legal proceedings based on the text?

    <p>They significantly influence court-imposed sentences</p> Signup and view all the answers

    Why is representation considered vital in critical criminology?

    <p>Because it influences court decisions</p> Signup and view all the answers

    How did news coverage frame George Zimmerman's actions?

    <p>As a victim/hero, with divided coverage on who deserved criminal justice sanctions</p> Signup and view all the answers

    What was one of the calls for action following Bernhard Goetz's case?

    <p>Emphasis on access to education and housing to prevent similar incidents</p> Signup and view all the answers

    What concept was associated with Goetz's actions being mirrored as a fantasy within the context of perceived social breakdown due to crime in NYC?

    <p>Moral panic about racialized males as super-predators</p> Signup and view all the answers

    Why do critical criminologists argue that representations are contested by those who lack power?

    <p>Due to the unequal distribution of power that influences dominant representations</p> Signup and view all the answers

    In what way was Bernhard Goetz portrayed in news coverage related to his actions?

    <p>As a victim/hero reflecting society's fantasy during NYC's crime crisis</p> Signup and view all the answers

    Based on the text, what is the main purpose of dominant representations of criminals created by dominant groups?

    <p>To maintain conformity to the dominant group's societal vision.</p> Signup and view all the answers

    How does Gabor's statement about criminals suggest their behavior is perceived?

    <p>As solely rooted in heredity and early life experience.</p> Signup and view all the answers

    In the context of the text, what does the mascot 'Redmen' for St. John's Basketball signify?

    <p>A reflection of Oriental backgrounds in sports intelligence.</p> Signup and view all the answers

    What do discursive frames represent in the context of the text?

    <p>Words, symbols, and ideas used for representation and meaning creation.</p> Signup and view all the answers

    According to Joe Gallico in the text, why does basketball appeal to individuals with an Oriental background?

    <p>For its focus on smart-aleckness and scheming minds.</p> Signup and view all the answers

    How do critical criminologists view dominant representations?

    <p>As dynamic and contested by marginalized groups</p> Signup and view all the answers

    In what way were the news coverage of Bernhard Goetz and George Zimmerman different?

    <p>Goetz was seen as a hero while Zimmerman's coverage was divided</p> Signup and view all the answers

    What do discursive frames represent in the context of the text?

    <p>Contested meanings affected by power dynamics</p> Signup and view all the answers

    What is the significance of race, gender, class, and sexuality in legal proceedings?

    <p>They are essential factors shaping legal outcomes</p> Signup and view all the answers

    Why is representation considered vital in critical criminology?

    <p>To challenge dominant narratives and power structures</p> Signup and view all the answers

    According to Paul Secord & Carl Backman, what is the primary function of stereotypes?

    <p>To assign certain attributes to a social identity or group</p> Signup and view all the answers

    What do studies show about the influence of race, gender, class, and sexuality in court sentences according to the text?

    <p>They sometimes influence court decisions</p> Signup and view all the answers

    In the context of a simulated jury experiment mentioned in the text, what tendency did jury members exhibit?

    <p>Linking attractiveness with guilt</p> Signup and view all the answers

    What is one of the key aspects of representation highlighted by the text in relation to critical criminology?

    <p>It affects societal visions of how things should operate</p> Signup and view all the answers

    Based on the text, what correlation did the Simulated Jury Experiment highlight regarding attractiveness and guilt?

    <p>Attractiveness leads to guilt</p> Signup and view all the answers

    What is the main purpose of discursive frames in representation according to the text?

    <p>To create meaning and represent something through words and symbols</p> Signup and view all the answers

    How does Joe Gallico's statement about basketball appeal relate to stereotypes?

    <p>It reinforces stereotypes about different ethnic backgrounds and intelligence</p> Signup and view all the answers

    In the context of the text, what does the mascot 'Redmen' for St. John's Basketball symbolize?

    <p>Racial and cultural stereotyping</p> Signup and view all the answers

    How do dominant representations of criminals influence societal conformity?

    <p>By creating conformity to the visions of dominant groups</p> Signup and view all the answers

    Why does Gabor suggest that the distinction between criminals and non-criminals is flawed?

    <p>Because it oversimplifies the complexity of human behavior</p> Signup and view all the answers

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