Podcast
Questions and Answers
Which of the following correctly describes the difference between basic and applied research?
Which of the following correctly describes the difference between basic and applied research?
- Basic research focuses on understanding a problem, while applied research seeks to solve a specific problem. (correct)
- Basic research provides solutions and validation, while applied research develops scientific theories.
- Basic research is more theoretical, while applied research is more practical.
- Basic research is conducted in a real-world setting, while applied research is conducted in a laboratory setting.
Which type of qualitative research aims to describe the lived experiences of participants to understand a phenomenon?
Which type of qualitative research aims to describe the lived experiences of participants to understand a phenomenon?
- Ethnography
- Phenomenology (correct)
- Grounded Theory
- Case Study
In what type of qualitative research does the researcher examine a single person or institution in depth?
In what type of qualitative research does the researcher examine a single person or institution in depth?
- Case Study (correct)
- Grounded Theory
- Historical Analysis
- Ethnography
What type of qualitative research aims to develop a theory to explain a phenomenon, often building upon descriptions provided by phenomenological studies?
What type of qualitative research aims to develop a theory to explain a phenomenon, often building upon descriptions provided by phenomenological studies?
Which type of qualitative research analyzes past event data to gain insights into the past?
Which type of qualitative research analyzes past event data to gain insights into the past?
What is the primary goal of Narrative/Content & Discourse Analysis?
What is the primary goal of Narrative/Content & Discourse Analysis?
Which of the following is NOT a major field where qualitative research is commonly used?
Which of the following is NOT a major field where qualitative research is commonly used?
Which of the following best defines 'research', as described in the text?
Which of the following best defines 'research', as described in the text?
Flashcards
Research
Research
A verified approach to solve problems using formal methods.
Basic Research
Basic Research
Research aimed at enhancing understanding of a problem and developing theories.
Applied Research
Applied Research
Research designed to answer specific questions and provide practical solutions.
Phenomenology
Phenomenology
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Ethnography
Ethnography
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Grounded Theory
Grounded Theory
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Case Study
Case Study
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Historical Analysis
Historical Analysis
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Study Notes
Research Methods
- Research is a verified approach using steps to solve problems that can't be solved with typical means
- Basic research focuses on understanding a problem, while applied research finds a solution for a problem
- Research has specific characteristics: empirical, systematic, controlled, employs hypotheses, analytical, objective, and original work
- Research processes involve defining the problem, reviewing related literature, formulating hypotheses, and designing the research
- Research data is collected, analyzed, and reported.
Qualitative Research
- Qualitative research is naturalistic and based on real-life situations
- Purposeful selection of participants is key
- Detailed descriptions of participant responses are important
- Qualitative research requires engagement with and neutrality toward the subject matter
- Follows an inductive procedure
- Useful in a variety of fields including education, technical communication, business, social sciences, advertising, and social work
Qualitative Research Characteristics
- Qualitative research complements quantitative data
- Provides detailed information to explain complex issues
- Direct experiences with the subject matter are valuable
- Cost-effective, often using small numbers of participants
Qualitative Research Weaknesses
- Hard to generalize findings to larger populations
- Limited responses due to small sample sizes
- More challenging and time-consuming to analyze compared to quantitative data
- Subjective nature of results
Qualitative Research Types
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Phenomenological: focuses on subjective experiences
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Ethnographic: focuses on a group of people in their environment
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Grounded theory: develops a theory to explain a phenomenon
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Case study: detailed analysis of a person or institution
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Historical analysis: evaluation and synthesis of past events
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Narrative/Content & Discourse Analysis: analysis of life accounts and personal experiences
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Qualitative Research in Education: distinction between Ethnography of education and Ethnography in education
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Qualitative Research in Technical Communication: effective use of technology in the workplace
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Qualitative Research in Psychology: understanding observable objective psychological reality.
Qualitative Research in Other Fields
- Advertising: Understanding consumer wants and needs is crucial
- Social Work: analyzing traumatic and painful experiences
- Marketing: using projective devices & grounded theory approaches
- International Business: methods like participant observation, content analysis, and focus groups are employed
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