Feb 12, 2024 green washing CL.pptx

GREEN/PINK WASHING AND GREEN CRIMINOLOGY Feb 12 2024  https://www.google.com/search?q=vesper&rlz=1C1RXQR_enCA974CA976& source=lnms&tbm=vid&sa=X&ved=2ahUKEwjq5bbBkpH9AhXqk2oFHRpGA QIQ_AUoAXoECAEQAw&biw=1920&bih=929&dpr=1#fpstate=ive&vld=cid: f9f1445b,vid:9dajBhMSd00  https://www.youtube.com/watch?v...

GREEN/PINK WASHING AND GREEN CRIMINOLOGY Feb 12 2024  https://www.google.com/search?q=vesper&rlz=1C1RXQR_enCA974CA976& source=lnms&tbm=vid&sa=X&ved=2ahUKEwjq5bbBkpH9AhXqk2oFHRpGA QIQ_AUoAXoECAEQAw&biw=1920&bih=929&dpr=1#fpstate=ive&vld=cid: f9f1445b,vid:9dajBhMSd00  https://www.youtube.com/watch?v=lGcJL6TG5cA&t=104s 2 ENVIRONMENT AND POPULAR CULTURE: What concerns are being expressed in the videos/popular culture? 3 HUMANS AGAINST NATURE?  https://www.youtube.com/watch?v=mgS1Lwr8gq8 - Do people agree with this idea? 4 ANTHROPOCENE: “MADE BY HUMANS” Period during which human activity has been the dominant influence on the environment. Notion that over 250 years of human activity is the main driver of epochal planetary transformations characterized by the increased concentration of atmospheric carbon dioxide and methane. 5 ANTHROPOCENE AND THE “HUMAN”  Anthropocene relies upon the notion that an undifferentiated “humanity” is to blame for the current environmental crisis. “Take a problem created by the 1%, then tell the 99% it’s their fault” Ex., are Indigenous folks equally to blame for the current crisis?  The “human” against “nature” narrative obscures or confuses how the environmental crisis is structured by colonialism and capitalism. The chief drivers of the current ecological crisis are not “anthropogenic” (made by humans), rather, it is “capitalogenic” (made by capital) and “colonialogenic” (made my colonialism) 6 CAPITALOCENE: MASTERY OVER NATURE  Global capitalist & colonial relations of mastery via the modern Cartesian European ego (rational, European Man) over nature that is held to be passive. 7 CAPITALOCENE: MASTERY OVER NATURE  The modern European ego conceptualizes non-human natures (animals, critters, land, water) into passive objects (“free gifts”) for the endless accumulation of capital.  Indigenous people represented as ‘nature- folk’ to be mastered. 8 WESTERN CAPITALIST CULTURE  The capitalocene draws a fictitious dichotomy between (rational) humans and animals/nature:  Divides the world into subjects and objects  result = ranking life and rendering animals and nature disposable via the logic of generalized domestication. Animals and nature matter only in their service to others – as yield value: as material or symbolic forms of sustenance, comfort, aesthetic pleasure, etc. 9 CAPITALOCENE AND DISPOSABILITY  Desecration and disposability relate to farmed & trapped animals as they slip furthest into the category of “ungovernable waste.” 10 GACEK: Growing concern over the environment over last 10 yrs Ex. climate change, ozone depletion, pollution, resource scarcity, habitat destruction, animal exploitation, species extinction 11 TAR SANDS: CAPITALOCENE 12 GACEK: Public discourse on environmental responsibility and sustainability continues to put pressure on corporations, especially as many “have been portrayed as one of the key causes of environmental problems” 13 GREENWASHING A strategy that companies adopt to engage in symbolic communications with environmental issues, without substantially addressing them in action. Symbolic information emanating from within an organization without substantive actions. Discrepancy b/n the ‘green talk’ and ‘green walk.’ 14 CANADA GOOSE:  https://www.canadagoose.com/ca/en/sustainability/sustainability.html  What keywords and ideas does the company promote to advance sustainability?  Does the eco-marketing strategies answer the concerns you have about animal and environmental harms?  How do these eco-marketing strategies make you feel and how would they influence your potential purchase of one of these coats? 15 CANADA GOOSE  Concerns stemmed from:  Use of coyote fur to line jacket hoods  company claims that real fur helps to better protect faces from frostbite and extreme cold temperatures than synthetic fur  Animal Justice: Canada Goose engages in false and misleading advertising related to the welfare of animals trapped for their fur  Use of traps that cause coyotes and s/endangered species significant injury and suffering.  Synthetic fur and other materials are regarded as highly warm and functional for winter jacket lining without the cause for animal mistreatment 16 Several Canada Goose peers, including Versace, Michael Kors and Gucci, have recently decided to stop using fur, while apparel makers Nike Inc. and Gap are looking to make their products more sustainable to cater to eco-conscious shoppers. 17 GREEN CRIMINOLOGY: What was once thought as criminology proper: the focus of crime, criminals, and criminality is no longer the case 18 GREEN WASHING: LEGITIMACY  In an attempt “to cash in on the green movement many firms with poor environmental performance sell themselves as being green” No public confidence and trust in a company means no public consumption of company goods and services 19 CAUSE MARKETING  https://www.nfb.ca/film/pink_ribbons_inc/interview/cause_marketing_cause_ branding/ 0-1:30 20 LEGITIMACY: “OUR” FEELINGS: Legitimacy goes beyond the corporation itself: - Do you feel a personal responsibility to help save the planet, or to help solve other social problems? 21 Today, individual environmentalism is increasingly trendy, “what are the implications for an environmental ethics infused with a sense of aesthetics/beauty?” 22 CAUSE-RELATED MARKETING:  Attempts to sell ‘ethical’ products to consumers use two main strategies: (1) they create “enhanced notions of beauty by emphasizing the performance of their natural products” and (2) they also “convey ideas of health through community values, which in turn enhances notions of personal health to include ecological well-being” 23 24 Robert Eckert, president/ CEO of Kraft Foods, told the annual meeting of the Association of National Advertisers: “Consumers are yearning to connect to people and things that will give meaning to their lives” 25 26  De Beers Canada Inc. pleaded guilty to one count of failing to provide mercury monitoring data relating its diamond mine, located near the Attawapiskat First Nation in 2014.  Evidence showed that the project pumped water from the open pit into the Granny Creek water system which flows into the Attawapiskat River which caused elevated mercury levels in the water and the fish populations.  The company agreed to pay a $100 fine and make a $50,000 donation to an agreed-upon charity. 27 SPECIES JUSTICE:  Against Western capitalist cultural value or capitalocene that draws a fictitious dichotomy between humans and animals  A species justice approach recognizes that non-human animals may bear rights just like their human counterparts  Promoting species justice allows us to begin to question why concerns about animals and other species are erroneously left out of greenwashing debates. 28 29 PURCHASE FOR A CAUSE? 30 31 RONALD REAGAN: “Volunteerism, is an essential part of our plan to give government back to the people. I believe the people are anxious for this responsibility.... We can show the world how to construct a social system more humane, more compassionate, and more effective in meeting its members’ needs than any ever known” 32 REGAN AND CAUSERELATED MARKETING:  https://www.nfb.ca/film/pink_ribbons_inc/interview/president_reagans_phila nthropic_push/ 33 CAUSE-RELATED MARKETING:  “No one wants to compete on the basis of price or innovation. Everyone can cut prices, and with today’s technology any innovation can be copied within ninety days” - Carol Cone, founder and CEO of Cone Communications 34 MARKETING THE CAMPAIGN  Avon, BMW, Estée Lauder, Ford Motor Company, General Electric, General Motors, J. C. Penney, Kelloggs, Lee Jeans, and the NFL 35 36 QUESTION: After watching the videos: How may one respond to the idea that it’s good that corporations are raising awareness about breast cancer? 37 PINK RIBBONS INC.  https://www.youtube.com/watch?v=J2xY2cxto1M&list=PLftJzTpBVdVUvLJKC D9PRL3Uqy71yRBio  https://www.youtube.com/watch?v=kb1tV-bTHvE&list=PLftJzTpBVdVUvLJKC D9PRL3Uqy71yRBio&index=4  (0-4:15)  https://www.youtube.com/watch?v=mKbM60bIDs0&list=PLftJzTpBVdVUvLJK CD9PRL3Uqy71yRBio&index=5  (0-1:13) 38 QUESTION: After watching the videos: How may one respond to the idea that it’s good that corporations are raising awareness about breast cancer? 39 NFL In 2022, the NFL generated a total revenue of $18.6 billion NFL commissioner, Roger Goodell, wants to reach $25 billion in annual revenues for the league by the year 2027. Part of strategy = “Real Men Wear Pink” 40 41 42 43