Research Methods: Questionnaires and Interviews
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Questions and Answers

A researcher is interested in understanding the in-depth experiences of individuals who have overcome significant adversity. Which research method would be the MOST appropriate for this type of study?

  • An experimental study manipulating levels of stress to observe their impact on psychological well-being.
  • A correlational study examining the relationship between resilience and social support.
  • A large-scale survey to identify common coping mechanisms.
  • A case study involving detailed interviews and observations of a small group of individuals. (correct)
  • A team of scientists aims to determine if a new drug effectively reduces blood pressure. Which research design is MOST suitable for establishing a cause-and-effect relationship in this scenario?

  • Descriptive research, measuring blood pressure in a large population.
  • Correlational research, examining the relationship between drug dosage and blood pressure levels.
  • Observational research, tracking blood pressure changes in patients taking the drug.
  • Experimental research, using a randomized controlled trial to compare the drug to a placebo. (correct)
  • A marketing firm wants to understand consumer preferences for a new product line. They plan to gather data on demographics, purchase history, and attitudes towards the brand. Which research design aligns BEST with this goal?

  • Descriptive, to provide a detailed overview of consumer characteristics and preferences. (correct)
  • Meta-analysis, to combine previous research findings on similar products.
  • Correlational, to find relationships between consumer demographics and sales.
  • Experimental, to test the impact of different advertising strategies on sales.
  • A historian is writing a book about the cultural impact of World War II. They extensively cite primary source documents and literary works. Which citation style would be MOST appropriate for this project?

    <p>Chicago (Notes and Bibliography), given its common use in history and literature. (A)</p> Signup and view all the answers

    Which data collection method is characterized by a structured conversation between a researcher and a respondent?

    <p>Interview (D)</p> Signup and view all the answers

    A researcher wants to gather detailed, qualitative data about consumer preferences for a new product line. Which type of question would be most suitable for this purpose?

    <p>Open-ended questions (B)</p> Signup and view all the answers

    A marketing team needs to quickly assess customer satisfaction with a recent service. Which type of question would be most efficient for gathering this data?

    <p>Rating scale questions (B)</p> Signup and view all the answers

    A scientist is studying the behavior of primates in their natural habitat without interfering. Which primary data collection method are they employing?

    <p>Observation (D)</p> Signup and view all the answers

    In which research scenario would a case study approach be MOST appropriate?

    <p>Understanding the complex factors contributing to the success of a particular start-up company. (D)</p> Signup and view all the answers

    A historian is researching the social impact of the Industrial Revolution by analyzing census records, newspaper articles, and personal letters from the period. What type of data are these sources?

    <p>Secondary data (A)</p> Signup and view all the answers

    A researcher aims to understand the prevailing attitudes towards climate change among the general public. Which secondary data source would be MOST relevant for gathering this information?

    <p>Government reports and publications on environmental policies. (B)</p> Signup and view all the answers

    A company wants to gather feedback on a new product from a group of potential customers before its official release. Which primary data collection method would be most suitable for this early-stage feedback?

    <p>Conducting a focus group discussion with potential customers (B)</p> Signup and view all the answers

    Flashcards

    APA Style

    A citation format focusing on author's name and publication year, used in social sciences.

    MLA Style

    A citation method prioritizing author's name and page number, mainly for humanities.

    Descriptive Research Design

    Research aimed at describing characteristics without testing hypotheses; utilizes surveys and observations.

    Correlational Research Design

    Research exploring relationships between variables without manipulating them, does not establish causation.

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    Experimental Research Design

    Research that manipulates variables to determine causality; establishes cause-and-effect relationships.

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    Questionnaire

    A structured set of questions used to gather data from respondents.

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    Interview

    A structured conversation where one person asks questions and another answers.

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    Observation

    Face-to-face interaction to witness a respondent's actual activity.

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    Open-ended questions

    Questions allowing free-form answers for detailed data.

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    Close-ended questions

    Questions with predefined options for easier analysis.

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    Primary data

    Data collected firsthand for a specific research purpose.

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    Secondary data

    Data that has been collected and published by others for different uses.

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    Field Studies

    Research collecting data outside of labs or classrooms.

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    Study Notes

    Questionnaires, Interviews, and Observation

    • A questionnaire is a structured set of questions used to collect data from a population regarding attributes, attitudes, and actions.
    • An interview is a structured conversation where one person asks questions and the other provides answers.
    • Observation involves a face-to-face interaction with the respondent to gather data on their activity.

    Question Types

    • Open-ended questions allow respondents to answer in their own words, providing detailed qualitative data.
    • Closed-ended questions provide pre-defined response options, making data analysis easier.
    • Rating scale questions measure attitudes, opinions, and satisfaction using a scale.

    Primary Data Sources

    • Primary data is collected firsthand for a specific research purpose, offering original, unanalyzed information.
    • Common primary data sources include surveys, questionnaires, interviews, experiments, observations, case studies, field studies, focus groups, and direct measurements.

    Secondary Data Sources

    • Secondary data is already collected, processed, and published for purposes other than the current research.
    • Sources include books, research papers, government reports, databases, news media, company records, industry reports, public databases, social media data, historical documents, and census data.

    Research Designs

    • Descriptive: Describes characteristics of a population without testing hypotheses. Uses methods like surveys, case studies, and observations. For example, describing demographic characteristics of consumers, or classroom behavior patterns.
    • Correlational: Explores relationships between variables without manipulating them. Uses methods like surveys or observations. For example, studying the correlation between study hours and academic performance.
    • Experimental: Aims to determine causality by manipulating variables and observing effects. Uses methods like randomized controlled trials, laboratory or field experiments. For example, testing a new teaching method to improve student performance.

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    Description

    Explore the various methods of data collection, including questionnaires, interviews, and observations. Learn about different question types and primary data sources that are essential in research. This quiz will test your understanding of these fundamental concepts.

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